In affiliate marketing, there is one eternal rule: not every click turns into money. A user may visit a landing page, glance at the offer, even start registration — and then disappear. This is not the end of the story. Retargeting drags the user back, looks them straight in the eye and says: “Hey, you wanted that bonus — why stop now?” It’s not about polite reminders, it’s about shaking them up just enough to make them click.
Retargeting works because it reaches a “warm” audience. The person has already seen the offer, which means the trust barrier is lower. A second contact costs less than finding a new lead, and the flexibility of formats gives you the chance to test different creatives on the same base. It is not a cold call, but more like a friendly reminder: “You wanted the bonus, so why stop now?”
Comment from MyBid: we regularly see that retargeting reduces CPL, and the reduction is significant.
The biggest mistake beginners make is showing the same message to everyone. In reality, the audience needs to be divided. There are “warm” users — those who just visited the landing page. There are “hot” users — those who started registration but did not finish. And there are “sleeping” users — those who made a deposit but stopped playing.
Each segment needs its own approach. Warm users need a gentle reminder about the bonus. Hot users respond to urgency (“only 2 hours left”). Sleeping users can be motivated to return through exclusive promotions or extra free spins.
I’ll tell you this directly: people jump between devices like crazy. One day they’re glued to the phone, the next they’re scrolling through feeds on a tablet, and then they’re watching videos on a laptop. If you stick to one channel, you’re basically letting half your audience vanish into thin air. That’s why I insist — multichannel retargeting isn’t optional, it’s survival.
Push notifications, email, pixel and tag integration — all of these help keep the user in sight. A particularly effective combination is push + email: first a light notification, then an email with a bonus, and finally a push a day later — “only 1 day left to activate your gift.”
Comment from MyBid: such chains consistently raise CR by 20–30%.
In iGaming affiliate marketing, push and in-page push perform very well. Push notifications bring instant responses, while in-page push looks like native alerts right on the page. Banners also remain effective if placed wisely.
It is important to remember: frequency must be reasonable. If a user sees ads every five minutes, they will get annoyed. The optimal range is 3–5 impressions per day.
Retargeting is not “set it and forget it.” You need to constantly monitor metrics: CTR shows how engaging the creative is; CR shows how well the landing page matches expectations; ROAS shows how much money each invested dollar brings.
If CTR is low — change headlines and images. If CR drops — simplify registration and add testimonials. If ROAS falls — adjust budgets and exclude irrelevant segments.
A/B testing is a must. Try different formats, frequencies, and audiences. Sometimes a simple countdown timer on the landing page can boost conversion dramatically.
— One creative for all stages.
— Showing ads too often.
— Ignoring analytics.
— No segmentation.
— No testing at all.
Each of these mistakes turns retargeting into wasted budget.
For social media, headlines like “Your $100 bonus is waiting!” with an image of someone holding a phone showing a winning notification work great. On TikTok, short clips with winner stories and energetic music perform better. In push notifications, short and catchy headlines with FOMO are effective: “Don’t miss your bonus!”
Affiliate marketing is a marathon. Attracting traffic is only half the job. The other half is bringing back those who left and guiding them to conversion. Retargeting makes this possible: it works with warm audiences, lowers costs, and increases campaign efficiency.
Comment from MyBid: retargeting is not just an “extra channel,” but a growth point for every affiliate marketer.
Do you want to turn your traffic into stable income? Join MyBid — a fully managed multi-format advertising network with competitive rates, safe monetization, and 24/7 support. We offer advertisers access to 200+ GEOs, and publishers benefit from high CPC and work with top markets. Start earning today with MyBid!
