Imagine an ad that doesn’t jump in your face, but patiently waits for the perfect moment to appear. It doesn’t interrupt your reading, it doesn’t block the screen, and it only shows up when the visitor has finished with the main content. This isn’t marketing magic — this is Popunder, a format that, when used wisely, can significantly boost your extra monetization.
A Popunder is an ad window or browser tab that opens behind the active page. The user only sees it when they close or minimize the main window. Unlike intrusive PopUps, a Popunder doesn’t break the flow of interaction with the site, which means it causes less irritation and has a better chance of catching attention.
1. High engagement rate Popunder appears when the user has already finished with the main content. This means their attention isn’t scattered, and the chance they’ll notice and click the ad is much higher than with banners or PopUps.
2. Affordable traffic cost Compared to other formats, Popunder remains one of the cheapest ways to attract an audience. This allows you to buy large volumes of impressions without heavy spending and to test different offers.
3. Monetization of all traffic The format doesn’t require dedicated ad space on the site. Even if all visible spots are taken by banners, Popunder can still bring in extra income.
4. Easy setup To launch it, you just need to insert a ready-made script into your site’s code. No complex integrations or modifications are needed.
5. Flexible rates and transparent payouts CPM depends on the geography and quality of the traffic, and your earnings are directly linked to the number of users who saw the target page. This gives you predictability and control.
6. Works on all devices The format is equally effective on desktops, laptops, tablets, and smartphones, expanding your audience reach.
7. 100% fill rate High demand for the format guarantees that you’ll always have advertisers ready to buy impressions.
1. Risk of negative perception If the ad is irrelevant to the user’s interests, it can cause irritation. This is especially noticeable if the offer is too aggressive or doesn’t match the site’s theme.
2. Difficulty with precise targeting The effectiveness of Popunder largely depends on how well the ad topic matches the audience’s interests. A poor choice of offers can reduce conversions.
3. Possible search engine penalties (without MyBid) Incorrect implementation of Popunder using unsuitable JS code can lead to a drop in the site’s search ranking.
4. Dependence on AdBlock and browsers Modern ad blockers and browser updates can partially limit Popunder display, reducing its effectiveness.
At MyBid, we’ve reworked this format so it’s not only effective but also completely safe for your site.
Google-friendly We studied the reasons why Google issues strikes and found a way to display Popunder ads so that sites can successfully pass rechecks even after receiving warnings. Unlike other networks that disable ads in entire countries or delay their display, we keep your revenue steady and minimize risks.
Yandex-friendly For the Russian market, we introduced a two-step check for wap-click ads: first, careful manual moderation, then automated control. This ensures the highest ad quality and prevents moderation issues.
Want to earn more or buy traffic at better rates? Join our advertising network and unlock all the benefits: transparent statistics, high ROI, and full support at every step.
For advertisers — your personal manager will help you launch campaigns quickly and scale into the right GEOs. For publishers — your manager will show you how to monetize traffic as efficiently as possible.
Don’t wait — start working with us today and feel the difference.
The result: Popunder from MyBid works in harmony with search engines, allowing you to earn without penalties.
