What is Voluum and why do you need it?
If you are asking what is Voluum, the answer is simple: Voluum is a cloud‑based ad tracker and campaign management platform designed for affiliates, agencies, and advertisers. As a leading Voluum tracker, it consolidates all your campaign data in one place and provides advanced Voluum tracking features that go far beyond standard analytics.
Unlike generic tools, Voluum is built for performance marketing. It integrates with major advertising platforms such as Google Ads, Meta, TikTok, Taboola, Outbrain, and Yahoo. This makes it one of the most powerful solutions for anyone searching for an ad tracker online, an ad spend tracker, or simply looking for what tools can help me track ad performance?
With Voluum you can:
- Track ad performance in real time, monitoring every visit, click, and conversion with over 30 metrics.
- Learn how to use Voluum to identify the most profitable combinations of offers, creatives, and landing pages.
- Automate campaign management and discover how to setup Voluum with Automizer rules that adjust bids, pause campaigns, or update costs automatically.
- Protect your budget with anti‑fraud features while running tests such as how do I track the performance of ad creatives or how to track YouTube ad campaign success.
- Apply insights to social campaigns, answering questions like how to track Facebook ad performance or how to track ROI from social media ad campaigns.
In short, Voluum is not just about conversion tracking. It is a complete ad tracker and ad spend tracker that helps you measure ROI, scale winning campaigns, and safeguard your advertising investment.
Step #1: Create the Goal ID for the Postback URL
- In your MyBid advertiser account, go to the “Goals” tab.
- Click “+ Create conversion goal”.
- Fill out the form with the following details:
- Name: Give the goal a clear, descriptive name.
- Conversion type: Select the type of conversion you want to track.
- Value type: Defines the payout for the conversion. This is used to calculate Revenue and ROI. Options:
- No Value: No payout is recorded.
- Fixed: A fixed payout amount you set.
- Dynamic: A payout amount that changes dynamically.
- After selecting the settings, click Next.
- You’ll see the postback URL that will be used to send conversions.
- Click “Copy & done” to save the goal and copy the URL.
Each Conversion Goal has a unique goal_id, which links user actions to that goal.
Step #2: Add MyBid as a Traffic Source in Voluum
- Log in to your Voluum account.
- Go to the “Traffic sources” tab.
- Click “Create”.
- In the search bar, type “MyBid”, select it, and click Next.
Voluum will automatically fill in the required traffic source settings.
- In the Postback URL field, replace “REPLACE” with the goal_id from Step 1.
Example:
Код
https://postback.mb-d.com/api/v1/postback?click_id={externalid}&cost={payout}&goal_id=9999
Where 9999 is your Goal ID.
- If you chose a Fixed value in MyBid, replace {payout} with your fixed amount:
Код
https://postback.mb-d.com/api/v1/postback?click_id={externalid}&cost=111&goal_id=9999
Where 111 is your fixed payout.
- Click Save to store the settings. To edit later, select the traffic source and click Edit.
Step #3: Generate the Postback URL in Voluum
- To track conversions from an affiliate network, you need a Voluum Postback URL with the CLICK ID.
- Add this URL to your affiliate network’s panel.
For details on adding networks, offers, and generating postbacks, see the Voluum Knowledge Base.
- Once you have the Voluum Postback URL, paste it into your affiliate network’s panel.
- If issues arise, contact your affiliate network support.
To launch a campaign, you must also create:
- Offer settings
- Landing settings (optional)
Step #4: Set Up the Campaign in Voluum
- Go to the “Campaigns” tab.
- Click the green “Create” button.
- Choose the campaign type. For most cases, the Simple form is enough.
- In General settings, select MyBid as the traffic source and complete the required fields.
- Check the cost model:
- For CPC campaigns, Voluum can automatically track costs.
- For CPM campaigns, divide the tracker’s cost value by 1000 when using automatic mode.
- Choose Path Destination and add your Offers or Offers + Landers.
- Click Save. This creates the campaign and generates the Campaign URL.
- Copy the URL and click Done.
Step #5: Set Up the Campaign in MyBid
- Log in to your MyBid advertiser account.
- Create a new Campaign.
- Use the Campaign URL from Voluum as your Ad URL.
Now you can set up your campaign in MyBid!
How can conversion tracking help users?
Understanding what is conversion tracking and applying it effectively is essential for any marketer. The benefits of conversion tracking include the ability to measure ROI accurately, optimize campaigns, and allocate budgets more efficiently. By using online conversion tracking, advertisers can see which ads, keywords, or creatives drive the most valuable actions.
For example, keyword conversion tracking allows you to identify which search terms generate sales or leads, while broader conversion tracking shows you the overall performance of campaigns across multiple channels. This answers the question of how can conversion tracking help users?:
- It provides transparency into ad spend and outcomes.
- It highlights the most effective creatives and placements.
- It enables smarter budget allocation and scaling of profitable campaigns.
- It reduces wasted spend by identifying underperforming traffic sources.
- It empowers data‑driven decisions, ensuring every dollar invested is accountable.
In practice, conversion tracking transforms guesswork into measurable strategy, helping marketers maximize the return on every campaign.
