Telegram is a highly popular instant messaging platform that not only facilitates communication but also offers the opportunity to develop channels. Today, Telegram channels have become important tools for promoting businesses, attracting new customers, and monetization.
Creating a Telegram channel from scratch and developing it on your own can be time-consuming and expensive. It is much easier to purchase an already established and promoted Telegram channel. However, there are potential pitfalls that new owners should be aware of.
In this article, we will discuss why and how people buy Telegram channels, as well as the pros and cons associated with this practice.
Telegram channels serve various purposes, but most often they are created to generate income and for monetization. For instance, apart from selling advertisements and products, channels now also excel in the promotion of push notifications for dating services. You can obtain high-quality push traffic for such offers through advertising networks like MyBid. MyBid provides a personal manager to assist you with launching and scaling your campaign.
To start earning money, you can either create a new channel or purchase an existing one. However, creating a new channel in Telegram requires constant investments of time and money. You need to create high-quality and valuable content, attract and retain an audience, and invest in advertising to promote it.
If your primary goal is to generate profit through a Telegram channel, it is much easier to buy an established channel where all the promotion work has already been done. Let's take a closer look at situations where buying is more advantageous than creating a new channel:
If these options suit your needs, then you should consider purchasing a Telegram channel. Now, let's discuss the nuances associated with this process.
Experienced individuals who have been buying and selling Telegram channels for a long time are familiar with the intricacies and can directly contact channel owners to make a deal. This strategy works well if you have enough experience and money to spend.
For beginners, it is easier to turn to dedicated marketplaces and directories where Telegram channels for sale are listed. Here are some places where you can find them:
The cost of a Telegram channel can vary significantly. The price depends on several factors, including the channel's topic. For example, channels focusing on news, memes, and adult content are generally cheaper compared to author's blogs, business cases, and technology channels. The more complex and unique the topic and content, the higher the price.
The channel's cost is also influenced by the number of subscribers, the quality of the audience, and their engagement. You can track these parameters using platforms like Tgstat to ensure that the seller is providing accurate information and not misleading you.
There are several criteria that you should pay attention to before purchasing a Telegram channel. These may include the channel’s topic, audience, and statistics. It also depends on how well the channel is promoted and ready for monetization, and whether you can monetize it at all.
There are two types of Telegram channels: author-based and thematic. Author-based channels are centered around a specific person, and their content represents the personal brand, thoughts, and expertise of the author. Experts generally advise against buying such channels since the audience is more likely to follow the author and may lose interest if they perceive the content as "fake."
Thematic channels are easier to work with, as ownership changes often go unnoticed as long as the content remains consistent and on-topic. Audiences of thematic channels tend to be more accepting of changes in style and presentation.
Note: Choose a channel with a topic close to you or one that you won’t have to change. This is important to retain your audience.
You can request audience data from the seller, but it's best to verify it yourself. Pay attention to the following:
Checking these factors will help you understand whether the channel has been effectively promoted, the level of audience engagement, and their response to different types of content, including advertisements.
This criterion involves using special services to assess the quality of a Telegram channel's audience. While sellers may provide data, it's advisable to verify it independently. Two recommended services for this purpose are Tgstat and Telemetr, both tailored for Telegram.
It is recommended to check the statistics using these services after you have already identified several channels that align with your desired topic, content, and subscriber count. Here are the key data points to pay attention to:
Take your time and observe the statistics for a few days, even if everything appears satisfactory to the audience. Proceed with the purchase only once you are convinced that the channel aligns with your goals and exhibits potential for future growth.
Once you are confident that a Telegram channel is suitable for you, you can proceed with the purchase process. There are two secure methods of purchasing: in-person meetings and transactions through a guarantor.
Purchasing in person involves the following steps:
However, conducting a personal meeting is not always convenient, especially when the seller and buyer live far apart. As a result, online transactions are more common when purchasing a channel, but the presence of a guarantor is important for such transactions.
A guarantor acts as an intermediary between the buyer and seller, ensuring the security of the transaction for both parties. Marketplaces typically serve as guarantors, charging a percentage (around 5%) for their services. It is advisable to verify their reliability beforehand by reading reviews on forums and in relevant groups and gathering feedback from individuals who have already conducted transactions.
The purchase process with a guarantor involves the following steps:
At this point, the transaction is completed, and all rights are transferred to the buyer. No further changes can be made, and there is no possibility of a refund. Therefore, it is essential to exercise caution when selecting a channel and seller, discuss all matters in advance, and address any potential issues.
Note: To protect yourself, it is necessary to acquire not only the channel administrator rights but also the account of its creator. In some cases, it may be preferable to acquire the phone number to which the Telegram profile is registered.
When purchasing a Telegram channel, you will encounter various nuances and risks that are important to be aware of in advance. We have compiled a list of pros and cons to help you understand the potential risks involved.
Pros:
Cons:
Purchasing a ready-made Telegram channel comes with risks that should be taken into account. On one hand, it saves time and provides a platform ready for monetization, but on the other hand, there is a chance of investing money and not generating any profit.
Therefore, if you decide to proceed with a purchase, exercise caution, conduct thorough research on statistics and the market, avoid dubious sellers, and only engage with trusted platforms.
Whether you choose to buy an existing Telegram channel or create one from scratch, it's important to know that both options have their downsides. When you promote a new channel, it takes time to build an audience and start seeing results. On the other hand, purchasing a pre-existing channel comes with risks and financial costs.
If you decide to buy a Telegram channel, it's crucial to carefully analyze and plan your approach. Be patient, attentive, and cautious. Take the time to study other channels, their audiences, statistics, and marketplaces. It's also important to establish communication with the current channel owners because the success of the purchased channel will depend on how you continue to develop it.
If you don't want to wait too long for your channel to start making money, you can drive traffic to it through various advertising formats provided by ad networks like MyBid. When you sign up for MyBid, you will be assigned a personal manager who can help you set up your ads and ensure your campaigns are successful.
