Driving traffic to gambling remains as profitable as ever, with the niche’s market share reaching $97 billion in 2024. Among the various methods to attract traffic to gambling, scheme traffic stands out for its popularity and appeal to beginners. A Google search for “online gambling strategies” yields 20 million results, indicating a high demand for strategies to beat the casino.
Due to its apparent complexity, scheme traffic raises many questions among arbitrageurs. This text will delve into it in more detail and discuss how to drive scheme traffic profitably: we’ll look at the schemes themselves and where to find them, explain which geos are suitable for scheme traffic, and how to warm up and process it.
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Scheme traffic refers to an audience attracted by arbitrageurs using schemes: fictional algorithms for easy casino wins, successful sports bets, or quick crypto earnings. For example, an arbitrageur might lead an audience to their Telegram channel, where they share tips, tricks, and schemes as a successful and wealthy gambler. The arbitrageur promises users large winnings, such as x1000 from a bet, and almost guarantees success. Therefore, scheme traffic is often considered a subtype of motivated traffic: affiliates promise users significant income in one way or another.
In Tier-1 countries, scheme traffic shows a lower ROI than in Tier-2 and Tier-3 countries: users are more interested in the enjoyment of the game than income, and they don’t need schemes for that. Therefore, countries like South Africa, Brazil, or India are well-suited for driving scheme traffic.
Not all advertisers are willing to accept scheme traffic, and some affiliate programs prohibit it. However, this does not prevent arbitrageurs from achieving high ROI with this type of traffic. Let’s discuss how scheme traffic is driven in 2024 to make a profit.
Scheme traffic is most commonly used in three verticals:
Approaches to these verticals differ, although they share one common feature: the arbitrageur, posing as a blogger, always offers strategies for quick earnings.
When driving scheme traffic to gambling, the arbitrageur needs to obtain a “scheme” that will attract users and supposedly lead them to victory. To do this, they need to:
They then need to attract and warm the audience: convince them that these schemes work and generate income. It is essential to mention that the schemes only work with registration via the arbitrageur’s referral link and strictly with the deposits specified by the arbitrageur. Otherwise, the traffic won’t convert: users might follow other links, fail to get results from the scheme, and leave negative reviews in the comments, deterring other users.
Over time, the arbitrageur comes up with new schemes. Eventually, the Instagram account or Telegram channel gets blocked for scams due to user complaints, and the arbitrageur starts over.
Scheme traffic in betting is often associated with cappers. Cappers are sports analysts who promise their audience that by following their “algorithms” or “systems,” they will achieve success and earn a lot of money. Of course, the cappers create these “systems,” and “algorithms” do not work.
When driving scheme traffic, the affiliate also poses as a sports analyst. They create two channels where they publish opposing predictions. Eventually, the channel that makes incorrect predictions loses followers, while the more successful one generates more traffic. The arguments for winning can vary and do not necessarily have to be truthful.
In betting, scheme traffic is more readily accepted than in gambling: part of the audience will win and want to place another successful bet. However, there are still advertisers in this vertical who do not allow scheme traffic.
Scheme traffic in crypto is most commonly used in crypto trading: betting on the rise or fall of cryptocurrency or trading crypto. Traders provide predictions that they claim will work 100%. In the community, this is called “crypto signals.” Publications always include an affiliate link and an invitation to register.
Cryptocurrency advertisers are more lenient towards scheme traffic than betting and gambling. However, it is more challenging to drive scheme traffic here than in other verticals: it is tough to warm up the audience because cryptocurrency trading involves significant financial investments from the audience.
Traditionally, schemes are divided into two types:
The JetX and Aviator format is good because it allows for additional audience monetization: for example, creating a VIP room with shared gameplay and paid access.
The choice depends on the arbitrageur and their goals. Classic schemes are much easier to work with and implement according to the algorithms mentioned above. JetX-Aviator schemes, however, bring in more money.
The main goal for scheme traffic is to bring as much audience as possible to the channel with the schemes. Various traffic sources help with this:
Let’s break down each source and see how to extract traffic from it.
Free traffic is a classic way to promote a channel with schemes and attract new users with an enticing offer. Two methods work well:
The second method is easier to use, but the first converts much better and brings in a lot of clean traffic.
Promoting such creatives to generate more traffic is challenging; we have already written a detailed article about free traffic. Here’s a summary:
This method of attracting traffic remains one of the most popular. The more accounts and the better algorithms promote the videos, the more traffic can be attracted.
To attract traffic this way, you’ll also need a lot of expendables: accounts get blocked quickly due to spam and user complaints. The essence of the method is that the arbitrageur subscribes to all popular chats in various social networks and geos: Telegram, Facebook, WhatsApp, etc. The affiliate then sends messages promising to share a guaranteed winning scheme for the casino.
These messages are deleted quickly, so they must be posted in hundreds of chats daily across different social networks from other accounts. Each message leads to its channel with schemes and strategies for easy casino wins.
Some arbitrageurs and webmasters create entire websites instead of Telegram channels to earn from scheme traffic. This approach builds more trust, making sites more accessible to promote: SEO optimization brings them to the top of search engines.
The site should be dedicated to gambling. Most articles are about new schemes or stories about how someone escaped poverty using these schemes, targeting a Tier-3 audience. Sometimes, a combination of a Telegram channel and a website is created: the site serves as a pre-landing page and does not publish schemes directly. It can be dedicated to a fictional wealthy lifestyle, with each post linking to Telegram with a message like, “Follow the link if you want to live like me.” Such sites stay at the top if their SEO is well-maintained.
This is the most crucial stage. Initially, users are reluctant to trust schemes. The problem is that arbitrageurs poorly warm up the audience and fail to build trust.
Many arbitrageurs struggle with scheme traffic because it is hard to call this type of traffic ethical. Affiliates must understand that there are no accurate schemes for guaranteed casino wins.
Choosing the right offer is crucial because advertisers do not always approve scheme traffic.
Regarding geo-targeting, it’s essential to understand that scheme traffic is not just about “winning casino schemes.” It always implies quick earnings. Users from Tier-1 countries are less interested in this than those from Tier-2 and Tier-3 countries: Hungary, Slovakia, Egypt, and India. People want to earn quickly and easily in these countries, so they are more likely to trust schemes.
When the arbitrageur creates suitable creatives and attracts the audience, they must understand that users are initially geared towards long-term play. Scheme traffic performs well in both CPA and RevShare models if the affiliate warms it up and handles negativity effectively.
It’s important to remember that approaches to schemes differ for each country. The audience in India is hard to warm up, but they are more willing to play afterward. In contrast, people in Nigeria are eager for money, wanting to earn as quickly as possible, but they drop off quickly.
Here are some recommendations to maximize scheme traffic:
Scheme traffic can still bring high ROI and conversions for arbitrageurs. However, it requires a cautious approach: attracting only clean, quality traffic is essential. When pouring scheme traffic, the arbitrageur directly influences this: they warm up users, respond to their comments, provide instructions, and assist users at every stage, from registration to making a deposit.
Schemes should not be seen as the sole traffic source: Telegram channels and accounts get blocked, and the audience is hard to warm up. To avoid suddenly losing traffic, it’s necessary to diversify risks and use different sources. A relatively inexpensive source is ad networks. The fully managed network MyBid offers 5 billion daily views, and its built-in anti-fraud and personal manager assistance protect arbitrageurs from fake clicks and dirty traffic.
