Pop formats are a simple way to share an offer fast, without extra creatives or long funnels. Still, there are two very different mechanics inside the “pop ads” family: Popup and Popunder. Your choice changes how much attention a user pays, which metrics you see, and even the risk of penalties from browsers and search engines. At MyBid we will briefly cover how both approaches work, what separates them in real life, and why Popunder wins more often when you need steady monetization.
Popunder is a type of pop ad where the ad opens in a new tab under the current browser window. The user notices the ad only after closing the main page, so the format feels far less intrusive. Popunder never interrupts the user’s flow, letting them keep interacting with the site without any obstacles.
Popup is another pop-ad variety, yet here the ad opens in a new window over the current page. The format is more noticeable, but also more intrusive because it breaks the user’s experience. Many visitors close such pop-ups right away, which lowers the ad’s overall efficiency.
1. Intrusiveness: Popunder opens under the active window and does not interrupt the user, while Popup shows up over the page and often causes irritation.
2. User interaction: Popunder leaves the choice to the visitor — they can explore the ad after closing the main page, whereas Popup demands instant attention.
3. Effectiveness: Popunder reaches a high CR because users are less likely to close the tab at once, while Popup can scare off part of the audience with its pushy nature.
4. Cost: Popunder may be a bit more expensive, yet its performance and safety fully justify the budget.
Inside the MyBid ad network we deliver a unique solution — a Google-friendly Popunder. This is a search-engine-safe format that has passed strict checks and keeps running even on sites that have already received Google warnings. Our solution gives you:
1. A nonstop flow of high-quality traffic with no penalty risk
2. High CTR and CR thanks to the gentle format
3. Personal support from a manager for quick integration and campaign optimization.
Reach out to MyBid managers today — whether you're a publisher or an advertiser, it's time your marketing started delivering results, not just impressions.
Choosing between Popup and Popunder depends on your campaign goals and personal preference. However, if you want balance between performance and user experience, Popunder is the ideal path. The MyBid ad network supplies a Google-friendly Popunder that lets you grow revenue with zero blocking risk. Get in touch with our manager today and see how our format can boost your campaign results.
