Popunder and Clickunder formats belong to pop advertising and are used to drive traffic to landing pages with offers. They are similar in appearance but differ in mechanics and user impact. In this article from MyBid, we will break down the key differences, with a focus on the advantages of Popunder—a format we have optimised for safe and effective monetization, including for sites with potential risks from search engines.
Popunder is an advertising format where a new ad window opens automatically under the current browser window. The user only notices it after closing or minimizing the main page. This approach makes the format less intrusive because it does not interrupt content viewing and activates at an appropriate moment.
At MyBid, Popunder is suitable for high-traffic sites, ensuring a steady flow of visitors without much irritation. Automatic triggering helps increase the likelihood of conversion since the ad appears naturally.
Clickunder is triggered after a user clicks on an element of the site—a link, button, or empty area. The ad window opens under the current one but depends on the active actions of the visitor. This makes the format more interactive but sometimes unexpected, especially if the click was accidental.
Clickunder is often used to test simple offers where quick engagement is needed. However, the lack of automatic display makes it dependent on user behaviour.
MyBid offers an exclusive Google-friendly Popunder—a solution for webmasters and affiliate marketers facing blocks, low conversion, and unstable traffic.
Google-friendly Popunder from MyBid is your chance to increase revenue without the risk of blocks!
Our Popunder has passed Google strike analysis and works stably even on sites with warnings. You get:
1. Continuous quality traffic without sanctions from Google;
2. High CTR and CR due to the unobtrusive format;
3. Personal support: a manager will help with integration and optimization.
Connect with publishers and advertisers today to take your marketing to the next level.
Want the full scoop on Google strikes and our safe Popunder solution? We’ve broken it all down — no fluff, just facts. Dive into the details and see how MyBid keeps your traffic flowing and your campaigns clean.
To compare, let's break down the formats by key parameters to show their strengths and weaknesses.
1. Mechanics:
- Popunder works automatically under the window, without the need for clicks, ensuring a smooth display.
- Clickunder requires a click, making it more dependent on user actions and potentially unexpected.
2. Intrusiveness:
- Popunder is characterized by low intrusiveness—it does not interfere with viewing and waits for the right moment.
- Clickunder can be moderately intrusive, especially with accidental clicks, which sometimes causes irritation.
3. Advantages:
- Popunder offers stable traffic, high CTR and CR due to its unobtrusiveness, and in the version from MyBid, also protection against Google sanctions, no need for creatives, and adaptability for different devices.
- Clickunder stands out for its low cost, large traffic volumes, ease of setup, and loyal moderation, which is convenient for beginners.
4. Disadvantages:
- Popunder can be blocked by some antiviruses or browsers, although our optimized version reduces these risks.
- Clickunder often faces "cold" audiences, bot traffic, low conversion without a strong landing page, and possible user negativity.
5. Verticals:
- Popunder is effective in niches like dating, gambling, betting, sweepstakes, software, plugins, and giveaways, where simple actions (download, subscription) are required.
- Clickunder is suitable for mobile software, news, subscriptions, and basic offers but is less suitable for financial verticals with payments or complex applications.
6. Conversion:
- Popunder shows good results in unobtrusive offers with quick target actions.
- Clickunder may give lower conversion in complex scenarios but is effective for simple leads.
7. Risks:
- Popunder has minimal blocking risks in our Google-friendly version.
- Clickunder carries a greater risk of being perceived as aggressive advertising by search engines.
Both formats are preferable to Popup, which opens on top of the window and is more often irritating. Popunder from MyBid combines unobtrusiveness with traffic quality, attracting an audience ready to interact. For the best results, use fast-loading landing pages (image compression, lazy loading, reliable hosting) and bot filtration—at MyBid this ensures millions of clean transitions daily.
Popunder and Clickunder are useful formats for attracting traffic, each with its own advantages. Popunder stands out for its unobtrusiveness, conversion, and safety, especially in the version from MyBid, which minimizes risks and supports revenue growth. If you need stable traffic without blocks, consider our offer. Contact a manager to set up your campaign and optimize results.
