Popunder is a tool that many advertisers and webmasters refer to as “that one format that actually brings in money.” But there’s another side to it. Mistakes in working with this format can instantly turn a high-performing campaign into a budget disaster. Imagine popping champagne to celebrate your campaign launch, only to be counting losses a week later. Frustrating, right? Today, I’ll walk you through the most common missteps people make when working with Popunder—and most importantly, why at MyBid this format has become both profitable and safe.
Let’s start with the basics. Popunder is an ad format where the advertisement opens in a new browser tab underneath the user’s active tab. Unlike intrusive pop-ups, Popunder doesn’t interrupt the content or make the visitor frantically search for a close button. The user continues browsing calmly, and once they finish their session, they discover the ad in a new tab. That’s where advertisers get a chance for a warm and receptive response.
The biggest myth about Popunder goes something like this: “It works, but it’s not safe.” That’s exactly what we’ve tackled.
At MyBid, we’ve redesigned this format to be effective, controllable, and completely safe for your site.
Google-friendly: We carefully studied all the reasons search engines issue penalties and built a display algorithm that helps sites pass rechecks—even after warnings. Most importantly, we don’t shut off entire countries or delay impressions, which helps preserve your revenue and reduce risks.
Yandex-friendly: For the Russian market, we developed a two-level protection system against “dirty” ads. First, creatives are manually reviewed, then automatically scanned. This double filter ensures there’s no WAP-click or other questionable formats that could lead to bans.
The bottom line is simple: Popunder from MyBid doesn’t clash with search engines and lets you earn steadily without penalties or restrictions.
Want to get started quickly and safely? Reach out to our Publisher Manager — we’ll help you launch Popunder and take your revenue to the next level.
Now let’s get to the real pain points: what mistakes are holding people back from making money with Popunder?
Many beginners try to buy as much traffic as possible without paying attention to its quality. The result? A quickly drained budget and minimal profit. The secret to success is not going wide, but going precise—cutting out junk sources and fine-tuning targeting by device, location, and time.
It might seem like just terminology, but this is a common mistake. PopUps are aggressive and users hate them, while Popunder quietly opens in a new tab and draws attention more gently. Many advertisers mix up these formats and end up hurting their CTR and site reputation.
Popunder converts well in certain niches: gambling, sweepstakes, subscriptions, mobile apps. But if you run it on “cold” verticals like B2B services, the results will be disappointing. This format thrives on mass appeal and emotional engagement.
Saying “I want traffic” isn’t a goal. If you don’t define whether you need sign-ups, installs, clicks, or purchases, you’ll never know if your campaign is working. Popunder is powerful when there’s a clear funnel, and with proper setup, you can guide users all the way to the final action—not just rack up impressions.
This is the most painful mistake. People want fast results, so they launch a single campaign without A/B testing. In the end, the advertiser has no idea what went wrong: the offer, the landing page, or the targeting. The right approach is to test—not just one creative, but several. Not just one location, but multiple. That’s how you build winning campaigns, not losses.
Load speed, mobile responsiveness, and a relevant offer are critical. Even the best traffic won’t help if your landing page is slow or doesn’t grab the user with a clear message.
Popunder without analytics is like flying blind through a canyon. Without data on sources, placements, and conversions, you can’t optimize your campaign or scale it up.
Unlike cookie-cutter solutions, MyBid has built a Popunder format you can use without worrying about search engine bans or lost revenue.
We reduce risks: ads go through double checks and don’t allow shady formats.
We make Popunder friendly to Google and Yandex: our display technology helps your sites pass moderation and rechecks smoothly.
That’s why at MyBid, Popunder isn’t a ticking time bomb—it’s a tool for stable, long-term income.
A mistake with Popunder can cost an advertiser their budget and a webmaster their reputation or even get their site blocked. But when you approach the format wisely and use MyBid’s solutions, Popunder turns from a risky tool into a reliable source of revenue. We’ve done everything to make this format less of a “SEO horror story” and more of a trusted partner in growing your profits.
And remember: in affiliate marketing, the winner isn’t the one who hits “launch campaign” first—it’s the one who does it right.
