We'll keep this short because let's be honest - no one enjoys discussing Google penalties.
But if you're here, you likely need quick answers about what causes them and how to resolve the issues.
Let's begin.
Who This Article Is For
Traffic arbitrage isn't the only challenge digital specialists face. This guide is for anyone who has encountered Google blocks. There are many reasons they happen - but the good news is, we've already prepared solutions. You just need to apply them.
How Google Blocks Sites: A Partner's Experience
Before working with us, one of our webmasters frequently had issues with Google. It's understandable - everyone wants to maximize ad revenue, and sometimes this leads to aggressive ads, rule violations, clickbait, or even misleading users.
Here's what they shared:
"First came the strikes. You get 30 days to fix them - Google highlights every violation. Some try to game the system, pushing limits until the last day. But be careful: if you wait too long, your ads might stop running for days while Google reviews your fixes (and reviews rarely take just one day)."
We get it - when chasing profits, it's easy to overlook Google's rules. But that's exactly why so many sites get banned.
How Google Blocks Sites: Step by Step
Google's penalties follow a structured process:
1. Review - Google checks random pages (not the entire site). Violations appear under "Example URLs."
2. Warning - You receive a notice and 30 days to fix the issues.
3. Re-check - After fixing, you can request a review. Google may check different pages and find new violations.
4. Final Status - Your site is labeled: Not reviewed, No issues. Violations found, Pending review (if fixes were made)
5. Penalty - Fail to resolve issues in 30 days, and Google blocks all ads on your site.
Google knows its dominance, so it enforces strict penalties. It can cut off your traffic and monetization entirely - no rankings, no revenue. That's what a strike means.
Google's Penalty System: How Many Chances Do You Get?
Google isn't lenient. It gives two polite warnings - then it's over, with a month-long review delay.
Example breakdown:
1. Day 1: Site example.com gets a warning. The 30-day countdown starts.
2. Day 7: Owner fixes issues and requests review. Status remains unchanged.
3. Day 23: If unresolved, penalties apply.
4. Day 26: Owner fixes again - but the next review request must wait 30 days.
5. Day 30: If status stays the same, restrictions begin in 20 days.
6. Day 36: Review results arrive. If violations persist, the next request is in 24 days - but penalties start in 14 days.
Summary: How Many Strikes Until a Ban?
1. 1st violation/year - 30-day warning
2. 2nd - 7-day warning
3. 3rd - Instant ban
4. 4th - Ads blocked immediately, review in 30 days
Our advice? Fix issues immediately. If you exhaust your chances, Google will block you before you resolve the problems - leading to downtime and lost revenue.
Ad Formats That Get You Banned (And How We Fix Them)
PopUnder
The top reason for Google strikes, especially on adult sites. If a moderator sees a full-screen pop-up, it's over.
Our solution: A Google-friendly PopUnder that moderators can't detect. No other network offers this - competitors use delayed pops (which hurt performance) or ban entire regions.
Pre-Rolls (Video Ads)
Ads before videos can be skippable, unskippable, or short "Bumper" ads. The issue? Some advertisers fake "close" buttons or disguise players as content. Result? A ban.
Our take: Avoid these tactics.
No-X Button Ads
Ads with hidden or missing "close" buttons, often mimicking system alerts. Google dislikes these - they deceive users.
Our approach: We use them cautiously (or disable them for compliance). Larger webmasters prefer clean setups for stability.
Display Ads
Google has size rules, but enforcement is inconsistent. Still, violations can cause trouble.
How MyBid Helps You Avoid Google Bans
We offer two key solutions:
1. Google-friendly PopUnder - Undetectable by moderators. Unique to us.
2. Ad compliance adjustments - We align your ads with Google's rules, ideal for long-term growth.
Final Thought
Google penalties are painful but avoidable. With the right setup, you can keep earning without the fear of strikes.
Need assistance? We're here to help.
