Telegram Mini Apps (hereinafter referred to as TMA) are a relatively new traffic source that has just started to emerge beyond the Telegram ecosystem and appear in ad networks. MyBid was one of the first ad networks to enable traffic from Mini Apps to any offers. Today, we will tell you everything you need to know about TMA and how to launch it with us. Let's get started!
Advertising in Telegram Mini Apps opens up numerous opportunities for your business growth. Become part of successful case studies and utilize various formats to reach your audience. Join MyBid, contact our manager, and let's start together right away!
What are Telegram Mini Apps
Let's first understand what Telegram Mini Apps are. Simply put, these are mini-applications within Pavel Durov's messenger. They are seamlessly integrated into the platform's interface and do not alienate users during use.
Many readers may be familiar with VKontakte applications (games) that were very popular in the 2010s. Mini Apps are a new evolutionary step for such applications. Now, these are not just games, although there are those too, but also useful services – including popular ones outside Durov's platform.
There are many interesting and engaging mini-applications available on Telegram. Many browser solutions have already been redesigned and adapted for Telegram – for example, Trello or a doctor's appointment scheduler.
Benefits of Advertising in Telegram Mini Apps
Advertising in this traffic source has many advantages:
- Special Audience: Telegram's audience is unique, comprising those interested in technology, especially blockchain and cryptocurrency. Additionally, Telegram has historically attracted gamblers from around the world, thanks to controversial bloggers. These two factors open incredible opportunities for advertising gambling and crypto-offers. Currently, TMA is the best traffic source for these niches.
- Careful Selection by MyBid: MyBid meticulously researches each publisher's platforms and selects the best options for advertisers. We value our partners' reputations highly, so you can be confident that your brand's products won't be advertised in poor quality or fraudulent applications.
- Native Integration: As mentioned above, Telegram Mini Apps are integrated into the interface as natively as possible. Users are not yet desensitized, so banners will catch their attention.
- Variety of Ad Formats: We offer several ad formats for this platform, allowing you to run various advertising campaigns: banners, video ads, and incentivized traffic.
Ad Formats in Telegram Mini Apps
A bit more detail about the ad formats available to advertisers in Mini Apps:
- Banner Ads: An image with text, naturally integrated into the app, looking like a functional window.
- Incentivized Traffic: A scheme particularly relevant for crypto and gambling offers. Users earn virtual coins for certain actions (e.g., watching a video ad, reaching a level, or registering).
- Video Ads: The most effective ad format. Provides users with the most useful information about the offer and looks like ads in any other mobile apps.
Best Products to Advertise in Telegram Mini Apps
Although Telegram has over 1 billion users, the audience remains quite specific, especially with new features like Mini Apps. It's clear that housewives played games like Hamster Combat, but the core audience of Telegram consists of young tech-savvy men.
Based on this, it's best to advertise cryptocurrency, software, dating sites (preferably bots), betting, gambling, and finance in this traffic source.
How Much Money is Needed to Start with Telegram Mini Apps
Mini Apps are not a cheap traffic source. The cost per thousand impressions starts at $0.5 and can reach up to $3-5 in some niches and regions. Therefore, to test this source, it's better to prepare $400-500. This amount will be sufficient to determine whether Telegram Mini Apps are suitable for promoting your business or if it's better to turn to more traditional traffic sources.
How to Launch Ads in Telegram Mini Apps through MyBid and Can It Be Done Independently
Register on the site.
Go to the Dashboard and find the Campaigns section.
In Ad Type, select Telegram Mini Apps.
Currently, setting up ads in mini-apps from the dashboard is not available. The platform will redirect you to a personal manager who will help you launch a successful campaign.
Conclusion
Telegram is a powerful traffic source, especially for tech and male niches. The MyBid platform offers attractive cooperation terms and provides full control at all stages of the advertising campaign. The CPM rate of just $0.5 is one of the most competitive in the market. We understand that companies often hesitate to use new traffic sources and consider budget constraints, so we offer the most favorable conditions.
We only work with verified app developers who have passed strict moderation. This ensures that your ads do not harm your reputation. For publishers, our terms are also very appealing. With MyBid, you get access to a wide audience and additional monetization opportunities. Our ad network helps you earn more, providing high returns and reliable support. Promote in Mini Apps and boost your sales with MyBid!
