Without further ado, here is a complete glossary of everything you need to know to understand texts about affiliate marketing and communicate effectively.
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- CPA - Cost Per Action: The advertiser pays when the user purchases a product or registers.
- CPC - Cost Per Click: Payment for each click, regardless of purchase.
- CPM - Cost Per Thousand Impressions: Payment for every thousand impressions, regardless of clicks.
- CPL - Cost Per Lead: Payment for each user who leaves contact information after viewing.
- CTR - Click-Through Rate: The percentage of clicks on an ad.
- ROI - Return on Investment: Advertising effectiveness in % of the initial investment (invested $100 and got $120 = ROI 120%).
- Partner: Promotes products and earns a commission on sales.
- CR: Conversion Rate: The percentage of purchases after seeing the ad.
- Landing Page: A page with advertising content where traffic is directed.
- Pixel: Code for tracking user actions.
- Impressions: The number of times an ad was shown.
- Ad Network: Connects advertisers and webmasters.
- Creative: Visual and text materials for advertising.
- A/B Testing: Testing two ad variants to identify the most effective combination.
- Bounce Rate: The percentage of visitors who leave the site after viewing only one page.
- Retargeting: Advertising for users who have already interacted with your site.
- LTV: Lifetime Value: Profit over the entire interaction with a customer.
- Look-A-Like Audience: Expanding ad reach to similar users.
- Native Advertising: Ads naturally integrated into the website.
- Geotargeting: Targeting based on geographic location.
- Contextual Advertising: Relevance based on the user’s query.
- Cross-Device Tracking: Tracking actions across different devices.
- Customer Journey: From brand awareness to purchase.
- First-Party Data: Data collected directly from customers.
- Third-Party Data: Data from external providers.
- Engagement Rate: Likes, comments, and shares.
- Viewability: The percentage of ads that are visible to users.
- Click Fraud: Artificial clicks to increase costs.
- Demand-Side Platform (DSP): A system for buying advertising.
- Supply-Side Platform (SSP): A system for selling ad impressions.
- Ad Exchange: Buying and selling ad impressions.
- Return on Ad Spend (ROAS): Efficiency of ad spend.
- Earnings Per Click (EPC): Average revenue per click.
- Advertiser: A client/advertiser in slang.
- Adult: Niche of 18+ products.
- Approval: % of confirmed target actions.
- Upsell: Additional sales by call center specialists.
- Arbitrage: Buy traffic cheaper, sell it more expensive, the difference is our profit.
- Banner: Ad format in the form of a block with an image on a website.
- Bid: The bid for a click on an ad. Used on auction-based platforms.
- Blacklist: Traffic sources banned from showing ads.
- Whitelist: Approved traffic sources.
- White Page: What the social media moderator sees, while a different product is promoted.
- Wap Click: Content payment without entering a number or confirmation, suitable for mobile traffic.
- Vertical: Simply put, a category. In marketing, "Titan Gel" is a product in the adult category.
- Vertical: Type of offer and its focus. For example: goods, dating, games, etc.
- Showcases: Multiple offers on one site, usually related by theme.
- Dating: Dating site offers. Mamba, Tinder, and regional analogs.
- Deep Link: A tool for redirecting traffic to any ad page.
- Doorway: Search spam, sites optimized for top search positions.
- Installs: App installations (target action).
- Cases: Examples of successful traffic spills from other advertisers.
- Cloaking: Software that changes pages during moderation and ad serving.
- Lead: A contact form filled out by a client.
- Mobile: All mobile traffic.
- Incentivized: Traffic motivated by a reward for registration or other actions.
- Reach: The number of people who saw the ad.
- Domain Parking: Registering a domain name on DNS servers for landing pages.
- Popunder: A pop-up ad window in the background.
- Popup: A pop-up ad window in the foreground.
- Postback: A system request to the server upon a specific event, showing the number of transitions/conversions.
- Pre-landing: A warming-up element of the ad, sometimes serving as an intermediary page.
- Rebill: A user’s auto-payment to extend access to a service.
- Revshare: % of the deposit from the attracted client, which can be positive or negative.
- Teaser: An ad message containing only part of the product information.
- Trafficback: A script redirecting non-targeted traffic to other suitable pages.
- Tracker: Code on a server that passes all traffic through itself.
- Hold: The time for the network to check the quality of the webmaster's traffic, the money is currently unavailable.
- Fraud — is any intentional act aimed at gaining an unlawful or unfair advantage.
- Bundle: Traffic spill formula, including sources, networks, creatives, tools.
Conclusion
These were the main terms used in affiliate marketing and traffic arbitration. We hope our material was useful to you and will help you better understand helpful guides from our site and others.
