iGaming is a business where money is literally lying around — but not everyone knows how to grab it. Forget the hype about “perfect creatives” or “killer offers.” If your traffic source sucks, you’re burning cash. Period. So let’s cut the fluff and talk about what actually works in 2025-2026, and how to tell if a channel is worth your time or just another dead end.
Let’s start with Facebook. Yeah, moderation is strict, bans are annoying, but guess what? It still delivers. Massive reach, laser targeting, and you can test campaigns with pocket change. I’ve seen people start with a hundred bucks and get traction.
Here’s the deal: social traffic is messy but real. You’ll need accounts, proxies, anti-detect tools — the whole circus. But when it clicks, it really clicks.
MyBid says: “Social media is the first stop for most affiliates. Fast entry, simple mechanics, solid conversion.” Hard to argue with that.
ASO (App Store Optimization) is a different beast. You’re not chasing random clicks — you’re catching people already hunting for casinos or slots. That’s intent, and intent pays.
Once your app climbs the charts, it’s game over. Ratings, reviews, visuals — users download without you begging. And then Google and Facebook algorithms push it even harder.
Yes, you’ll grind through keywords, reviews, updates. But when it sticks, it sticks for the long haul.
SEO is not for the impatient. You build, you wait, you climb. But when your site hits the top for the right queries, it’s a money machine that runs for months, even years.
Why do advertisers love it? Because the audience is already warmed up. They’re searching, reading, trusting — and then converting. That’s why payouts are higher.
Downside? It’s slow, and some regions block aggressively. Solution? Abuse-resistant hosting, multiple sites, diversified risk. Play smart, and SEO becomes passive income.
Google Ads is straightforward: if someone clicks, they’re already interested. That’s why conversion is high and payouts are sweet.
Set up keywords, add negatives, test campaigns — and you’ve got a steady stream of deposit-ready players. Sure, you’ll wrestle with cloaking, account warm-ups, and Google’s rules. But if you know what you’re doing, this source is pure profit.
In-app advertising is still fresh. Users aren’t blind to banners here — they actually click. Formats are flexible: banners, videos, native inserts.
Why bother? Because targeting is sharp, stats are instant, and the audience is active. Entry can be tricky, but if you’ve got experience, it’s not rocket science.
Universal App Campaigns (UAC) push your app across Google’s empire — Play Market, YouTube, Display Network, partners.
The beauty? Auto-optimization. Algorithms do the heavy lifting, accounts live longer than on Facebook, and when combined with ASO, it’s a powerhouse.
Yes, you’ll need a decent budget. But payouts are consistent, and reach is massive. Worth it.
If you’re targeting CIS regions, Yandex.Direct is still king. Huge audience, hot users, clean dashboard.
Moderation is strict, but veterans know the tricks. Nail the right keywords, build a solid landing page, and you’re in business.
Scheme traffic is controversial. Some call it “black,” others swear by it. The playbook is simple: warm up users in messengers, show proof, push them to the offer.
Why does it work? Because it’s dirt cheap. Accounts, creatives, strategy — that’s it. Especially effective in Tier2 and Tier3 countries, where audiences aren’t spoiled.
Here’s my rule: a good traffic source gives you
1. An audience ready to act (deposit, register)
2. Room to scale
3. Long-term stability without draining resources
4. Advertiser trust and higher payouts
If it ticks those boxes, it’s worth your budget.
iGaming isn’t a sprint — it’s a marathon. Blow your budget on the wrong source, and you’re toast. Pick the right ones, and you’re building a system that prints money for years.
Social media gives speed. ASO gives intent. SEO gives longevity. Google Ads brings hot leads. In-App and UAC open new doors. Yandex rules CIS. Schemes? They’re scrappy but effective.
MyBid says: “Affiliates who mix sources win big. Don’t be afraid to test and find your balance.”
Join MyBid — a managed multi-format ad network with killer rates, safe monetization, and round-the-clock support. Advertisers get access to 200+ GEOs. Publishers cash in with high CPC and top markets. Start earning today with MyBid.
