Chile is a country with a pretty prosperous population. It has the fastest internet in Latin America, with 80% of the population being active internet users. This makes it an attractive market for online gambling. In this article, we will examine effective approaches for promoting online gambling in Chile.
Many affiliate marketers drive traffic using push notifications. This ad format has flexible creative requirements, allowing networks like MyBid to reach a large audience in Chile. However, to maximize results, proven creative strategies tailored to the Chilean market should be used. Here are some popular approaches that tend to perform well.
Gambling has a long history in Chile. The country's first casino was legalized back in the 19th century. Over time, attitudes towards gambling evolved. In 2005, a new law was passed permitting casinos to operate after obtaining a license from the Chilean Casino Superintendency. In 2022, a new bill was introduced to regulate online gambling.
There are now several dozen major land-based casinos operating in Chile. Chileans are familiar with these major casino brands and with popular slot machine games. As a result, featuring the logos of well-known casinos and images of slot machines directly in creatives tends to perform well in push notification campaigns aimed at the Chilean market.
Other elements like attractive women can also be effective in push notification ads targeting Chile.
Such creatives can direct traffic to any landing page, but perform best with pages featuring women.
Simulating real messaging from casinos is an approach commonly used in dating verticals that also shows promise for iGaming offers in Chile. Some tips when using this approach:
By imitating the style and messaging of a real casino promotion, you can attract interested users accustomed to receiving these types of offers. For example, you can use this creative:
Featuring images of big cash winnings and using language that motivates making money are approaches that can work well, especially for video campaigns. However, since push notifications are limited to text and static images, affiliates need to be careful about overpromising earnings as this could lead to a potential pushback of the audience. Let's look at examples:
For instance, a creative stating "Make money now with Vulcan Casino!" directly promises income for the user, which may lead to frustration if that expectation is not met. Similarly, a creative claiming "Get rich in days with Big Wins Casino!" sets unrealistic expectations around earnings potential.
Because push notifications reach a wide general audience, it's best to avoid language explicitly motivating users to earn quick or easy money. A safer approach is showing money and winnings in creative images while focusing the text on offering free spins, bonuses, or other giveaways rather than guaranteed profits.
When promoting gambling offers targeting Chile via push notifications, both the text and images used in creatives require careful consideration. To summarize:
Studying what creative approaches are working well for competitors, and consulting MyBid affiliate managers familiar with the Chilean market can provide further insights into effective targeting and optimization strategies. With smart testing and analysis, affiliates can effectively monetize Chile's lucrative gambling audience.
