Internet marketing allows companies to reach a wider audience, expand their business globally, and increase sales, all while reducing advertising costs.
There are many ways to attract customers on the Internet. In this article, we will discuss why it is important for companies to attract customers, the different methods available, and how these methods work.
How does the process of attracting leads online work?
When it comes to attracting customers online, marketers follow a simple formula:
traffic + conversion = leads
Leads are the ultimate goal of an online advertising campaign, because the more leads, the greater the profit. Traffic refers to the number of visitors a website receives within a specific period of time. The more traffic a website gets, the more potential leads it can generate. That's why it's important to continuously work on driving traffic to the website. To do this, marketers use converters.
A converter is a website or platform that encourages users to take a specific action, such as submitting forms, registering, or making a purchase.
There are various types of converters used in marketing, including;
- Websites
- Landing pages
- Lead forms
- Video channels
- Chatbots
- Commercial offers
- Telegram channels
The performance of a marketing campaign is determined by its conversion rate, which is expressed as a percentage. Different sources of traffic and types of converters can have different conversion rates. These rates depend on factors such as the quality of the target audience, their level of interest, and the efficiency of the converter itself.
However, simply launching a website is not enough to attract customers. To reach the target audience and increase visibility, regular promotion methods need to be implemented. In the following sections, we will explore the different methods available and how they work.
TOP 20 ways to attract leads on the Internet
Internet marketing tools are incredibly valuable for searching and attracting customers online. We've put together a list of the top 20 ways to help you find potential customers online and increase sales.
Contextual advertising
Contextual advertising is a strategy that helps attract potential customers by showing them relevant ads when they are already searching for products or services similar to what you offer. For example, if someone searches for "buy a phone" online, they will see ads specifically for phones and not unrelated items like refrigerators.
This type of advertising appears in search results, on website pages, and in relevant leads, depending on the user's search query.
Contextual advertising allows you to target specific audiences based on factors such as geo, gender, age, and interests.
Platforms that help launch contextual advertising:
- Google Adwords;
- Google Display Network.
However, it's important to note that launching and managing the quality and results of contextual advertising campaigns requires expertise. If you don't have experience in marketing, it's recommended to seek help from professionals who can set up and manage your advertising campaign properly.
Targeted advertising
Targeted advertising is done on social networks and focuses on reaching out to a specific target audience. It assists in promoting your brand and attracting new customers by displaying ads only to individuals who are most likely to be interested in your products or services.
For example, if your company sells clothing, targeted advertising can be directed at the target audience of "women aged 18 to 35, interested in fashion and shopping." As a result, the ads will only be shown to potential leads.
Social networks that offer options for setting up targeted advertising include:
- TikTok
The advantage of targeted advertising is that it allows you to maintain control over your budget and results. You can determine the amount of money you wish to allocate to advertising and set a limited budget. It is important to analyze clicks and conversion rates to monitor the effectiveness of your marketing campaign.
Search Engine Optimization (SEO)
SEO is a technique used to improve the visibility and ranking of a website in search engine results. Its main goal is to attract more visitors to the website without relying on paid advertising.
SEO includes various methods and strategies to promote a website. Here are the main ones:
- Quality content
- Keyword optimization
- Improved structure and interface
When a website contains keywords that match what users are searching for, it has a higher chance of appearing higher in the search results, resulting in increased traffic.
Content helps improve a site's ranking in search engines, as engines prefer sites with useful and informative content.
If you do not have experience in search engine optimization, we recommend turning to professionals. They will help you develop an optimal promotion strategy so that your site occupies the top positions in search engines.
Content Marketing
Content marketing is a powerful tool that marketers use to drive traffic to their websites. There are several reasons why content marketing is effective:
- Social media reach: When you create valuable and engaging content, it has the potential to be shared and spread on social media platforms. This can significantly increase your reach and attract more users to your website.
- Search engine promotion: Creating high-quality content improves your website's visibility in search engine results. Search engines like Yandex and Google prioritize websites that offer valuable and informative content to their users. By optimizing your content for relevant keywords, you can increase your chances of appearing in search results and driving organic traffic to your website.
- Establishing authority: Organizations that invest in creating expert content are perceived as trustworthy and knowledgeable by users. By consistently producing valuable content, you can position yourself or your brand as an authority in your industry, which can help attract and retain customers.
The great thing about content marketing is that you can start with little to no cost. For example, you can start a blog on platforms like Medium or LiveJournal, create a website using WordPress, or manage your company's social media accounts to share content.
Consistency and regularity are key in content marketing. It's important to maintain a disciplined approach and publish content regularly. This means committing to creating and sharing content multiple times a day over an extended period of time.
Affiliate Marketing and CPA Networks
CPA (Cost Per Action) networks are online platforms that connect advertisers with affiliates who promote their products or services.
In this model, affiliates place advertisements on various online platforms to attract users. When users click on these ads and complete specific actions, like signing up, filling out a form, making a purchase, or submitting an application, the advertiser compensates the affiliate.
Here's how CPA networks help attract customers:
- Wide reach: CPA networks have access to millions of internet users worldwide. This means that ads have a higher chance of being seen by more people, which can attract new users to the advertiser's website or offer.
- Flexible rewards and terms: Advertisers have the flexibility to choose the types of rewards and the terms of cooperation that suit their marketing goals. This allows them to customize their campaigns to target specific audiences and achieve specific objectives.
- Quality control: CPA networks monitor and control the work of affiliates to ensure that the advertising campaigns are effective. By maintaining quality standards, CPA networks help ensure that the leads generated are of high quality and meet the requirements set by the advertiser.
Using CPA networks can be a cost-effective option for attracting customers online compared to other marketing techniques like search engine optimization or contextual advertising.
Read more: What is a CPA network and how does it work?
Mobile applications
Mobile apps offer companies the opportunity to provide users with convenient and quick access to their products and services through smartphones and tablets.
One of the benefits of mobile apps is the ability to collect data about users. By analyzing user behavior and preferences, companies can gain valuable insights to better understand their audience. This data can be used to improve products and services, personalize user experiences, and customize marketing strategies.
Mobile apps also serve as great marketing tools. They can incorporate various marketing functionalities to engage and convert potential customers. For example, push notifications can be used to send targeted product advertisements or promotional offers directly to app users, encouraging them to make a purchase. In-app advertising can also be used to showcase products or services within the app.
Push notifications
Push notifications are brief messages that are sent to users' devices via the Internet. These messages serve as advertisements and are used to inform users about new products, promotions, and discounts.
The advantage of push notifications is that they deliver information to users in a fast and convenient manner. Similar to other marketing formats, push notifications can be customized to target specific audiences. By analyzing the results of push notification campaigns, advertisers can optimize their targetings, ad creatives, and landing pages for better performance.
Unlike many other advertising networks, MyBid provides a personal manager to each affiliate and advertiser. This manager assists in setting up advertising campaigns, ensuring a personalized experience for both affiliates and advertisers.
Email Marketing
Email marketing is a method of promoting products and reaching out to potential customers through email. Companies use email messages to directly communicate with customers and advertise their products.
Email marketing involves sending a series of emails, often called email chains or sequences, to customers. These emails are triggered based on the actions customers take on a website. For example, if a user was browsing specific products or left items in their shopping cart without completing the purchase, email marketing allows companies to reach out and guide them toward making a purchase.
To ensure the success of email marketing, it is important to analyze the results of the mailing and adjust the strategy depending on the data received.
Pop-ups
Pop-ups are often used as a marketing tool to promote discounts, and special offers, or to collect customer email addresses, to convert them into potential buyers.
Pop-ups can particularly be great in capturing the attention of users who are about to leave a website or those who have visited the site multiple times but have not made a purchase yet. By displaying attractive offers or incentives through pop-ups, companies can increase the chances of turning those visitors into customers.
MyBid provides high-quality pop traffic from its websites at an affordable price. Within MyBid, each advertiser or affiliate is assigned a personal manager. This dedicated manager guides and assists them in launching their pop-up advertising campaigns, ensuring a smooth and successful experience.
Personal brand
Building a personal brand is a powerful way to boost your company's online presence.
Here are the steps to create a personal brand:
- Develop a marketing strategy: Set clear goals and determine the best communication channels to promote your brand. This could include social media platforms, blogs, or other online channels.
- Create compelling content: Produce valuable and engaging content that showcases your expertise and resonates with your target audience. This can be in the form of blog posts, articles, videos, podcasts, or social media posts.
- Use multiple distribution channels: Share your content across various platforms to reach a wider audience. This could involve leveraging social media, email marketing, guest blogging, or collaborating with influencers in your industry.
- Continuously improve your skills and knowledge: Stay up-to-date with the latest industry trends and advancements. Invest in professional development opportunities, attend relevant events, and obtain certifications to enhance your expertise.
To promote your personal brand and attract users, it's important to engage with your audience online. Respond to comments, ask questions, and actively participate in discussions to demonstrate your genuine interest in connecting with potential customers and partners.
Crowd marketing
Crowd marketing is all about a company interacting with its audience on different online platforms. The goal is to promote the company, attract new customers, improve its reputation, and gain trust in its products or services.
To have a successful crowd-marketing campaign, it's important first to identify your target audience. This helps you understand who you're trying to reach and allows you to create content that is interesting, valuable, and appealing to potential customers. Quality content is key! In addition, it's important to use various platforms and social networks to reach as many people as possible. By being present on different online resources, you can expand your reach and connect with a larger audience.
Influencers
Influencers are like popular opinion leaders on the internet. They can be bloggers, celebrities, or experts who hold a considerable following and influence. They are a valuable marketing tool for businesses as they have the ability to promote and attract customers effectively. Influencers are skilled at creating enticing content, spreading brand information, building trust, endorsing products or services, and ultimately driving sales.
You can find influencers primarily on major platforms like YouTube and Instagram.
Native advertising
Native advertising is a unique form of advertising that seamlessly blends into the content of a website or app. Unlike traditional ads that feel intrusive, native ads organically integrate with the overall content, making them effective in attracting new customers.
The beauty of native advertising lies in its ability to not irritate users. It doesn't appear as a blatant advertisement but rather as helpful advice or a genuine recommendation. This approach makes it more appealing and less disruptive to the user experience. It's no wonder why influencers often use native advertising in their strategies.
MyBid, for instance, offers native advertising as part of its services. By working with MyBid, you gain access to a personal manager who can assist you in launching an advertising campaign. We will also provide optimization support at no cost to you. This ensures that your native advertising campaign is set up for success and tailored to your specific needs.
Reviews
When people are thinking about buying something, the reviews they read online can have a big impact on their decision. Those reviews give customers important details about the quality of the product and how the company deals with any complaints or problems.
If there are lots of positive reviews, it can really help promote the product and make people want to buy it. But if there are a bunch of negative reviews, it might scare people away. That's why it's really important for companies to actively try to get positive feedback from their customers and fix any issues that come up.
Brand name monitoring services
Brand name monitoring services help you keep track of what people are saying about your business or brand online. Here's how it works:
- First, you choose the specific industry or niche you want to focus on.
- Then, you enter keywords that users might use when searching for your product or service.
- The brand monitoring service scans through posts and comments and finds accounts of people who have mentioned those keywords.
Once you have the results, you can go through them and select the ones that are relevant to your target audience. You can then write a friendly welcome message to those leads, offering your product or service as a solution.
When communicating with the leads, it's important to use personalized messages that show you understand their problem and have a solution to offer. It's also a good idea to fill your social media profiles with useful content like expert articles, case studies, and customer reviews. This type of content helps build trust among potential leads.
Collaborations
When it comes to promoting your business online, collaborating with other companies can be a powerful tool. It means working together to create a joint product or service that benefits everyone involved.
There are different types of collaborations you can explore:
- Partnerships: Companies in the same industry or topic can exchange goods or services, helping each other expand their offerings and reach a wider audience.
- Joint events and promotions: Companies can come together to organize events or run promotional campaigns, leveraging their combined resources to attract more attention and customers.
- Brand collaborations: Collaboration between brands can result in unique and exciting products or services that combine the strengths and appeal of each brand involved.
- Complementary collaborations: Sometimes, designers, furniture stores, and construction organizations team up to create something special. This type of collaboration brings together different expertise and resources to offer customers an improved solution.
Online collaborations can be beneficial for both small and large companies. They provide opportunities to tap into new markets, expand customer reach, and attract fresh interest in your products or services.
Video advertising
Video is one of the ways to promote content to increase your brand awareness among YouTube users. You can not only attract potential customers but also show your product in the best light. This will help increase your popularity and attract new users
It is worth remembering that creating and posting video content online can be quite an expensive solution, and not all users will want to watch an advertising video.
Offline events: exhibitions, conferences, meetups
It is important to participate in offline activities. This is a great way to meet potential partners and increase your visibility.
At offline events, speakers from companies share their knowledge and talk about products. For example, for online gift and souvenir stores, New Year’s festivals are an opportunity to show the uniqueness of their product to a real audience and find buyers.
Freebies
People love to get things for free, so offering goods or services for free is another marketing tactic that works.
What can you offer Internet users:
- Coupons and promotional codes
- Giveaways and competitions
- Discounts
- Free product samples
For example, online stores often entice new customers by offering free shipping on their first order. Discounts and promotions are proven marketing strategies that help attract customers and create a positive shopping experience.
Advertising in instant messaging platforms
Companies often utilize popular instant messengers such as WhatsApp, Viber, and Telegram for advertising purposes. They send out promotional messages and publish content through these platforms.
The advantage of using messengers for advertising is that the audience within these platforms is not bombarded with excessive advertisements. As a result, people tend to be more receptive and accepting of the ads they encounter in these messaging apps. This means that users are generally more open and tolerant towards advertising content within messengers.
Common mistakes to avoid when attracting leads through online advertising
We've put together a helpful checklist to make sure you avoid common mistakes when trying to attract leads through online advertising. By following these guidelines, you can use marketing tools effectively and maximize the success of your campaigns.
Here are the key points to keep in mind:
- Assess demand and budget: Before implementing any new marketing strategy, take the time to evaluate the demand for your product or service. Additionally, forecast your budget and calculate the expected profitability. This will help you avoid investing in methods that may not generate enough sales or end up being too costly.
- Analyze your market position and competition: Conduct a thorough analysis of your competitors and identify your own strengths and weaknesses. Based on this information, choose a few attraction methods that align with your goals and target audience.
- Understand your target audience: Take the time to study and understand your customer base. Create a clear picture of your typical user or customer. This will help you tailor your marketing efforts and ensure that you are reaching the right people who are genuinely interested in your product or service.
- Use a variety of marketing tools: To achieve the best results, make use of multiple marketing tools and techniques over an extended period of time. By diversifying your approach, you can reach a wider audience and increase your chances of attracting leads.
- Analyze and learn from your marketing campaigns: Regularly review and analyze the outcomes of your marketing campaigns. Evaluate the effectiveness of different methods and determine if any adjustments or improvements are needed. This will allow you to learn from your experiences and make informed decisions moving forward.
By following these guidelines, you can ensure that your advertising campaigns are executed successfully and have a greater chance of attracting a larger number of customers.
Conclusion
There are many ways and methods to attract customers online. The key is to have clear goals, develop a solid strategy, and use a range of marketing tools to reach your target audience and boost profits.
To attract new leads, it's important to make use of as many resources, methods, and sources as possible. Make your product or service valuable and relevant by addressing customer problems and needs. Additionally, use a diverse set of marketing strategies to engage and influence your target audience.
When selecting advertising formats for your product or service, it's important to consider what will resonate best with your audience. Advertising networks like MyBid, for example, are known for having high customer satisfaction rates of up to 90%. Such platforms ensure high-quality leads and can be a great choice for your advertising needs.
