Dating arbitrage is the promotion of dating services, websites, and apps.
Webmasters earn money by attracting users to dating platforms—whether through subscriptions or purchases of additional services. Arbitrageurs use various approaches and traffic sources depending on the offer.
Read also: Discover top Telegram bots for affiliate automation, Explore top 5 trends in adult ad creatives and Explore how influence traffic works.
Dating is a broad vertical. For convenience, offers are divided into categories:
Mainstream: "White-hat" offers. Classic dating services with filters for interests and other parameters (e.g., Mamba, Badoo). Users here typically seek stable, long-term relationships.
Casual Dating: Unlike mainstream, this focuses on hookups and no-strings-attached encounters.
Adult: Webcams, 18+ chats. Includes niche offers like MILFs, LGBTQ+, seniors, BBW.
Mainstream is considered a "clean" niche with no ad moderation issues. Adult is a gray area—profits are much higher, but promoting 18+ content requires cloaking, anti-detection methods, and other workarounds to bypass ad blocks.
Most dating affiliate programs only ban incentivized traffic and spam—other sources are allowed. Once offers are selected, choose a high-converting traffic source:
Push Notifications: Simple and fast campaign setup, quick moderation. Suitable for adult offers.
Ad Networks: Banners, native ads, teasers, clickunders, and popunders. Like push networks, they’re beginner-friendly and lenient toward adult content.
Social Media: Requires a big budget but delivers results. Facebook is a major traffic source—just use warmed-up accounts. Telegram is one of the easiest: create an adult-themed channel and promote it via cross-promotion or paid ads.
Email Marketing: Works for international traffic. Challenging and unpredictable—requires constant database updates. No guarantees on ROI.
Messaging Apps: Snapchat, Bigo. Popular for international traffic. High chance of quality leads.
SEO: Possible but less effective than other methods. Platforms like Yandex Q allow leaving dating links in comments. On relationship forums, warm up accounts before promoting offers.
Analyze the GEO and identify audience interests. Segment users—some seek older partners, others prefer certain looks. The same applies to adult niches.
Effective approaches include triggers like:
"Afraid of ending up alone?"
"Looking for a long-term relationship."
Other angles: testimonials, success stories.
For mainstream, authenticity matters. Use unedited photos—people at work, relaxing. Avoid celebrities; source real social media profiles.
Push notifications still work with messenger app icons (Tinder, Mamba).
Localize text—slang varies by GEO and age. A mature man proposing marriage won’t say "Hey babe."
Adapt competitors’ creatives to your offer and GEO. Refresh creatives often to avoid ad fatigue.
Test multiple offers with different creatives if budget allows. Track traffic with trackers. Always A/B test.
Google Trends shows high demand in Ghana, Nigeria, Kenya, Uganda, and the Philippines. High-volume queries: "find a partner," "dating apps 2023."
In Tier 1 countries, dating is competitive. Europe’s dating revenue is projected to hit $641.54M in 2024, with casual dating at $288.95M. Beginners should avoid the EU, US, or Japan—competition is fiercer than in the Philippines or Nigeria.
Properly localized creatives and well-chosen offers can help even newcomers profit.
Affiliates must register with a network and choose a payout model:
Revenue Share (Revshare): Earn a percentage of the advertiser’s profit (e.g., 20-50% per subscription). Only pays for quality traffic.
CPA (Cost Per Action): Fixed payout for user actions (profile creation, photo upload).
CPS (Cost Per Sale): Fixed payout for purchases (subscriptions, VIP upgrades).
PPL (Pay Per Lead) SOI (Single Opt-In): Fixed payout for email submissions.
PPL DOI (Double Opt-In): Same as SOI, but users must confirm their email.
Click2Call: Earn per minute on calls (e.g., phone sex). Some networks combine it with Revshare.
Choose based on traffic quality. Apps with easy subscriptions suit Revshare/CPS. Push traffic often has lower quality—avoid Revshare.
Beginners should start with SOI/DOI—users register more easily than they buy.
Affiliate managers assist with traffic quality checks, offer selection, and creatives.
The main risk is low-quality traffic and conversions. Not all sources work for every offer. Constant analysis is key.
Another issue: ad platform policy changes. Dating ads (especially adult) often get banned, forcing cloaking, soft-landing pages, and sanitized creatives.
Competition is fierce. Rising traffic costs and stale creatives demand constant innovation.
Dating arbitrage is a promising vertical. With the right tools, market analysis, and optimization, affiliates can achieve stable profits.
Online dating and adult content are in demand in the US, Europe, China, and Japan—but emerging GEOs (Philippines, Nigeria) offer better opportunities now.
Brazil is a key Latin American market. Key stats:
Population: 212M
Mobile connections: 217M (102%)
Internet users: 183M (86.2%)
Social media users: 144M (67.8%)
Platforms
YouTube: 144M
Facebook: 112M
Instagram: 141M
TikTok: 91.7M
LinkedIn: 81M
Messenger: 51.3M
Snapchat: 6.72M
X (Twitter): 16M
Pinterest: 40.3M
Demographics
Median age: 34.8
Urban population: 88.1%
Gender: 50.8% female, 49.2% male
Internet Speed
Mobile: 80.97 Mbps
Fixed broadband: 183.56 Mbps
For dating offers in Latin America (especially Brazil):
Leverage Instagram and YouTube—highest user bases.
Target urban users aged 35+.
Use high-quality creatives—fast internet allows rich media.
Start with SOI/DOI—lower risk for beginners.
Dating arbitrage is lucrative in Latin America. Success depends on traffic source selection, localized creatives, and optimized monetization. Brazil’s digital landscape offers strong potential—if approached strategically.
