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Push Advertising for Beginners

[ Push Advertising for Beginners ]

05.10.2026 Affiliate Marketing How to start? 10 min

Have you never run a push campaign before, but heard that this is one of the easiest and cheapest ways to start in affiliate marketing? 

That is absolutely right. Push notifications look like a personal message or an important alert from a website — they are hard to miss. This format can bring you traffic just a couple of hours after you hit the “Launch” button. And for your first time, it is almost perfect.

In this article, we will tell you where to start, which buttons to click, how much money to put in for tests, and how not to waste your budget in the first day. No magic — just step‑by‑step actions and real‑life examples.

Register with the MyBid advertising network today! Get access to 6 popular formats (Popunder, Push, In-Page Push, Telegram Mini Ads, Banner, Video), millions of global clicks, fast moderation, and personal manager support. Join MyBid and run your campaigns in the black.

What is push advertising and what does it look like?

image.png

Push advertising is a paid ad that looks like a notification from a messenger or a browser. It appears on the screen on top of other windows. On a computer, it usually shows up in the bottom right corner. On a phone, it looks like a pop‑up message. The user sees it even after they have closed the website where they subscribed.

What a push notification consists of:

  • A large image — it shows the meaning of the offer.
  • A small icon — it helps explain the main image.
  • A headline — the main element that grabs attention.
  • A message text — it briefly tells what the offer is about.

On mobile devices, you often only see the icon, the headline, and the text. On a computer, you also see the large image. Either way, the ad does not look like a standard banner. Instead, it disguises itself as a system message or a message from a familiar service.

Why a beginner should start with push

Three reasons.

First — a low entry barrier. The ad network MyBid lets you run push campaigns starting from $100. You do not need to gather five thousand dollars just to give it a try.

Second — fast results. Your campaign gets through moderation in a couple of hours — and traffic starts flowing. Within a day, you will already see if you are getting conversions.

Third — a friendly content policy. Push advertising allows many verticals without cloaking: gambling, nutra, dating, sweepstakes, antivirus software. Bans are almost unheard of.

What you need to do before launching

Do not rush into your account. First, prepare three things.

1. A tracker. Without it, you are like a pilot without instruments. A tracker will show you which traffic sources bring conversions and which just eat your budget. You need to connect it before creating your campaign. In MyBid, the help center has instructions for Binom, Voluum, and other trackers.

2. One hypothesis. Do not try to test everything at once. Choose one offer, one country, one ad format. Your goal is to understand whether that combination works or not. A clean experiment with no extra variables.

3. A minimum budget. Do not put in a thousand dollars right away. For your first test, $100–200 is enough. That will let you get a couple of hundred clicks and see the first signals.

Step‑by‑step launch of a push campaign in MyBid

Now, let’s go button by button. Follow the order.

Step 1. Choose your payment model

In MyBid, several options are available.

  • CPC — you pay per click. The easiest option for a beginner. You know exactly how much you spend for each visitor.
  • CPM — you pay per 1,000 impressions. Cheaper, but there is no guarantee that people will click. Works well if you have a very clickable creative.
  • CPA Goal — you set a target price per lead, and the network tries to reach it. Convenient, but it requires more trust in the algorithms.
  • SmartCPC — the system adjusts your bids based on the chance of a click and a conversion.

For a beginner, we recommend starting with CPC. That way, it is easier to control your costs and understand whether a click pays off.

Step 2. Prepare your creatives (the notification elements)

A creative for a push campaign in MyBid is not just one image — it is a set of four elements:

  • Headline (short, intriguing, looks like a message from a friend or an important notification).
  • Text (a few words that add more detail).
  • Icon (a small image, often a logo or a clear symbol).
  • Large image (the main visual message).

Examples of good headlines: “You have received a bonus”, “Your account will be deleted”, “Who viewed your profile”. They imitate system alerts or messages from messengers.

For your first test, prepare 3–5 different versions. Change the headlines and the text — they are usually what determines how clickable your ad is.

Step 3. Set up your targeting — but do not overdo it

The most common mistake beginners make is targeting that is too narrow. They think: “I will set iOS 17.2, browser Safari, city New York — and I will get perfectly targeted traffic.” In reality, they get zero impressions.

At the start, it is enough to set:

  • Geo — one country. Not a city, not a region — a country.
  • Platform — Android or iOS. Most people start with Android because it is cheaper. Keep in mind: regular push notifications in MyBid work on Android. For iOS, use in‑page push.
  • OS and browser — do not touch them. Leave them as “All”.
  • Frequency capping — it is also better not to set it at the start. Or set it high, for example, 10 impressions per day per user. Otherwise, you will kill your campaign immediately.

Before launching, take a look at the Traffic Chart section in the MyBid dashboard. This tool shows you the available traffic volume based on your filters and the competitive bids. It helps you avoid guessing.

Step 4. Set your budget and launch

Set your daily limit two or three times higher than your average bid. For example, if your bid is $0.01 per click, you can set a daily limit of $10–20. That will be enough to gather some statistics.

Your total campaign budget — how much you are ready to spend to find out whether the offer works — is usually $100–200.

Click “Create” — your campaign goes to moderation. Go have some tea.

How to know that moderation has passed and your campaign is running

After you create your campaign, do not panic if it does not appear in the active list. Check the “Moderation” tab in your MyBid account. The statuses are:

  • Open — not reviewed yet.
  • Approved — approved, traffic should start soon.
  • Rejected — declined. Click on the task — the reason will be there. Most often it is a broken link, a non‑compliant creative, or low image quality.

If the status is Approved, but in the Enabled column you see “Pending” — wait another hour. Sometimes the system needs a little time to start showing your ads.

Which geos and verticals convert best right now?

Fresh data based on MyBid statistics. This table is for Android — it is the easiest to start with.

Geo

Vertical

Example offers

Philippines (PH)

Sweepstakes, finance, utilities

Lucky Spin, Crezu, CCleaner

Singapore (SG)

Utilities, finance

App Booster Lite, Bitcoin Pro

Thailand (TH)

Utilities, sweepstakes

Nox Cleaner, The Society of Millionaires

Brazil (BR)

Finance, utilities, sweepstakes

Santander, MelhoresCartoes, Estas Vivo

USA (US)

Antivirus, dating

McAfee, Tinder

Germany (DE)

Antivirus, gambling

Avira, PokerStars

Indonesia (ID)

Gambling, betting

Sbobet, Maxbet

 

What the verticals mean:

  • Sweepstakes — lotteries, giveaways, “you won a prize”. These work very well with push.
  • Utilities — phone cleaners, speed boosters, antivirus tools. People fall for “your phone is slow”.
  • Finance — loans, micro‑loans, crypto. Requires trust, but scales well.
  • Gambling and betting — casinos, sports betting. MyBid is friendly toward them.
  • Antivirus — works well for Tier 1 (USA, Germany, Japan).

Pick one of these geos and one type of offer — and run your test.

Typical beginner mistakes (and how to avoid them)

Mistake 1. Over‑targeting. You set 10 filters and then wonder why you get no impressions. Start broad, then narrow down.

Mistake 2. Aggressive capping. You set 1 impression per day — and traffic does not come. Leave capping empty or set it to 10/24.

Mistake 3. Drawing conclusions after $50. You spend fifty dollars, see no conversions, and shut down the campaign. That is a shame. For a clean test, you need at least 200–500 clicks (tens of thousands of impressions). Sometimes conversions come on the second day.

Mistake 4. No tracker. You see that there are no conversions, but you do not know at which stage people drop off. A tracker shows you everything.

Mistake 5. Direct links instead of a pre‑lander. Push traffic converts poorly if you send it straight to the offer. Use a pre‑lander — an intermediate page that warms up the user.

Checklist for launching a push campaign in MyBid

  • Connected your tracker.
  • Formulated one hypothesis (country + offer + creative).
  • Added $100–200 to your balance.
  • Chosen a payment model — CPC.
  • Prepared 3–5 push variations (icon, headline, text, large image).
  • Set up targeting: one country, Android, no browser filters.
  • Set a daily limit of $10–20.
  • Sent the campaign to moderation.
  • Checked the status after 2–3 hours.
  • After approval — do not touch the settings for at least 12 hours.

FAQ — short and to the point

How much money do I need for my first launch?

From $100. Less than that — too little data. More than that — too risky for a test.

How often should I change my creatives?

For testing, launch 3–5 versions. If after 1,000 impressions your CTR is below 0.5%, change your headlines and text. Even successful creatives need to be refreshed every 2–3 weeks because they “burn out”.

What should I do if I get no impressions?

Check your campaign status (it should be Active). Make sure your bid is not lower than the market rate (look at the Traffic Chart in MyBid). Widen your targeting. Also make sure you did not choose iOS for regular push — it does not work there.

Can I run campaigns on iOS?

Regular push notifications are not available on iOS. In MyBid, use in‑page push. It is easier for a beginner to start with Android.

How do I know when it is time to turn off my campaign?

You have received 200 clicks and zero conversions. Or your cost per click is five times higher than planned. Then stop.

What is in‑page push and should I use it?

It is a push notification that only works inside a website, without a browser subscription. It is available on iOS. Volumes are smaller, but the quality is often higher. For your first time, it is not necessary.

Conclusion

Push advertising is an honest and clear way to start your journey in affiliate marketing. The ads look like ordinary notifications, they are hard to miss, and the cost per click starts from $0.01 depending on the geo. You do not need to be a programming genius or spend tens of thousands of dollars. It is enough to prepare a tracker, take $100, pick one country from the table above, and launch a campaign using our checklist.

The main thing — do not fiddle with the settings during the first hour. Let the system collect data. And do not be afraid to make mistakes. The first campaign almost never turns a profit. But by the second one, things will be much clearer.

If you want to try a platform with a low entry barrier and support for beginners — sign up for MyBid. In your personal account, a promo code for your first tests will be waiting for you, and the managers will help you avoid wasting your budget at the start. Launch your first campaign today — and in a couple of days, you will have your first statistics, and maybe even your first profit.

Author's avatar
MyBid Editorial Team
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