Telegram Mini Apps (hereinafter referred to as TMA) are a relatively new traffic source that has just started to emerge beyond the Telegram ecosystem and appear in ad networks. MyBid was one of the first ad networks to enable traffic from Mini Apps to any offers. Today, we will tell you everything you need to know about TMA and how to launch it with us. Let's get started!
Advertising in Telegram Mini Apps opens up numerous opportunities for your business growth. Become part of successful case studies and utilize various formats to reach your audience. Join MyBid, contact our manager, and let's start together right away!
Let's first understand what Telegram Mini Apps are. Simply put, these are mini-applications within Pavel Durov's messenger. They are seamlessly integrated into the platform's interface and do not alienate users during use.
Many readers may be familiar with VKontakte applications (games) that were very popular in the 2010s. Mini Apps are a new evolutionary step for such applications. Now, these are not just games, although there are those too, but also useful services – including popular ones outside Durov's platform.
There are many interesting and engaging mini-applications available on Telegram. Many browser solutions have already been redesigned and adapted for Telegram – for example, Trello or a doctor's appointment scheduler.
Advertising in this traffic source has many advantages:
A bit more detail about the ad formats available to advertisers in Mini Apps:
Although Telegram has over 1 billion users, the audience remains quite specific, especially with new features like Mini Apps. It's clear that housewives played games like Hamster Combat, but the core audience of Telegram consists of young tech-savvy men.
Based on this, it's best to advertise cryptocurrency, software, dating sites (preferably bots), betting, gambling, and finance in this traffic source.
Mini Apps are not a cheap traffic source. The cost per thousand impressions starts at $0.5 and can reach up to $3-5 in some niches and regions. Therefore, to test this source, it's better to prepare $400-500. This amount will be sufficient to determine whether Telegram Mini Apps are suitable for promoting your business or if it's better to turn to more traditional traffic sources.
Register on the site.
Go to the Dashboard and find the Campaigns section.
In Ad Type, select Telegram Mini Apps.
Currently, setting up ads in mini-apps from the dashboard is not available. The platform will redirect you to a personal manager who will help you launch a successful campaign.
Telegram is a powerful traffic source, especially for tech and male niches. The MyBid platform offers attractive cooperation terms and provides full control at all stages of the advertising campaign. The CPM rate of just $0.5 is one of the most competitive in the market. We understand that companies often hesitate to use new traffic sources and consider budget constraints, so we offer the most favorable conditions.
We only work with verified app developers who have passed strict moderation. This ensures that your ads do not harm your reputation. For publishers, our terms are also very appealing. With MyBid, you get access to a wide audience and additional monetization opportunities. Our ad network helps you earn more, providing high returns and reliable support. Promote in Mini Apps and boost your sales with MyBid!
