Out of all the grayhat niches, adult nutra stands out as the most profitable option. Its profitability surpasses that of other subcategories within the adult vertical. One of the key factors contributing to its success is the higher conversion rate it achieves with offers featuring "adult products." Interestingly, this conversion rate remains consistently high regardless of seasonal changes. Another advantage of the adult nutra niche is its broad appeal, spanning across different age groups within the target audience. To maintain the effectiveness of these products, they are regularly updated, ensuring that users do not develop banner blindness towards them. This continuous update cycle positively impacts the conversion rate and solidifies the reputation of adult nutra as the most profitable grayhat option.
In this article, we will explore why the adult nutra niche is expected to be popular in 2024. We will discuss the best traffic sources for promoting adult nutra offers and identify the geos where there is a high demand for these products. Additionally, we will provide insights into creating engaging advertisements, optimizing sales funnels, and attracting and retaining adult customers.
What is adult nutra and why will this vertical be relevant in 2024
Adult nutra refers to a range of dietary supplements and products that are specifically designed to address different sexual health issues. These can include problems related to the prostate, impotence, and other similar concerns. Some examples of adult nutra products are:
- Drugs that increase potency in men.
- Remedies for prostatitis and other prostate diseases.
- Dietary supplements to increase testosterone, which affects sexual desire.
- Ointments and creams for body enlargement (such as penis or breasts).
- Pills to prolong sexual intercourse and more.
The adult nutra industry has been growing in popularity over the years. Research data from analytical companies that track people's interest in these types of products support this trend.
There are a few reasons behind the increasing demand for adult nutra products, and they include the following:
- In many third-world countries, official medical services for treating genitourinary issues are not well-developed. As a result, people in these regions are more willing to try alternative solutions that are available to them.
- In developed countries, the number of diseases related to sexual functionality is on the rise, partly due to factors like stress. Additionally, the global population is aging, which means that the average age of residents in many countries is increasing. This leads to a higher demand for medications and products related to sexual health.
- The desire among individuals to improve their sexual experiences and satisfy their partners. This can involve prolonging sexual intercourse or enhancing certain physical attributes. As a result, there is a demand for products that claim to offer these benefits.
- The growing global trend towards eco-friendly and natural products. Manufacturers of dietary supplements and creams in the adult nutra industry actively market their products as being made from natural ingredients, aligning with the increasing demand for environmentally friendly options.
Traffic sources and geos for promoting adult nutra offers
There are many options available for promoting products that are specifically intended for adults (18+). Some affiliates try to promote adult content on platforms like Facebook and Instagram, but they often encounter difficulties with content moderation. To work around this, it's important to hide the link to the landing page and create advertisements that users can understand, but that won't be flagged by the algorithms of the traffic sources.
The highest converting traffic for adult nutra offers typically comes from porn sites. However, solo affiliates or small affiliate teams may not have direct access to advertise on popular sites like PornHub or XHamster. In such cases, advertising networks play a crucial role. For example, MyBid has a large number of adult content partner sites, generating billions of views every day across various popular countries.
Adult products have a market in almost every country worldwide. According to feedback from many affiliate marketers, products related to the health of the genitourinary system tend to sell better in Tier-1 countries like the USA, Germany, and France. On the other hand, products like "pussy creams" and other enlargers are more popular in Tier-2 and third-world countries such as Vietnam, Poland, and Brazil.
How to promote adult nutra offers using advertising networks
If you're looking to promote adult nutra offers, advertising networks can be a great option. One of the main advantages of advertising networks is that you don't have to hide your landing page and creatives from moderation like you would with platforms such as Facebook or Google. Advertising networks generally allow adult offers, making it easier for you to promote them. Some advertising networks, like MyBid, have a large concentration of adult-oriented target audiences. The managers at MyBid are financially motivated to help you succeed, so they support you rather than hinder your progress as Facebook moderators might.
You can start testing the promotion of adult nutra offers on advertising networks with a budget of a few hundred dollars. For example, MyBid offers ad clicks starting from just $0.00003. By spending around $50-100 on tests, depending on the target location, you can get a good sense of whether the offer is successful in a particular advertising format.
MyBid provides five different formats for promoting adult nutra offers: push notifications, pops, InPage Push, Native, and Banner. Your personal manager assigned by MyBid will help you choose the right format for your specific offer.
However, it's important to note that even with a well-built system and supportive managers in an advertising network, they can't work miracles. As a media buyer, it's important for you to prepare high-quality ad creatives, as the success of your advertising campaigns greatly depends on them. In the next chapter, we will discuss the important aspects to consider when of designing ad creatives for adult nutra offers.
Designing the best ad creatives for adult nutra
When it comes to designing high-converting ads for adult nutra offers, advertising networks offer more flexibility than platforms like Facebook. Unlike Facebook, you don't have to worry about hiding the true meaning of your images from moderation.
This means you can be more creative and make your ads more attention-grabbing. For example, instead of using a generic picture of a doctor and a pill, you can take a more "medical" approach and use an image related to a specific condition, like a picture of a removed prostate tumor.
This kind of example might not be suitable for social networks because of their strict rules, but it can easily pass the review process in advertising networks. And since it's provocative, it can help you generate traffic.
Apart from the "medical" approach, there are other ways to create high-converting ad creatives for adult products:
- Indirect approach — This approach works well when you need to hide the true meaning from automated moderation systems. However, using this approach may result in some loss of traffic because users scrolling through their social media feeds may not have enough time to understand the message in your ad creative in just a quick glance.
- Emotional approach — In this approach, you can use images that show the emotions of someone dealing with a specific problem and how your product can help. On social networks, you should avoid showing the promoted product directly, but on advertising networks like MyBid, it's better to include it in the ad creative.
The TV/ news approach is rarely used in the adult vertical because the target audience for adult products is usually younger and doesn't get their information from TV programs. However, affiliates sometimes create pre-landing pages that follow a similar approach to news. These pre-landing pages are designed as blog posts that provide relevant information about the product being offered. At the end of the blog post, they include a call-to-action (CTA) to encourage the reader to take the desired action, such as making a purchase or signing up for a subscription.
You can see an example screenshot of this in action below:
Conclusion
Adult nutra is expected to be one of the most popular niches in 2024. The highest conversion rates are achieved with ad creatives that have provocative content or adult elements. However, promoting these types of ad creatives without the risk of being banned by moderators is only possible on advertising networks.
MyBid, for example, offers several advertising formats that are suitable for adult nutra offers. These include push notifications, pops, InPage Push, Native, and Banner ads. When working with MyBid, you'll be assigned a personal manager who will assist you in choosing the right format for your tests and help optimize your campaigns for better results.
By leveraging the capabilities of advertising networks like MyBid, you can increase your chances of success in the adult nutra niche and effectively scale your campaigns to the moon.
