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Website Marketplaces: How to Find and Purchase Profitable Sites

13 March 2024

Website businesses have become an excellent avenue for selling products, promoting services, blogging, and broadcasting news. However, it's important to note that the websites themselves hold value and are considered valuable commodities. In certain niches, the worth of these resources can reach hundreds of thousands of dollars.

In this article, we will explore where you can purchase high-quality websites, provide guidance on finding reputable marketplaces to avoid scams, and explain how to select a website that suits your specific needs in the buy and sell market. Let's begin by discussing the reasons why websites are bought and sold, even if they are profitable.


what does a website seller look like

Reasons for buying and selling websites

Many affiliates create websites with the specific goal of optimizing them to rank highly for targeted keywords in a particular niche, after which they sell these websites. They profit from the difference between the investments made in promoting the website and the selling price.

In addition to affiliates, business owners also engage in selling websites. They may do so as part of a business sale, a strategic shift in their operations, or for various other reasons.

The purchase of websites is driven by the following reasons:


  • Monetization through advertising: Some buyers purchase websites that already have established traffic in order to publish content and earn money through integration with advertising networks. By placing ads such as In-Page Push or Banners on the website, they can generate income from clicks and impressions. This can be a profitable investment for receiving passive income.
  • Profit from online sales: Buying a website with high-quality traffic can be a strategic move for individuals or businesses looking to quickly boost their online sales. Instead of starting from scratch, purchasing a website that already attracts relevant visitors can provide a head start in generating revenue.
  • Speculation: Experienced affiliates who are knowledgeable about the market and reputable website marketplaces can make money by buying websites at a lower price and selling them at a higher price. They leverage their expertise to identify undervalued opportunities and capitalize on them.
  • Building a Private Blog Network (PBN): Some affiliates purchase websites to create networks of satellite sites that serve as backlinks to promote their main website. By strategically linking these websites, they aim to improve the search engine rankings and visibility of their primary resource.
  • Earning money from affiliate marketing: SEO specialists working in specific niches, such as gambling or betting, may seek to buy ready-made websites that meet their specific criteria. They use these purchased resources to place affiliate links, such as those for online casinos or bookmakers, in order to earn commissions from referred customers.


 mybid advertising formats
Examples of advertising formats in the MyBid advertising network

Where to buy ready-made websites

If you're looking to buy ready-made websites that are already generating income, the easiest and most cost-effective option is to purchase from the owner directly. However, it can be challenging for sellers and buyers to agree on a transaction without intermediaries. Additionally, finding a website online that meets your specific criteria can be a daunting task. This is where online marketplaces dedicated to buying and selling websites come in handy. These marketplaces provide a platform where you can acquire established websites with existing income or select niche-specific domains for building a private blog network (PBN).

While finding a reputable marketplace is important, it's worth noting that the quality of listings may vary among them. Many marketplaces primarily feature websites specifically created for resale. These sites are typically designed with the intention of promoting and selling them quickly. As a result, you shouldn't expect high-quality traffic or successful search engine rankings from such sites. In the following sections, we will take a closer look at some of the best marketplaces available on the market today, according to our assessment.


Flippa is one of the leading online marketplaces in the world, offering a wide range of resources. It's not just a place to buy websites but also entire online businesses. Flippa is known for its focus on income-generating websites, so you'll find listings priced in the tens or even hundreds of thousands of dollars.

home page flippa part 1


But here's the interesting part: even if you're looking for an affordable website to build a private blog network or to optimize and sell later, Flippa has options for you. You can discover reasonably priced resources on the marketplace.


home page flippa part 2

On Flippa, you can purchase well-established websites that generate income through affiliate programs of major e-commerce platforms like Amazon and eBay. Additionally, the marketplace offers a wide variety of mobile applications across different topics, as well as SaaS businesses and information and affiliate platforms.

Flippa provides a user-friendly platform and services for both sellers and buyers. Sellers can use a free valuation tool to assess their websites. The valuation software considers factors such as:


  • The age of the site (older and monetized sites are valued more), 
  • Financial indicators (sales volumes, net profit, etc.), 
  • Customer base availability (websites with a larger buyer audience are valued higher)
  • Growth trends (visitor numbers, subscribers, orders, repeat purchases throughout the site's life cycle).

The final estimated value of a transaction also takes into account the market multiplier. For example, a website monetized through affiliate links on e-commerce sites with annual profits of $100,000 may be estimated at 2.3 times the annual net profits.

On Flippa, website owners can choose to sell their sites independently or utilize the services of professional brokers within the marketplace. If they opt for the latter, they'll need to share a portion of the profit with the broker. The total cost of using the marketplace and broker services will be around 15% of the transaction amount.


 flippa website shopping cart

If you're considering purchasing an income-generating website on Flippa, it's a good idea to request a detailed report from the marketplace. This report includes valuable information about the site, such as;


  • Seller analysis
  • Financial analysis
  • Traffic sources
  • Sales and marketing insights, etc.

The cost of the report varies depending on the level of analytical data, typically ranging from $1,000 to $3,000. It's recommended to order a report for businesses worth $50,000 or more. For simpler and more affordable listings, you can determine the price yourself or make use of Flippa's concierge service. We'll provide guidance on evaluating a product independently before making a purchase transaction in a later chapter.

Buying a website on Flippa is a simple process that can be completed with just a few clicks using PayPal. You also have the opportunity to negotiate with sellers on the marketplace by proposing your own price for the transaction.


flippa site card page

It's safe to say that Flippa is currently one of the best marketplaces out there. It offers a vast selection of resources to suit different tastes and budgets. Whether you're looking for a quick and affordable website or need support and a detailed report for purchasing a large online business, Flippa has got you covered.


Empire Flippers

Empire Flippers is an online platform where you can buy and sell websites. It is similar to Flippa, but it focuses on mid- to high-end websites. On Empire Flippers, you can find websites that generate passive income and also discover more affordable sites suitable for Private Blog Network (PBN) networks or affiliate marketing.


 empire flippers home page

If you're interested in purchasing a website for an existing Amazon store, Empire Flippers is a great place to make a deal. The platform offers a wider range of products and categories compared to Flippa. However, there are fewer businesses available on Empire Flippers compared to other marketplaces.

empire flippers lot selection page


Empire Flippers operates as an auction-style marketplace. Potential buyers can offer their own price for a website they're interested in. To place a bid, a deposit of 5% of the base value is required. This deposit grants the buyer access to the website URLs and Google Analytics data.

If the buyer decides not to proceed with the transaction, the 5% deposit is fully refunded. The purpose of this deposit is to prevent people who are not serious buyers from accessing sensitive information about the websites being sold.

The process of buying and selling on Empire Flippers follows these steps:


  1. The potential buyer receives a file detailing the business's sources of revenue, expenses, and profit.
  2. The buyer independently analyzes the received data or seeks assistance from an Empire Flippers representative.
  3. A three-way conference call is scheduled among the buyer, seller, and Empire Flippers representative. During this call, any questions regarding the documents, Google Analytics, Profit and Loss (P&L) statements, and the terms of the transaction are discussed.


empire flippers buying algorithm


Some advantages of using Empire Flippers include:


  • The ability to purchase established websites that are at least 6 months old and generate a monthly profit of $500 or more, as long as they utilize Google Analytics.
  • The platform provides assistance and oversight throughout the purchase and sale process, reducing the risk of fraud for both parties.
  • There is a wide selection of websites available in various niches, including Amazon stores.
  • Empire Flippers calculates the Net Profit margin of all sites listed on their platform.
  • The platform acts as a guarantor and facilitates the entire transaction process.

Empire Flippers also claims to have a mechanism to detect site networks, minimizing the risk of purchasing a website that was previously part of a PBN. Moreover, they do not accept websites for sale that have been promoted using PBN networks.

Motion Invest

Motion Invest operates as a website marketplace that facilitates the sale of sites generating income. It uses a Dutch auction system, which differs from the classic English auction as the price reduction occurs from the bid offered by the seller. The lot is won by the first buyer who agrees to purchase the site at the proposed price.


motion ivest home page

In many ways, Motion Invest is similar to the previously mentioned services. However, it primarily offers websites in lower price categories. The marketplace charges a 20% commission per transaction, but the process is generally less bureaucratic compared to platforms like Flippa or Empire Flippers. Purchasing a website on Motion Invest can be done with just a few clicks.

On Motion Invest, you can find websites with a monthly profit of around $50. The majority of the websites available have themes focused on white-hat practices. Among the listings, you can discover websites suitable for generating income or building a high-quality PBN network, depending on your specific goals and needs.


SideProjectors is a platform that goes beyond simply buying websites that generate income. It also serves as a platform for attracting investors to online businesses. On SideProjectors, you can find individuals who are willing to sponsor the development of a project in exchange for a percentage of the profits. By purchasing a share of a site with passive income on the marketplace, you can receive profits without actively participating in the site's operations.

 SideProjectors home page

The platform offers a wide range of listings, including:


  • All kinds of money-making websites
  • Blogs
  • Domains
  • Mobile applications
  • SaaS products and other software

One notable difference between SideProjectors and the previously mentioned marketplaces is that it provides opportunities to acquire cheap sites for affiliate marketing or building PBN networks. Additionally, you may find sites with grayhat content on this platform.

SideProjectors' advantages include a large selection of sites in the lower price range. However, it is important to note that there is a significant number of low-quality resources on the platform, and conducting secure transactions may pose challenges.

How to buy a profitable website

Just knowing where to buy a good website doesn't guarantee a successful purchase. There are important things to consider when choosing a website and determining its value to avoid scams.


Factors influencing the cost of a website

The age of the domain is one factor that affects a website's cost. Generally, a newer site with high traffic and good indicators like Domain Rating and Dwell Time will cost less than a similar older site. Other factors that influence a site's price include:


  1. Number of backlinks: The number of domains linking to a site is important for its ranking and trustworthiness to search engines.
  2. Ranking for important niche keywords: The more relevant keywords a site ranks well for, the better its visibility in search results. This means more organic traffic and sales potential.
  3. Traffic: The number of daily visitors directly impacts a site's monetization, profitability, and return on investment.
  4. Content: The quality, authority, expertise, and usefulness of a site's content matter not only to users but also to search engines. Sites with copied or low-quality content are rejected by search engines and won't appear in top search results. So, the value of a site depends more on the quality than the quantity of its published materials.
  5. Profit: The cost of successful sites is determined by the profit earned over several months or years. The monthly difference between a site's income and its promotion costs directly influences its value.


 website cost calculator

How to estimate the fair price of a website

To determine a website's cost, it's important to research similar sites in the same niche. Check out various services to get an average price range. Specialized tools like Ahrefs can provide helpful information for evaluation. If you're buying a larger site, consider using a valuation service like that of Empire Flippers.


 ahrefs site check

How to improve a website's performance

It is not always possible to find a site that fully satisfies the buyer's requirements and generates income. However, a site can be enhanced to achieve desired results. The following activities can help improve a website's search rankings:


  1. Gradually increase the number of links to your site using SEO methods like outreach or building relationships. It's important to maintain a growth rate similar to your competitors.
  2. Create relevant, unique, and expert content. Avoid relying solely on content generated by algorithms. Add your own touch by rephrasing parts, adding images, tables, and videos. It's also helpful to involve an author who has knowledge and experience in the topic. Make sure they have their own social media presence and provide information about their background.
  3. Conduct a technical audit of the site. Remove unnecessary redirects, non-indexed pages, and optimize the site's loading speed.


 checking the site for technical errors

Some tips for buying a website that generates income

Consider purchasing a website that generates at least $500 in profit. This amount will cover the site's maintenance and leave room for reinvestment.

Study the site's organic traffic volume. If it receives fewer than 500 unique visits per day, be aware that promoting it will require a lot of time and financial resources.

You can also use specialized services to check the uniqueness of the site's content selectively. Although this can be time-consuming, it will give you an idea of the site's potential to rank well.

When buying a website for profit, choose a topic that genuinely interests you and that you understand well. This way, you can ensure the content's quality and stay motivated to work on the site for a long time.


website optimization metrics



Buying a profitable website can be a great investment for generating passive income. By effectively promoting the site and increasing its traffic, you can turn it into a profitable source with a relatively quick return on investment.

To avoid fraud when making a purchase, it's recommended to choose marketplaces that provide transaction support or have necessary services acting as transaction guarantors. If you're buying from a site that doesn't offer such services, you can agree with the seller to use an independent guarantor for the transaction. Paying a commission to a trusted intermediary can help prevent significant financial loss if the seller turns out to be a scammer.

There are differing opinions among affiliates regarding whether it's better to buy an established website or register a new domain and build a site from scratch. Both approaches have their merits. If you have the financial means and knowledge to buy a profitable website, it's generally more efficient to do so. This saves time on link building, content creation, and promoting the site to the top. However, if your budget is limited, you can register a new domain and gradually build a website on it.

In conclusion, successfully purchasing a website with existing income is only half the battle. To quickly recoup your investment, you need to develop the site and diversify its income sources. There are various ways to make money from websites, with advertising being one of the most common and effective methods. It's advisable to entrust the placement of relevant ad formats that blend well with the content and design to professionals who can attract the target audience.

Since 2019, the MyBid advertising network has been operating in the affiliate marketing space. We manage a vast network of our websites and specialize in monetizing partner site traffic. Our affiliates work with them in over 150 countries across all continents. If you're looking to reliably monetize your website traffic, we invite you to join MyBid as one of their partners.

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