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How to Promote Essay Writing Offers: The Best Strategies, Traffic Sources, and Case Studies

23 May 2024

What is an essay niche?

The essay niche is a specific area within the education sector of affiliate marketing. It involves promoting services that offer to write various academic papers on demand, such as essays, term papers, dissertations, and other educational assignments. Many students choose to outsource their writing tasks for various reasons, including lack of time, financial means, or knowledge, while still wanting to remain in their educational institution.


While submitting a unique text written by someone else might be considered unethical or even illegal in some cases, it is important to note that the act of purchasing a custom-writtten essay itself does not pose any legal risks to the customer.

In this article, we will explore the characteristics of the education vertical, focusing on essays, traffic sources, top affiliate programs, creative strategies, and real-world examples.

Characteristics of the essay niche: Traffic sources and target audiences

Like any other niche in affiliate marketing, the essay niche has its own unique characteristics. One of the primary aspects to consider is the advertisers that require traffic. There are three main categories:

  1. Freelance platforms: These websites offer a wide range of services and are populated by professionals such as teachers, professors, capable students, and other experts who possess the knowledge and skills to create high-quality academic content. These platforms act as intermediaries, connecting customers with suitable writers and taking a percentage of the earnings for generating traffic.

  2. Essay writing websites: These platforms focus mainly on providing custom writing services and usually have a dedicated team of writers. In addition to academic writing, they may offer other educational services like tutoring or editing.



Top essay writing websites according to one online publication.

  1. Individual tutors and writers: These are typically experts in specific fields who are capable of tackling complex projects such as term papers or dissertations, as well as simpler tasks like writing high school essays. While individual tutors may not require a significant amount of traffic, affiliates can negotiate a percentage commission for each client they refer.

When collaborating with any of these essay writing service providers, the most profitable option for affiliates is often a revenue-sharing (RevShare) model. This is because students who purchase essays are likely to become repeat customers throughout their academic journey, which typically spans 4–6 years. Once a student has experienced the convenience and benefits of outsourcing their writing tasks, they are more likely to do so again in the future, as it allows them to allocate their time to other subjects or personal pursuits. As a result, a single referred customer can potentially generate passive income for an affiliate for several years.

Another important aspect to consider when promoting essay writing services is the seasonality of demand. The peak periods for these services generally coincide with the academic year, as students are more likely to seek assistance during these times. To capitalize on this, affiliates should begin warming up their audience and preparing promotional campaigns in advance, ensuring that potential customers are aware of the available services when they need them most. However, it is worth noting that there is still demand for these services outside of the academic year, as some students may need to complete assignments during summer breaks or catch up on missed work during the semester.


Data on the search query “write an essay” in the USA for 2023.

The target audience for the essay niche primarily consists of students at various levels of education, including high school, university, and part-time learners. These individuals often require academic assistance to successfully complete their studies. The typical customer in this niche is a young person who spends a significant amount of time online and is willing to invest in high-quality work to achieve their academic goals.

Traffic sources for the essay niche

When it comes to promoting offers in the essay niche, there are several traffic sources that affiliates can leverage to reach their target audience effectively. In this section, we will explore these traffic sources, along with the key features and strategies you need to know to succeed in this vertical.

Social media

Social media platforms have become the primary source of traffic for nearly every vertical, and the essay niche is no exception. With over 3 billion accounts on Facebook alone, these platforms provide a vast pool of potential customers, including a significant number of young people and students who actively engage with social media.

There are two main approaches to promoting essay offers on social media: targeted advertising and leveraging thematic communities or pages. When using targeted advertising, you can set filters based on age, educational institution, and participation in groups related to specific disciplines, ensuring that your ads reach the most relevant audience.

Promoting offers through communities or pages opens up even more opportunities. These communities are often indexed by search engines, which means that with proper SEO techniques, you can potentially rank high in search results and generate organic traffic.


The benefits of promoting essay offers on social media include:

  • Creative freedom: Young people appreciate memes and trending content, so incorporating these elements into your creatives can result in a positive response from your target audience.
  • Multiple advertising channels: You can promote offers through your own community, collaborations with scientific and educational groups, influencer partnerships, and various content formats such as informative posts, memes, humorous videos, and more.
  • Integrating offers into valuable content: By creating useful content for students, such as guides to successfully passing a subject or engaging storytelling, you can seamlessly integrate your offers and increase conversions.

While these advantages apply to all social media platforms, it's essential to consider the unique characteristics of each one. For example, Facebook is well-suited for promotion through communities, while Instagram and TikTok excel at short-form video content that can showcase how and where to order academic texts in creative ways.

Search engine traffic

Traffic from search engines is another effective source for promoting offers in the essay niche, as most people use search engines to find writing services. It's a convenient, simple, and familiar method for potential customers.


The main drawback of this source is that it requires a significant time investment. To succeed, you'll need to create a website, populate it with relevant content, develop a strong semantic core, and build both internal and external links. While this means you won't see immediate results, the long-term benefits can be substantial, providing a steady stream of traffic for an extended period.

One effective strategy for working with search engine traffic in this vertical is to create a website featuring reviews of services that offer educational text writing. When written correctly, these reviews are perceived as genuine descriptions of a service that can help solve a problem, rather than as advertising. Including discount coupons, which advertisers often provide to affiliates, can further increase conversion rates.

Advertising networks

Advertising networks like Google Ads have strict moderation policies to ensure that potential customers are not misled. As the essay niche is considered a grayhat area, since writing academic papers for money is not always viewed as an entirely honest approach to education, it's crucial to be cautious with the wording you use in your ads. For example, instead of using phrases like "order an essay," opt for "help with an essay" to increase your chances of passing moderation.


Other traffic sources, such as email newsletters (if you have a database of addresses), doorways (if you want to minimize time spent on SEO), and forums like Reddit and Quora (for free promotion through new threads), can also generate income, although they may not be as efficient as the primary sources discussed above.

The best affiliate networks for the essay niche

When it comes to finding the most suitable affiliate network for the essay niche, the primary consideration is the availability of relevant offers and compatible traffic sources. Let’s explore three of the best affiliate networks that cater specifically to the essay niche, highlighting their unique features, commission structures, and promotional materials.


Edu-Revenue is a well-established affiliate network that has been operating exclusively in the educational vertical since 2013. One of the standout features of this network is its competitive commission rates, offering affiliates up to 75% for new orders and up to 35% for repeat orders. Additionally, attracted clients are assigned to the affiliate for life, ensuring a steady stream of passive income.

The network focuses on English-speaking countries, such as the United States, United Kingdom, Canada, Australia, and others, making it an ideal choice for affiliates targeting these markets.


Edu-Revenue provides its affiliates with access to a wide range of effective promotional materials, including lists of keywords suitable for any type of traffic, custom promotions, banners, discount coupons, and WordPress and HTML templates. Moreover, affiliates who consistently deliver strong results are rewarded with a personalized bonus system, further incentivizing their success.


With over seven years of experience in the essay niche, Edu-Affiliates has established itself as a reliable and lucrative affiliate network. The network offers commissions of up to 70%, rebills of up to 20%, and an impressive conversion rate of up to 9%. Payments are made upon request, providing affiliates with a flexible and convenient earnings structure.

On average, each customer attracted through Edu-Affiliates makes seven orders, with an average order value of $130, indicating a high potential for recurring revenue. The network focuses on Tier-1 geos like the United States, Canada, Australia, and the United Kingdom.


Edu-Affiliates' advertisers offer a wide range of academic writing services, including essays, research papers, dissertations, presentations, and even speeches, catering to the diverse needs of students at various levels of education.


Edu-Profit is one of the most experienced and reliable affiliate networks in the essay niche, having collaborated with affiliates since 2010. The network offers attractive conditions, paying affiliates 60% of the client's first order and 20% for each subsequent order. Alternatively, affiliates can negotiate a fixed amount for each client they attract. According to the website, each client places an average of nine orders, ensuring lifetime value for affiliates.


Affiliates can request payments on any weekday without any holds, via Payoneer, PayPal, or any other convenient method, providing a seamless and hassle-free payment process.

Types of creatives for the essay niche

When promoting offers in the essay niche, it's important to remember that your main target audience is students. To effectively capture their attention, your creatives should be relatable, engaging, and in tune with current trends, particularly in the world of memes and short-form video content.

Here are a few examples of advertisements that have proven successful in the essay niche:

  1. Meme-based creatives: For example, "To prevent your teacher from reading your essay with this look, contact our essay writing specialists." Memes are always popular, and classic formats can be easily adapted to suit your needs.
  1. Simple call-to-action posts in relevant Facebook groups: This simple approach can be very effective in reaching your target audience where they already spend their time online.
  1. Video content featuring useful tips on writing essays and other types of academic work: This format tends to attract a lot of views, especially if you offer valuable insights. Consider creating videos of different lengths to cater to various attention spans, and include a brief presentation of your service alongside practical writing tips.

Successful case studies in the essay niche

Let’s take a closer look at two case studies of successful campaigns in the essay niche and analyze the strategies used and the revenue generated.

Case Study 1: Promoting Essay Services with Google Ads
In the first example, an affiliate marketer decided to promote essay writing services using Google Ads. Google has strict rules against advertising paid essay writing, but the affiliate found a way around this by working with the EssayPro affiliate network. EssayPro gave the affiliate a website and templates that were made to pass Google's ad approval process. They also helped with targeting the right audience, providing geo-specific data, and creating ad copy.

Instead of directly advertising "pay for essay writing," the affiliate wrote ad descriptions that focused on "essay editing, proofreading, and tutoring" services. This allowed them to avoid breaking Google's rules while still reaching the right people.



The affiliate ran 7 campaigns across 5 Google Ads accounts. Even though one account got banned, the overall results were impressive. The campaigns got 4,083 ad impressions and 150 orders. The affiliate spent about $500 on ads and earned $1,011 in commissions, showing that there's good money to be made in this niche.

Case Study 2: Using cloaking techniques to promote essays on Google Ads

In the second example, another affiliate also chose to promote essay writing services through Google Ads. To get around Google's restrictions, they used a cloaking technique with an agency account and made an attractive landing page that showed a professor giving a lecture. The affiliate partnered with the affiliate program because their support team was quick to respond and they offered good commission rates.


The first campaign ran for 2 weeks before the site and account were shut down, probably because someone complained about URL cloaking. But the affiliate didn't give up. They used a software called Tamper Data, which sends custom information when the ad moderation server makes a request, to create 10 new accounts. By spending just $30 on proxies and domains, the affiliate made $1,461 in earnings, showing that you can make good money even with a small investment.



As the education world keeps changing and growing, more and more people will want essay writing services. This growth will come not just from typical students but also from older people who want to further their education and skills. These older learners often have more money to spend, making them a great target audience for affiliates in the essay niche.

To do well in this niche, affiliates should focus on quickly connecting their audience with platforms that deliver high-quality, professional-looking work on time. By using different promotional strategies and traffic sources, affiliates can effectively tap into this growing market and make a lot of money.

If you want to take your essay niche campaigns to the next level, the MyBid ad network can give you the high-quality traffic and expert support you need. Our experienced managers can help you choose the best ad creatives, launch optimized campaigns, and keep improving your approach to get the most conversions and earnings.

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