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  2. / How to Promote Dating Offers on TikTok — A Guide for Beginners

How to Promote Dating Offers on TikTok — A Guide for Beginners

22 May 2024

Nowadays, TikTok is a popular platform for driving traffic to dating offers. To succeed in affiliate marketing on TikTok, you need to follow their rules. Don't promote things that are not allowed, and don't spam comments. By sticking to these guidelines, you can attract free traffic on TikTok. Plus, the platform gives you all the tools you need to create interesting content.

Typically, successful campaigns on TikTok go like this: affiliates post videos on accounts pretending to be attractive girls looking for a boyfriend. These videos have links to sites promoting affiliate programs. So, if a user wants to chat with them personally, they have to click the link in their profile and connect there.



While the inner workings of TikTok's algorithms are a secret, we've discovered some approaches that work:

  • People like love stories and prefer to chat privately on an external platform.
  • A successful sales funnel involves creating "teasing" content that leads users to a page with light erotic content before showing them the main dating offer.
  • Short videos, sometimes even clips from webcams, grab people's attention.
  • Don't underestimate the power of high-quality photos with a clear call to action and a link. You can also add music to make them more engaging.
  • Make sure your profile descriptions, videos, and hashtags are relevant to your target audience and the geos you want to attract users from.


Here are a few more important things to keep in mind:


  • Test different strategies (A/B testing) to figure out what works best for you.
  • Use the analytics tools provided by TikTok to see which content resonates with your audience.
  • Engage with your subscribers to drive more traffic to your offers.

Essential tools for promoting dating offers on TikTok

Now, let's talk about the tools you'll need to succeed in promoting dating offers on TikTok:

Anti-detect browser

An anti-detect browser is a valuable tool for creating multiple accounts. Within the browser, you can create and configure several profiles, use proxies to ensure your videos and creatives reach the desired geos, and launch multiple advertising campaigns. This way, if one of your accounts gets blocked by the social network, you can continue working from a different profile without wasting time on support negotiations.



Tools and resources

When it comes to promoting dating offers on TikTok, you'll need accounts and proxies. These can be obtained at reasonable prices from online marketplaces that have received positive reviews. One of the main advantages of purchasing accounts and proxies in bulk is that you can download them all at once into an anti-detect browser, saving you time and effort.



TikTok internal tools

TikTok itself provides a range of tools that are essential for your work. One such tool is the TikTok Creative Center, which is a free service offered by the platform creators. 

While you won't find ad creatives for affiliate marketing there, you can identify trends in videos.



For example, you can explore popular videos and filter them based on verticals, geos, likes, comments, reposts, and duration. You can also track trends in specific verticals, discover new products from the top 100, explore hashtags, audio series, authors, and more. All of this is presented with visual graphs and statistics to help you understand the trends better. 

The Creative Center also includes a dedicated section with tips, insights, and working strategies for different niches, including dating. Additionally, there is a video editor with templates that you can access through a chatbot called Creative Assistant.



External tools for TikTok

For beginners in affiliate marketing, the TikTokSpy service is suitable. They provide statistics on influencers, allowing you to find creators based on their geo and niche. There are more than twenty niches available, including dating.




Another option is PiPiAds, a paid service that analyzes creatives and viral videos daily. This service offers a wealth of ideas for affiliates. However, it may not be suitable for beginners due to its price. The cheapest subscription costs $77 per month, but there is a 3-day trial available for just one dollar. The service provides various filters for searching for ads, ranging from verticals to landing pages.

Types of ad creatives for successful campaigns

When it comes to designing ad creatives for successful campaigns on TikTok, it's important to grab the user's attention and make them not only click the link but also complete the desired action on the target website. Since TikTok primarily focuses on short videos, there are a limited number of ad creative formats available. 

Let’s look at them:

Video ads

Video ads are the main ad format on TikTok and can be highly effective. Typically, these videos feature an attractive girl engaging in activities such as dancing, singing, or showcasing certain aspects of her appearance. Towards the end of the video, a call to action appears, often prompting viewers to visit the profile and follow the offer link. 


You can also use the stitches video format. Stitches are unique videos that algorithms love more than regular videos. The Stitch feature allows you to insert another TikTok video into your own video during the editing process. So, you can take a video with a girl, add your own part with the call to action and link, and your ad creative is ready.

Photos with text and music

To create this type of ad, you simply need to find a photo of an attractive girl, add some music, and upload it through your account. Photos can easily be found on Instagram, and you can search for music in the TikTok Creative Center or in popular charts like Apple Music. This ensures that the track you use is currently popular.

To maximize the visibility of your videos on the “For You” page, it's best to post every 1.5-2 hours. If you post them more frequently, your account may be shadowbanned, which means it might not appear in search results or receive as much visibility.

Case studies for promoting dating offers on TikTok

Now, let's talk about some successful case studies and the potential income you can make by promoting dating offers on TikTok.

Case Study 1: Making $2,489 with $5 expenses

In this case study, an affiliate created a disposable mail account to get started. They visited an adult website and downloaded several videos with interesting story-lines. Using TikTok, they created short 6-7 second clips without using explicit content. They added popular music from Apple Music to enhance the videos but didn't focus much on using hashtags.


To drive traffic, the affiliate uploaded 5 videos to their TikTok account and included a call-to-action in the description, such as "link in bio." They made their link clickable by switching to a Pro account through account management. They repeated this process daily, creating around 25 accounts per day, spending 2-3 hours of real-time. 


If the views were low, they would reset their phone to factory settings and start over with a fresh account.


The key takeaway from this case study is that it's better to handle everything manually rather than trying to automate the process.



By following this approach, the affiliate generated $2,489 in revenue with only $5 spent on proxies from different geos. They found Germany and Canada to be the most successful geos.

Case study 2: Promoting dating offers from TikTok accounts by displaying videos in recommendations

In this case study, the affiliate used 100 TikTok accounts, costing approximately $25, and used a Telegram bot to increase visibility. The bot assigned tasks to subscribers, rewarding them for watching and liking specific content. The marketer uploaded automated videos consisting of a picture and popular music from Apple Music. They included their link after users registered an account.


By implementing this strategy for 59 hours, the marketer earned $441.




Dating affiliate programs to promote on TikTok

If you're looking for dating affiliate programs to promote on TikTok, here are three recommended options:


Trafee is an affiliate network that covers various verticals, including dating, adult streaming, games, sweepstakes, and iGaming. It is a leading dating affiliate program in Europe, with exclusive offers from direct advertisers. This means you can earn more money and have transparent cooperation. They have excellent offers like LocalFlirt and TopLocalSingles.


image10.jpg is one of the oldest affiliate programs dedicated solely to dating. They possess extensive experience and a wide range of converting offers. They have been in the market since 2004 and provide exclusive deals that you can work with through a smart link.



CPA House

CPA House is a multi-vertical affiliate program that promises fast payments, a higher approval rate, and protection from bots. They have over 4,000 offers that you can explore using the TikTok + dating filter.




Using TikTok to drive traffic to dating offers has many benefits. Here are a few:

  • It's easy to sign up and create an account.
  • It provides a powerful and free tool (TikTok Creative Center), that provides useful information on promoting your offers on the social network.
  • You can make progress without spending a lot of money.

If you need a unique traffic source that can help you improve your advertising strategy and reduce advertising costs, then the MyBid advertising network has everything you need. MyBid offers a personal manager, an advanced system to prevent fraud, and large amounts of high-quality traffic in over 200 geos.

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