Indonesia is rapidly emerging as a leader in various industries. Until recently, local Indonesian internet users were mainly interested in buying dietary supplements and playing online casino games. However, there has been a significant change in this predominantly Muslim country. A "sexual revolution" has occurred, with formerly shy and conservative people now actively seeking ways to express their repressed sexual energy. This shift has caught the attention of many affiliates, especially those using the MyBid advertising network. They have found success in promoting dating services through push notifications that specifically target the Indonesian geo.
Today, we will explore which types of push notification ad creatives work well in this geo and discuss the main reasons behind the high conversion rates of certain approaches.
Strict morals and traditional values
The majority of Indonesia's population, which is the fourth largest in the world, consists of Sunni Muslims. While they are not radical, they do hold conservative values. As a result, discussions about sex have long been considered a taboo topic. However, over the years, the country has seen progress in terms of human rights and the growth of a market economy, leading to a more secular and progressive society.
Today, the financially stable demographic, particularly those between the ages of 25 and 40, are no longer spending all their free time in mosques. Instead, they are actively seeking romantic partners online. This provides a more comfortable environment compared to facing societal judgment and traditional norms.
When it comes to advertising creatives, images of Asian girls without explicit nudity tend to be effective. In a culture that has recently moved away from widespread practices of women wearing a veil (burqa), a simple T-shirt and a bare neck can already be seen as exciting. However, it's important to avoid excessive explicitness, as it may deter potential users.
Communicate in one language
One important rule to always keep in mind is to use the local language that the target audience can understand. In certain parts of Asia, like the Philippines, English is widely used at the government level. However, this is not the case in Indonesia. Using any language other than Indonesian in your ad creatives is likely to result in poor performance.
Here are some examples of ad creatives that were used in Indonesia but failed to achieve their goals due to the use of irrelevant images and language.
These types of ad creatives might work well in Australia, but they are not suitable for the Indonesian market.
Use recognizable logos and application icons
It's important to use logos and icons that are easily recognizable to your target audience in your ad creatives. While the Tinder icon may instantly bring to mind speed dating and relationships for many Europeans, the situation is different in Indonesia. In fact, Tinder doesn't even rank among the top 50 apps used in the country. Instead, the most popular platform for intimate conversations and communication is WhatsApp. So, it would be more effective to use logos of social networks and applications that are well-known to the Indonesian audience.
The logos of WhatsApp, Facebook, Instagram, TikTok, and Likee are widely recognized and popular in Indonesia. By incorporating these logos into your creatives, you can increase your conversion rates by 25-30%. It's important to ensure that your targeting is set up correctly so that the right creatives reach your intended audience. And remember, the personal manager at MyBid is there to help you choose highly converting creatives and launch your advertising campaign successfully.
Find the right balance between seductiveness and attractiveness
While it's important to be mindful of not showing too much nudity, sometimes hinting at a partially naked body can be effective for a certain target audience. It can grab the attention of even the most conservative users and encourage them to click on the ad. The key is to find a balance between creating intrigue and avoiding explicit content.
One successful approach is to create an ad that looks like a message from a real woman who is tired of hiding her sexuality. For instance, a large banner could feature a photo showing partially exposed breasts, while a small preview in the corner shows a modest and attractive face. This approach allows the user to relate to a woman who is facing similar social pressures and also creates some excitement by showing partially exposed breasts. It's important to consider cultural differences too, as the appearance of breasts can vary based on ethnicity or nationality.
Conclusion
Indonesia is a great opportunity for affiliates at any level. With a population of over 250 million people, there is a large market of individuals with their own desires and interests. The internet has made it easier for people to express and explore these desires online. To succeed, it's crucial to create appealing advertisements that truly resonate with the target audience. These ads should make people feel connected, interested, and familiar while avoiding anything that might distract or worry them.
It's really important not to miss out on this chance. With a fully managed advertising network, each affiliate receives personalized assistance to quickly launch and expand profitable advertising campaigns. So, if you want to thrive, focus your efforts on Indonesia and take advantage of this exciting market.
