In the affiliate marketing niche, one of the most effective advertising formats is Pop-Under. This format has a high potential to increase traffic and revenue due to its unique characteristics. In this article, we will take a closer look at what Pop-Under is, its advantages, features, and why you should consider using MyBid for this format.
Pop-under is a powerful tool in traffic arbitrage. MyBid will help you use it to its fullest potential. Message our manager to learn how we can increase your results with this tool. Let's reach new heights together!
What is Pop-Under in Affiliate Marketing?
Pop-Under is an ad format that appears as a pop-up window in a browser. It is somewhat similar to a Pop-Up but less aggressive and does not annoy the end-user.
Verticals for Pop-Under and Approaches
The Pop-Under format is highly versatile. It can be used across all traditional arbitrage verticals. For us, these include dating, gaming and betting, utilities, and e-commerce. The format works well in any niche if you choose the right approach:
1. Keep it simple. The landing page and the ad creative should look very simple, not annoy the user, and the message should be immediately clear.
2. Don't forget testing. Launch the ad on multiple landing pages to filter out the poor performers.
3. Experiment with the funnel. Warm up the audience through pre-landers, mix and match combinations and page content.
4. Segment the audience by devices. Separate mobile and desktop.
Advantages of Pop-Under
Source: ZeroPark
1. High Visibility. Pop-Under ads are guaranteed to be seen by the user as they open in a new window.
2. Non-Intrusiveness. Since Pop-Under opens underneath the active window, it does not disrupt the user's activity, making it less annoying.
3. Effectiveness. Pop-Under ensures a high Click-Through Rate (CTR) and Conversion Rate (CR), making it one of the most effective ad formats.
4. Low Cost: The cost of Pop-Under ads is significantly lower than other formats. The payment is CPM-based and is about half a dollar for Tier-3 countries and around a dollar for all others. Of course, the final cost depends on the settings and the offer itself.
But there are also drawbacks
1. Blocks: In most cases, search engines place blocks on sites with Pop-Under. Our format is not blocked by search engines. The reason is that our moderation screens the content of such ads and does not pass anything that may be considered a violation of the rules.
2. Bots: If you work independently and not through an ad network like ours, you may encounter a large number of bots and low-quality traffic. Filtering is done through trackers.
Special Features of Pop-Under in MyBid
Regarding the Pop-Under format, MyBid offers something unique: it is completely safe for search engines. This is achieved through thorough analysis and adaptation of moderator patterns.
Google-friendly. MyBid has conducted multiple analyses of strikes from Google and deciphered moderator patterns. This allows sites that have already received a strike to pass re-inspection successfully with Pop-Unders enabled. Unlike other networks that either completely disable ads for India or delay ad display in the hope that the moderator will leave the page, MyBid's Google-friendly approach minimally impacts revenue.
Yandex-friendly. MyBid has implemented a two-step verification process for wap-click ads. Initially, everything is checked manually, followed by an automatic check. This ensures high ad quality and prevents moderation issues.
Special Opportunities for Publishers
Source: Pinterest
Publishers and arbitrageurs at MyBid can use direct links to drive Pop-Under traffic, greatly simplifying the monetization process. Additionally, they recently introduced the Traffic Back feature. This tool allows unmonetizable or low-quality traffic to be redirected back, giving you the opportunity to send it to other affiliate programs.
Support and Integration
MyBid provides every client with a personal manager who assists with the integration of the Pop-Under format and other technical issues. This is particularly useful for those just starting to work with this ad format.
Conclusion
Pop-under advertising serves as an effective marketing tool that benefits both advertisers and publishers. With its non-intrusive nature and proven high conversion rates, this format helps drive quality traffic while maximizing revenue potential. The MyBid iteration offers additional advantages with guaranteed security and anti-blocking technology, making it an increasingly attractive advertising solution.
