What is a Pre-Landing Page and How to Use It Effectively

A pre-landing page is an intermediate page between an advertisement and the main landing page. Its purpose is to engage people and provide them with more information about a product or service. 

On such a site, you can briefly describe the product, entice the user with a promotion or gift, or make a promise that motivates them to take further action. This helps people better understand what is being offered and decide whether they want to proceed to the main page and take the desired action: buy, register, or provide their personal information. 

Pre-landing pages are especially useful in niches with a lot of competition. They help stand out and attract people’s attention. These sites can take the form of news, blogs, success stories, or reviews. In general, it’s a versatile tool for various marketing strategies.

All functions of a pre-landing page briefly

A pre-landing page not only warms up the audience. With this wonderful page, you can filter out non-target traffic, catch bots, avoid spy services, and much more. Some experienced arbitrageurs even manage to redirect traffic to different pages depending on user information. Another main purpose of such a site is cloaking, which is needed to bypass moderation and blocks.

In which verticals is the use of a pre-landing page mandatory

A pre-landing page warms up the user before making a purchase. It is aimed at attracting the attention of potential customers who may be interested in your offer. Such sites are especially effective in verticals like:

• Nutra (health and beauty): Here, a pre-landing page helps to tell about the product, show reviews and usage results. This increases trust and the likelihood of purchase. Popular pre-landing formats in nutra are promotional articles, pages with promotions and deadlines.
• Finance (loans, investments): A pre-landing page explains complex financial products and services. This helps users better understand the offer and make a decision. In the financial niche, quiz sites are often seen because credit organizations need to collect as much user data as possible.
• Gambling (casinos, betting): In this niche, a pre-landing page is needed to create intrigue and interest. This increases the likelihood of registration and deposit. Pre-landing pages for gambling often resemble mini-games.
• Dating (dating sites): A pre-landing page contains success stories and reviews. This helps users feel more confident and register on the site.
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Types of pre-landing pages: what pages exist and for what purposes

There are as many formats of pre-landing pages as there are verticals in arbitrage. Each of them is better suited for a specific niche. Let’s look at each variation separately:

• Blog: This type of pre-landing page is the most common, as users trust pages designed in this style. It is important that the text on such a pre-landing page is as lively as possible and in the first person, in the format of storytelling.
• Expert opinion: This format is also often used. It is especially relevant in Tier-1 and Tier-2 countries, where people listen to the opinion of a doctor. It is important that the “expert” is of the same nationality as the people from the GEO, and the information should be provided in the form of a small guide, smoothly leading to the promoted product.
• Fake media sites: This method works but is prosecuted by law in most countries. Therefore, it is better not to copy the media that exist in your country but to work with newspapers and sites of other states - this way the likelihood of encountering problems is much lower.
• Interactive sites: When promoting applications, utilities, or gambling, you can try the approach with mini-games on the pages. It is important to promise some kind of bonus for interacting with such a pre-landing page.
• Before/after format: This is ideal for promoting nutra. It is important to show the results of using the product as vividly as possible and assure the user of the naturalness of the components and the absence of side effects.
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When using a pre-landing page is harmful and why

At the beginning, we mentioned that a pre-landing page is mainly used for two purposes: bypassing moderation and warming up the audience. If you are promoting a white product, a pre-landing page is an extra step in the customer’s path and can lead to a decrease in conversion. 

Moreover, it is recommended to exclude the pre-landing page from the funnel if the traffic comes from contextual advertising or any other warm traffic. This is because such an audience already knows what they are looking for and is simply comparing your offer with competitors’ offers— the emotional purchase factor is almost excluded here. Complex and expensive niches (construction, mortgages) are also not suitable for using such pages.

Additional monetization and push notifications: unique features of MyBid

Earning money is the main goal of an arbitrageur. To increase your income, the MyBid team has implemented two interesting features:

• Domonetization: This is when people, after subscribing to push notifications from your site, receive advertising notifications from us. On average, a subscriber to such a mailing list lives for about 3 months and is paid either by CPS or RevShare. The latter model is convenient for us and beneficial for you, as in the long term you can get more than for buying out a subscriber.
• Push notifications: A person subscribes to the mailing list and, if they do not take the targeted action, they receive notifications with your product. They can even be customized based on behavioral factors and contain a unique offer for each user category.
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On average, thanks to push notifications and domonetization, your income can increase by up to 30%. In the case of domonetization, you don’t have to worry about the conversion of the main product at all: it practically does not suffer.

How to create a pre-landing page in 30 minutes: the best services and tools

In modern conditions, getting a pre-landing page is not a problem. There are several ways to do this quickly and without special skills.

DIY

There are many website and page builders that allow you to create a pre-landing page from ready-made or editable blocks. You can often find ready-made templates on them, but it is not recommended to use them, at least without adaptation, as they have probably already been used dozens of times by other arbitrageurs and are burned out. You can also use CMS like WordPress or Bitrix. 

They have more templates and much wider functionality. However, they cannot boast the convenience of a visual editor, and adapting templates for the same WordPress is quite a hassle. Developing a site from scratch using HTML and CSS is a very difficult option. This requires programming skills, a sense of taste, and a lot of experience. 

However, in the case of a pre-landing page, where at most 2-3 blocks are used, creating such a site even with zero skills will not be a problem. The advantages are that your own development usually works faster due to clean code, and it will be easier to modify it in the future. You can also use applications and extensions for copying websites: Cyotek Webcopy, Site Sucker, HTTrack, or WebScaper.

Freelancers

If you don’t have time to create a pre-landing page yourself or parse pages, you can always order it from freelancers. However, you need to consider the following:

• It will be much more expensive.
• You are likely not to be the first in line with the freelancer.
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There is also a risk of encountering an unscrupulous contractor who will either offer you a modified template from Themeforest or even generate a site with a neural network and charge you as if it were a custom development. Therefore, when working with contractors, we recommend being as careful as possible.

Where to get a ready-made pre-landing page: a selection of SPY services

Landing pages and pre-landing pages can be obtained not only with the help of special browser/desktop utilities but also through spy services. You can get a ready-made pre-landing page from a competitor using the following services:

• AdPlexity
• SpyOver
• AdMobiSpy
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You can even download the pre-landing page and use its code on your server.

Common mistakes beginners make when creating a pre-landing page

When creating a pre-landing page, you can make many gross mistakes that will lead to losing conversions instead of increasing them as initially intended:

• Lack of a clear CTA: This is a major mistake. You, as an arbitrageur, understand the purpose of each page in your campaign, but a typical user, especially from Tier-3 countries, may not know what is expected of them.
• Overloading the site with media: Are you targeting countries with slow internet and using a pre-landing page that takes half a minute to load? You are losing traffic. To speed up the pre-landing page as much as possible, use local hosting, cache images, and do not place videos on the pages themselves—only on external video hosting sites.
• Style different from other advertising materials: When people encounter this, they experience dissonance, and trust in such a campaign drops sharply. Try to maintain all elements of the advertising campaign in a consistent style.
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Conclusion

A pre-landing page is a great way to warm up cold traffic. But it should be used wisely:

• Only in suitable niches;
• Optimize loading speed;
• Do not make warm traffic go through additional steps before purchasing.
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We hope our tips will help you make your campaigns even more effective!