Creating elements of arbitration bundles is a real art. Moneymakers cannot spend too much time on a specific part of the bundle, as everything they do is consumable, which will sooner or later:
- Burn out
- Be stolen by competitors
- Be marked and blocked by advertising networks
The most time/money-consuming enterprise is the development of a landing page. You wouldn’t pour traffic onto a page from an affiliate program that has been used 100,500 times before you, would you? Right?
Great! Then here is a guide from MyBid that will help you quickly get the highest quality landing page in 2024. Let’s go!
What are landing pages and what types are there?
A landing page is a one-page website that contains information about a product, reviews, and calls to action. In the offline business world, this format of websites can be compared to brochures and pamphlets.
The goal of all landing pages is the same: to motivate the user to perform a target action, but the approach to solving this problem can be different. Therefore, there are several main types of landing pages. We will tell you about those used in affiliate marketing.
Sales Landing Page
The simplest and most common type of landing page. It acts directly - selling a product or service here and now.
Subscribe Landing Page
This type of landing page is part of sales funnels. The target action of the user on such pages is to leave an email or phone number to send interesting offers to the subscription base in the future. Sometimes even personalized ones.
Catalogs/Showcases
Such landing pages are often found in niches where complexes for treating everything at once are sold. For example, in the weight loss niche, some arbitrageurs add related products to the catalog: a mix of a fat burner and a hypertension drug gives a higher ROI than if they were sold separately.
Multilanding Page
The king of landing pages. But it is used very rarely. The feature: it shows personalized offers to visitors based on audience segmentation. It is quite difficult to make it yourself without skills.
Interactive Landing Pages
The best representative of this type of landing page is the quiz landing page. Quizzes are always a good way to warm up the audience, filter out low-quality traffic, and learn additional information about the client’s needs.
Rules for Creating a Good Landing Page
Developing a landing page in 2024 is not about programming and design skills, but about marketing tricks that will make the user take the desired action. Here are 5 tips to help you create a converting landing page for traffic arbitrage:
- Study the product and work on the USP - the visitor should learn about the main advantage of the product as soon as possible;
- Consider GEO features - the page should have familiar local images, their language, and most importantly, you need to consider the internet speed in the region and select media content accordingly (in countries with slow internet, an abundance of videos will greatly reduce conversion);
- Social proof - it works equally well for all GEOs, but especially for Tier-1. People prefer to buy products that have already been purchased and tested by others. The unknown is frightening;
- Mobile-first approach - most users access the internet from mobile devices, so the landing page should be adapted for mobile format;
- Only local hosting - you definitely shouldn’t save on this. Renting good local hosting can significantly reduce page load time and retain clicks in the tracker.
And most importantly, study user behavior on the page using analytics tools. This way you will identify the weak points of the landing page and be able to fix them to increase conversion.
How to Create a Converting Form for a Landing Page
A good form with a proper lead-in is 50% of the landing page’s success. To make the user take the desired action, it’s not enough to create a beautiful lead form, you need to consider a few more things:
- Your lead form should not contain many fields to fill out - you only need to get the user’s email and name. Even better, if instead of an email, you get a Telegram account;
- Highlight the form visually - people often scroll through the entire site in a few seconds, and if there’s nothing to catch their eye, you won’t get a lead;
- Give something to the client in exchange for contact information - these can be bonuses, useful materials, or access to samples of your products;
- Get rid of irritants - no pop-ups on the screen with the form, no errors, and no automatic clearings. What is entered is entered. Work with what you have;
- Filling out the lead form should be as convenient as possible from a mobile phone. Check the font sizes and clickability of elements before launching traffic.
The user will take the desired action and fill out the lead form only if it is as comfortable as possible and does not take much time.
How Landing Pages Differ from Pre-Landing Pages and Online Stores
Beginners in arbitrage often do not understand the difference between a pre-landing page and a landing page.
Explanation: a pre-landing page is used in traffic arbitrage for 3 specific purposes - filtering out low-quality traffic, passing moderation, and warming up the audience. Simply put, a pre-landing page is an appetizer before the main course.
Sometimes landing pages are confused with online stores. They differ in that shops promote many products at once, while landing pages promote one, very rarely a few.
How to Adapt a Landing Page in Affiliate Marketing Quickly and for Free
Adapting a landing page in traffic arbitrage is a real headache, where you need to consider a lot of variables. But if you plan to scale, there’s no way around it.
First, you need to understand the specific goal of adapting the landing page.
If the goal is marketing and you decide to try a new audience or GEO, then:
- Change the color scheme depending on whether you are targeting women or men;
- Update the unique selling proposition (USP) — different people are interested in different benefits of your product;
- Use images familiar to your audience — if targeting young women, it’s better to use photos of people of the corresponding age; if targeting men 50+, the media content of the site should be different. This also applies to ethnic backgrounds — using images of people with European appearances for an Asian GEO would be a mistake.
To speed up the translation of texts, adaptation of images, etc., use AI services:
- DeepL — for text translation. You can double-check for errors using Chat GPT;
- Stable Diffusion — for generating media content for landing pages. It’s most convenient to use the offline version as it is free and confidential.
If it’s about technical adaptation of the landing page for mobile format, follow this checklist:
- Speed up page loading — compress heavy images, remove videos;
- Optimize CDN to make content load even faster;
- Don’t forget about proper caching of media content;
- The landing page should scroll only vertically, no side content. Double columns are now single, and large buttons are medium-sized;
- Add a click-to-scroll function to make it convenient for users to navigate the page;
- Simplify the collection of contact data;
- No large texts — only meaningful and catchy phrases;
- Simplify contact with the manager. One click to connect, no extra steps.
If you don’t have web design skills, it’s better to use ready-made templates and customize them in builders like Elementor. However, they have a major drawback: they usually weigh a lot, and speeding up such a site will again require specific knowledge from you.
Can You Steal Competitors’ Landing Pages?
Everything that is poorly guarded can be taken. Especially if it brings significant income to the competitor. We do not endorse mindless copying of other arbitrageurs’ approaches, but there is demand for it — so here’s how:
- Web2Zip — downloads the site code and provides it in an archive;
- CopySite — a paid resource that allows you to copy a site with extensive functionality;
- WebscapBook — with this browser extension, you can download the pages of the website you need;
- Cyotek Webcopy — copies the site code without JavaScript. Suitable for content parsing;
- Spy services — many spy services offer complete copying of bundles, including landing pages. For example, SpyOver.
User does not perform targeted actions: reasons for low landing page conversion
A landing page is like the final lap in a buyer’s race. If the customer drops out here, everything was in vain. If your landing page has a low conversion rate, try checking and fixing the following aspects of your site:
- Slow website loading: For many people, waiting 5 seconds for a page to load is a problem. You need to reduce the loading time of your site, or you will lose a lot of customers.
- Blurry targeting: If you aim at everyone, you will hit no one. You need to consider the interests, income level, financial situation, and professional skills of your target audience to create an engaging landing page.
- Unclear product presentation: Often, the user does not understand what is being explained. Do not wrap the benefits in fancy words; speak directly, briefly, and clearly—people will appreciate it.
- Mismatch between the rest of the funnel and the landing page: Users get scared when they land on a page that looks very different from the rest of the funnel. It immediately feels like a fake site that will steal their card information. This also includes discrepancies between the conditions in the ad creative and on the landing page.
- Lack of pricing: Do not complicate the user journey.
- Non-clickable elements: Many elements are traditionally “clicked” and lead somewhere; users are already trained for this. So do not break their habits.
Conclusion
Creating a good landing page for traffic arbitration is a challenging task. The most important things to consider are:
- Adaptation for mobile devices;
- Absence of false promises;
- Servers hosting the landing page should be located in the target country;
- The lead form should be as convenient as possible, stand out from the rest of the content on the site, and not require unnecessary actions from the user;
- The content of the landing page must match the characteristics of the GEO being targeted, including ethnic and cultural specifics.
We hope the tips from our guide will boost your conversions and help you earn even more.
And if you want access to juicy products, 180+ GEOs, and professional manager support, become a MyBid partner right now—there’s no better time to start something new.
