Facebook is becoming more popular every year: today, it has more users than any other social network. With an audience of 3 billion users and a convenient advertising platform, Facebook is one of the best traffic sources. Arbitrageurs know this and actively use it to drive traffic to various offers and verticals.
The only problem with Facebook as a traffic source is its strict moderation and constant account blocks. New advertising accounts do not have high trust and receive low spending limits. Additionally, the classic Facebook ad manager supports only one account. Even “mother” accounts are expendable and can be easily lost.
To combat this, gain access to a Facebook agency account. Here, we explain the advantages of agency accounts, why they are suitable only for those working with white-hat verticals, and how arbitrageurs can gain access to them.
What is a Facebook Agency Account?
An agency account is an advertising account available to large businesses or advertising agencies. These accounts imply direct cooperation with Facebook as a partner, supported by documentation. Due to this documentation, agency accounts have very high trust: they are rarely blocked, even if they use creatives that Facebook would otherwise not approve.
Since these accounts belong only to businesses, their registration confirms that the user is a business representative. These accounts have increased trust, unlimited spending, and accessible account recovery.
Only arbitrageurs working with white-hat niches can access agency accounts. Most agencies prohibit driving traffic to gray verticals like gambling or dating because Facebook fights against these verticals and blocks accounts for rule violations.
Pros and Cons of Agency Accounts
For arbitrageurs, agency accounts have undeniable advantages:
- Unlimited spending;
- High trust from the social network;
- Priority support;
- Quick account recovery;
- High approval rate for ad campaigns;
- Ability to drive traffic to any geo;
- Management of multiple accounts from one dashboard, allowing unlimited ad campaigns;
- Fast moderation — creatives are reviewed and approved within 15-20 minutes;
- Agency accounts have a credit line that can be topped up monthly or quarterly, enabling arbitrageurs to drive as much traffic as they want without spending limits.
However, there are also some drawbacks:
- Difficulty in obtaining such an account independently;
- Restrictions from the agency;
- Inability to drive traffic to gray and black offers.
For arbitrageurs working in white-hat verticals, the advantages outweigh all the drawbacks. Affiliates value these accounts for the ability to run numerous ad campaigns without fear of being blocked, making it much easier to drive traffic profitably. However, gaining access to such an account is not easy. Let’s look at how it’s done.
How to Get Access to a Facebook Agency Account
There are four different ways to get access to a Facebook agency account:
- Apply for a partnership with Facebook through Meta Business Partners;
- Request access from an affiliate network;
- Buy an account on forums or in FB account stores;
- Rent an account from agencies or services that offer such rentals.
Applying Independently
To register your own agency account, you need to apply for an official partnership with Facebook. Facebook considers companies as partners if they:
- Have spent at least $5,000 on advertising in the last 180 days;
- Have a central office in supported geos like the USA, UK, and New Zealand;
- Have at least ten pages linked to the business manager account.
Accounts that meet these requirements can apply to the Meta Business Partners program.
These requirements are almost impossible for solo or small arbitrage teams to meet. However, no one but the social network itself can impose restrictions on such an account, and the arbitrageur does not have to pay anyone a commission for access.
Requesting from an Affiliate Network
Sometimes, affiliate networks provide arbitrageurs with access to their own Facebook accounts. However, according to the network, only the best arbitrageurs can count on this: those whom the network fully trusts and has worked with for a long time. The network can provide such affiliates with access to the account on Facebook itself or access to the Bigo Ads network, an advertising platform that cooperates with Facebook and allows launching campaigns without direct access to Facebook Ads.
There are several drawbacks to this method:
- Traffic must be driven only through the network that provided access to the account;
- Strict moderation can block the account for the slightest violation without explanation;
- The network includes template pre-landing pages and allows only their use.
This method is suitable for experienced affiliates who have worked in white-hat verticals for a long time and want to significantly increase their income and traffic volumes. Beginners or affiliates from gray niches should not count on the network’s help.
Additionally, not all networks have agency accounts that they are willing to share access to. Affiliates should check with support or their personal manager to see if the network has such accounts.
Buying on Forums or in Stores
Agency accounts can be bought in particular stores or on arbitrage forums. Sometimes, ads for buying and selling such accounts are posted there. However, arbitrageurs must remain vigilant: it’s easy to encounter fraud on forums, and only stores with the best reputation should be chosen. A personal agency account always sells at high prices — from $1,000 and up.
Finding such an account in account stores is not easy. It is simpler to go to large arbitrage forums and post about wanting to buy such an account. The affiliate must weed out apparent scams when the first offers come in. It is essential to request screenshots showing the accounts linked to the dashboard, the daily advertising budget, and the list of ad campaigns. It is also necessary to inquire about the reason for the sale. Of course, these actions do not provide 100% protection against fraud, but they significantly reduce the risk of encountering scammers.
Renting Access
Renting is the simplest way for affiliates to access agency accounts on Facebook. You need to find agencies willing to share access to their accounts in exchange for a certain fee. Typically, the cost ranges from 5% to 10% of each ad account top-up, but each agency has different access conditions.
This method also has its features and limitations, like the others. The advantages include:
- If the account gets blocked, the affiliate will be given a new one or helped to unblock the account.
- Some agencies assist novice arbitrageurs in setting up and running ad campaigns so they can start generating profits right away.
However, there are also disadvantages:
- Few agencies are willing to share accounts with arbitrageurs without reputation and trust. Most agencies offering favorable rental conditions and assistance provide access only to experienced affiliates working with white verticals.
- Agencies restrict arbitrageurs in the available verticals and do not allow them to run gray offers. Therefore, this method becomes unavailable to affiliates with gambling, dating, or adult offers.
When choosing an agency, you should first pay attention to reviews and its reputation in the arbitrage community. It’s easy to encounter scams or agencies that do not assist affiliates with issues like account blocking.
Agencies for Renting Facebook Agency Accounts
Here are some popular services for renting Facebook agency accounts. All of them have a good reputation and are trusted by arbitrageurs.
AdSkill
AdSkill offers both Facebook agency account rentals and access to Bigo Ads. The accounts are free but must be topped up to a specific limit. Each advertiser is offered individual conditions based on their needs. The agency prohibits running gray verticals: each creative is moderated by the agency’s administrators, who decide whether to launch the ad campaign with that creative and offer or not.
4x4 Agency
4x4 Agency offers Facebook agency account rentals and access to 20 other traffic sources. Additionally, it helps arbitrageurs at all stages of the ad campaign and protects accounts: if the rented account is blocked, the agency will either try to unblock it or provide a new one. The cost of account access is $20, plus an agency fee: the agency charges 5-8% for each ad account top-up.
Trust RDP
Trust RDP provides both trusted RDP accounts and access to agency accounts with a credit line. The main feature of the agency is the absence of pre-moderation. An arbitrageur can run any offer and any vertical with any creative. Additionally, the agency replaces accounts for free in case of any issues and allows running ads in any geo supported by Facebook. To access an account, you must deposit $1,000 and contact the agency. Initially, the agency will help the arbitrageur with everything and explain every detail of working with agency accounts.
FBM Agency
FBM Agency focuses on Facebook agency accounts. It provides access to accounts with a credit line. All rental accounts are high-quality, warmed-up, and trusted personal accounts. The agency allows running ads in any vertical with any creatives, although it helps to clean up creatives to protect the arbitrageur’s account from blocking. If the account is still banned, the agency will provide a new one. To get an account, the arbitrageur must deposit $500 or more.
Summary
Agency accounts provide the opportunity to direct traffic to both grey and white verticals: arbitrageurs use them to increase traffic volumes significantly. However, it's essential to remember that even when working with agency accounts, there is a risk of getting blocked and losing access to your account altogether. Facebook is an unstable traffic source. Arbitrageurs should have a backup plan so that they don't lose all their income if issues arise with FB. For this purpose, advertising networks are ideal. The fully-managed network MyBid offers high traffic volumes across most geographies worldwide, quality and clean traffic, and built-in anti-fraud measures. We provide all affiliates with access to personal managers who can assist in resolving any issues during the launch and scaling of advertising campaigns.
