Traffic arbitrage verticals are a constant topic that is rarely discussed.
But beginners know little about what verticals are, why they exist, and which ones to try or avoid.
Today, we will tell you everything we know about traffic arbitrage verticals and help you choose the best ones for the end of 2024 and the upcoming 2025.
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What are Traffic Arbitrage Verticals and Why Do They Exist?
They are literally categories that help advertisers and publishers navigate what they are promoting.
They are needed to standardize the niche so that people don't get confused with the many offers and can choose a specific direction, becoming experts in it with the right set of skills and approaches.
Each vertical has sub-verticals, allowing for more precise work. For example, Nutra is a vertical of health and beauty products, and a sub-vertical within it is anti-parasite products.
And so it goes everywhere.
Main Verticals
To understand how affiliate marketing works and what can be promoted, we will list the main verticals.
Gambling and iGaming
Always well-known. This is a gray vertical that covers all gambling activities, whether it's a classic casino or the latest crash games.
In affiliate marketing, gambling and iGaming are synonymous. Marketers pour traffic on online offers with tracking links and get paid for deposits via CPA or a percentage of the lost amount via RevShare.
Main traffic sources here include PWA, ASO, contextual advertising, and SEO. Some skilled people manage to run ads on social networks, although no mainstream platform allows gambling ads.
In Tier 2 and Tier 3 countries, motivated traffic performs well. People from poor regions see this niche as a way to make quick money, so emotional creatives and success stories should be used.
Betting
Betting is similar to gambling but focuses on sports. Modern betting covers many sports (and not only sports) disciplines. Services often launch predictions for events (like the recent US presidential election) and those who give the most accurate forecast get a positive coefficient on their bet.
Betting is also a gray vertical and is quite difficult to promote. Traffic sources include adult sites, contextual advertising, newsletters, PWA, ASO, and SEO.
Nutra
Nutra can be white or gray. White hat Nutra includes all legal and approved products: vitamins and dietary supplements, sports nutrition, skin, and hair care products. Gray Nutra includes weight loss products, anti-diabetic and other pharmaceutical analogs with dubious composition.
This vertical works well with any traffic sources. The best approach is native advertising or mimicking experts (landing pages with a doctor/cosmetologist opinion). They perform well in both Tier 2 and Tier 1 countries.
In Tier 3 countries, people are less concerned about their appearance and body shape, and products solving local problems, like fungi and parasites, work well.
Finance
The finance vertical is mostly white, but there are also gray offers. Mainly, it covers loans and personal finance products from banks, microloans, account opening, franchising, insurance, options, and investments. Payment models include CPA, CPS, or RevShare.
Social networks allow some offers, especially from well-known banks, so ads can be run through them. The unique thing about this vertical is that each advertiser meticulously checks the campaign, as improper promotion can harm their reputation. So, one must work carefully.
Software
Promotion of various services (mainly antivirus and VPN). Any traffic sources work. Ads for such offers easily pass moderation on almost all sources. Payment is either by CPS or CPA.
E-commerce
E-commerce is one of the largest verticals. It includes everything: smartphones, repair tools, fishing gear, children's toys, household items, and much more. But not all product offers pass the moderation of search engines and social networks. For example, ads for replicas can get you banned easily. The e-commerce vertical also often includes furniture, accessories, and various trinkets.
Which Verticals are Suitable for Beginners?
When choosing a vertical in arbitrage, you need to consider several factors:
- Your budget for advertising
- Your familiarity with and knowledge of the niche
- The level of competition
- Your interest (positive feedback) when working with the niche
We hope this brief overview of the main verticals in traffic arbitrage was helpful. Become a MyBid partner right now and promote any offers more effectively with us!
