In 2025, traffic arbitrage through VKontakte (VK) remains one of the most popular ways to earn money online.
Why? Because it’s simple, accessible, and profitable. VK offers powerful tools for attracting audiences, and a large portion of its users are ready to make purchases.
VK is more than just a social network. It’s a massive platform with 99.8 million active users from CIS countries every month.
Among them are people who are ready to buy. 40% of the audience is aged 25–34, and nearly 17 million users can afford almost any purchase.
In this article, we’ll break down how to start earning through traffic arbitrage on VK in 2025. Today, you’ll learn:
1. Which traffic generation methods work best.
2. How to set up targeted ads without overspending.
3. Which tools can help automate the process.
Let’s dive in!
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Who Uses VKontakte? A Snapshot of the Audience
Source: Onlypult
VK is the leading social network in Russia and the fifth most popular platform in the Runet. Two years ago, its audience grew by 13%, reaching 76 million monthly users. For comparison, Yandex, the top platform, has 99.78 million users.
Most VK users are aged 25–44, and 62% of them are women. The majority of the audience is concentrated in large cities like Moscow, St. Petersburg, and Yekaterinburg. On average, users spend 4.5 hours a day on the platform, actively engaging with content.
In 2024, the main trend is short vertical videos. 73% of users watch them for relaxation, while 64% find useful information in communities. This makes VK a convenient platform for promoting goods and services.
Verticals You Can Promote on VK
Source: PressAff
In the past, VK was mainly used for promoting forex and e-commerce. Now, the focus has shifted to e-commerce and nutra (health supplements). Dating is not prohibited on VK, so you can attract traffic through dating communities or spam. However, adult content is strictly moderated, so cloaking is often necessary. Other popular verticals include financial offers, gambling, betting, gaming offers, and sweepstakes & surveys. You can also find ads for info products.
While VK’s audience is mostly young, making it suitable for almost any vertical, there are restrictions. Adult content, gray nutra offers, gambling, and betting are prohibited. Bypassing these restrictions is difficult, especially with targeted ads, as VK’s moderators are real people who strictly enforce the rules. Therefore, it’s better to promote white offers like e-commerce, nutra, and info products through ads.
How to Get Traffic on VK: Key Methods
Source: SUPA
Targeted Advertising
Targeted ads on VK are a powerful tool for attracting traffic. The main advantage is the ability to show your ads only to users who match your criteria: age, gender, interests, location, and even behavior. For example, if you’re promoting products for young moms, your ads will be shown to women aged 25–35 who are interested in baby products or are members of related communities.
How it works:
You create an ad, select your target audience, set a budget, and VK shows your ad only to those who fit your parameters.
Pros:
1. High targeting accuracy.
2. Ability to test different audiences and creatives.
3. Quick launch and scalability.
Cons:
1. Cost per click can be high, especially in competitive niches.
2. Strict moderation, especially for "gray" offers.
Tip: Start with small budgets, test different audiences and creatives, and use retargeting to re-engage users who showed interest.
Advertising in Communities
Another effective way to attract traffic is by placing posts in popular communities that match your target audience.
How to find the right communities:
1. Use VK’s search by keywords.
2. Check the group’s activity: likes, comments, reposts.
3. Ensure the group’s audience aligns with your target demographic.
Cost and effectiveness:
1. Price depends on the group’s size and activity.
2. Effectiveness increases if the post feels organic and engages subscribers.
Tip: Negotiate directly with admins. Sometimes you can get a discount or arrange a barter deal.
Free Methods: Spam and Automation
If your budget is limited, you can use free methods to attract traffic. These require more time and effort but can be effective.
Mass liking, mass following, commenting:
1. Mass liking: Like posts from your target audience.
2. Mass following: Follow users who might be interested in your offer.
3. Commenting: Leave comments under posts in relevant groups.
Common Mistakes in VK Traffic Arbitrage
Source: Wealth Gang
1. Not analyzing the target audience
One of the most common mistakes is launching ads without understanding your audience. If you don’t know who your customers are, their interests, or behavior, you risk wasting your budget. Use VK’s data: age, gender, location, and interests to fine-tune your targeting.
2. Ignoring mobile traffic
Over 80% of VK users access the platform via mobile. If your landing page or offer isn’t mobile-friendly, you’ll lose a significant portion of traffic. Check how your page looks on smartphones: loading speed, readability, and ease of navigation.
3. Skipping creative testing
Launching a single ad version without testing is a gamble. Even small changes in text or visuals can significantly boost CTR. Run A/B tests: try different headlines, images, and calls to action to find the best-performing option.
4. Neglecting retargeting
Retargeting lets you re-engage users who showed interest but didn’t convert. For example, if someone viewed your product but didn’t buy, you can show them a reminder or a special offer. This increases conversion rates and lowers acquisition costs.
5. Poor budget management
Allocating your budget without prioritizing is a common beginner mistake. Start small, test different approaches, and scale what works. This way, you’ll avoid overspending and improve campaign efficiency.
How Much Can You Earn from VK Traffic Arbitrage in 2025?
Source: Media Nation
VK remains one of the most accessible traffic sources for beginners in arbitrage. The platform offers numerous tools for audience engagement, and low competition in niches like short videos makes it particularly attractive.
With proper setup and active campaigns, you can earn $600–700 per month.
The amount depends on your experience, chosen vertical, and budget. For example, targeted ads require investment but deliver quick results, while free methods like spam save money but take more time.
The key is to test different approaches, analyze results, and scale what works. VK is not just a starting point for beginners but also a platform for growth.
Why VK is Great for Western Arbitrageurs
For arbitrageurs from Western countries, VK is an excellent way to tap into the Russian-speaking audience, which is not only large but also highly engaged and financially capable. With over 99 million active users, many of whom are ready to spend, VK offers a unique opportunity to promote products and services to a market that is often underserved by Western advertisers. By leveraging VK’s targeting tools and understanding the local audience, you can unlock a new revenue stream.
Conclusion
Traffic arbitrage on VKontakte in 2025 remains a promising avenue. The platform offers a vast audience, powerful targeting tools, and multiple ways to attract traffic. If you’re a beginner, VK is a great starting point due to its accessibility and simplicity.
To succeed, remember to:
1. Analyze your audience. Understand who your customers are and what they want.
2. Test different approaches. Experiment with creatives, formats, and channels.
3. Optimize for mobile. Most users access VK via smartphones.
4. Use retargeting. Re-engage users who showed interest.
5. Manage your budget wisely. Start small, test, and scale successful campaigns.
VK is not just a way to earn money but also a chance to develop your skills in arbitrage. Start small, learn from mistakes, and don’t be afraid to try new things. Good luck with your campaigns!
