Advertisers and webmasters constantly experiment with GEOs, looking for the best fit for their offers.
Today we are talking about India, the country with the largest population, offering many interesting opportunities for webmasters.
We have examined the main indicators of India to help our partners understand which offers to promote and what approaches to use.
Additionally, our team has provided practical tips in this article to help avoid issues when launching campaigns.
Let's dive in!
General Information about India GEO
India is an interesting and promising market for affiliate marketing. The country has over 1.4 billion people, and its economy is growing rapidly, creating favorable conditions for investment and business development. India's cultural diversity allows effective work with different consumer groups through advertising campaigns.
- Geography: Area - 3,287,263 km². The climate varies from tropical in the south to alpine in the north. Winter temperatures range from positive in southern states to negative in northern mountainous areas.
- Borders: Borders Pakistan to the west, China and Nepal to the northeast, Bhutan and Bangladesh to the east, and Myanmar to the southeast. It has access to the Indian Ocean.
- Major Cities: Capital - New Delhi, other major cities include Mumbai, Chennai, Kolkata, Hyderabad.
- Population: Approximately 1.4 billion people. India is the second most populous country in the world.
- Average Age: 28.4 years as of 2022.
- Average Income: Approximately ₹15,000 (Indian Rupees) per month, roughly equivalent to 200 USD.
- Religion: Over 79% of the population practices Hinduism. The remaining 21% are Muslims, Christians, Sikhs, Buddhists, and other religious groups.
- Language: Official languages are Hindi and English, but there are many regional languages such as Bengali, Telugu, Marathi, and others.
- Currency: Indian Rupee. The exchange rate at the time of writing is 1 Rupee ≈ 0.012 USD.
- Internet: Average internet speed is about 12 Mbps. Internet penetration is around 50%, with 70% being mobile traffic.
- Popular Websites: Google, YouTube, Facebook, WhatsApp, and local platforms.
Sensitive Topics in India
There are topics in Indian society considered delicate and may cause negative reactions: caste system, religious conflicts, criticism of the government, women's rights, gender equality, sexual violence, alcohol and drug use, family issues, and economic inequality. It's important to consider these nuances when interacting with the Indian audience to avoid misunderstandings and conflicts.
Economy and Population Income in India GEO
Here’s the current state of India's economy. Why do you need this information? To understand where and how to direct your traffic:
- Level of Economic Development: India is one of the largest economies in the world, ranking fifth in nominal GDP. The country's economy is growing rapidly, with a GDP growth rate of 6.8% in 2022.
- Main Economic Sectors: Leading sectors include agriculture, industry, and services. Agriculture accounts for 18.8% of GDP, industry - 28.2%, and services - 53%.
- Average Income: The average salary in India is about 223 USD per month. GDP per capita in 2023 was 2239 USD.
- Labor Market and Employment: The unemployment rate in India is about 8%. More than half of the population is employed in agriculture, which contributes less than 20% of the country's GDP.
From these data, we should note the following:
- The population in India is poor
- Low literacy rate
- High unemployment rate
This means:
- Aggressive advertising approaches will work
- Gambling and betting can be promoted as a way to earn money
- Focus on quantity
Mentality and Consumer Behavior in India
Indians value family ties, traditions, and religion. These values are often reflected in advertising campaigns that emphasize the importance of family and cultural traditions. Indian consumers tend to buy brands associated with quality and reliability. They also value personal recommendations and reviews from other consumers. Culture plays a significant role in consumer decisions in India. Religious holidays and festivals often become important moments for advertising as they boost consumption and purchases.
What to Consider When Creating Creatives for India GEO
When creating creatives for India, consider the following:
- This is a Tier-3 country, and people are very poor. Approaches that work in Tier-2 and Tier-1 should be dismissed.
- Avoid using video creatives outside major cities. The average internet speed in this country does not exceed 20 Mbps. A landing page with a video will load too slowly, and the person will likely leave the page without performing the target action.
- Expensive offers should be ruled out. Promote offers that won’t immediately strain the average Indian's wallet.
- Host your site only on local hosting to ensure faster load times. Don’t use high-quality images on the site. Optimize speed to the maximum.
- Focus on the emotional component of advertising: loud promises are especially relevant in India.
- Using local landmarks and familiar images is always a winning strategy in any GEO.
In Conclusion: What to Promote in India, Current List
- Gambling market in India is quite large. It’s worth $2.7 billion. It makes sense to try your luck there. Success stories and experiences of "celebrities" will be well-received.
- Nutra. Medical. Anti-parasitic and anti-fungal products. Additionally, potency drugs are well-received.
- Adult. The internet segment in the West has legends about the lustfulness of Indian men. Many traffickers take advantage of this. Adult apps perform excellently.
- Dating. The population is huge and very open to dating. It’s worth a try.
India is the most populous country in the world and an incredibly promising market for advertising campaigns. Learn how to effectively attract the Indian audience with MyBid. Contact our manager, and let's start working today!
