Today, the MyBid team is here to talk about an essential tool in traffic arbitrage and affiliate marketing: interstitial ads. This full-screen ad format has already gained popularity due to its effectiveness and ability to capture users' attention.
In this article, we’ll break down what interstitial ads are, how they work, where they can be used, and share some ideas and examples for successful implementation. You’ll learn about the latest trends, get useful tips, and explore the pros and cons of this ad format. Let’s dive in!
What Are Interstitial Ads?
Source: App Flyers
Interstitial Ads, or full-screen ads, are a type of ad format that takes up the entire screen of a device, whether in an app or a browser. They appear during transition moments, such as after completing a level in a game or when opening a new article. This approach allows advertisers to grab maximum attention since the ad can’t be missed.
The Specifics of This Ad Format
This type of ad can come in various forms: text, images, videos, or even interactive mini-games where users can try something before downloading. It helps avoid situations where users simply ignore banners and often leads to higher click-through rates. For app developers, it’s a convenient way to monetize, and for advertisers, it’s a chance to capture the audience’s attention.
Where Can Interstitial Ads Be Used?
Source: Power Adspy
In this section, we’ll explore where interstitial ads can be applied.
Placement Platforms
Interstitial ads are full-screen ads that appear during transition moments, such as between game levels or when flipping through articles in news apps. They temporarily cover the entire screen, grabbing the user’s attention. These formats are often used in mobile apps, games, and media platforms to ensure the ad is highly visible without disrupting the main experience.
Niches and Businesses
Interstitial ads are used across various industries to help businesses attract customer attention at key moments. For example, in online stores, these ads appear between app sections, showcasing new products or special offers. In mobile games, ads pop up between levels, offering players bonuses for watching or introducing them to other projects by the developers.
Social media platforms also actively use this format: ad blocks or videos can appear while scrolling through feeds or watching stories. In the travel industry, interstitial ads promote discounts on hotels, flights, or tours, while in the automotive sector, they highlight new car models or useful services for drivers. The key is to show these ads at the right moments to spark interest rather than annoyance.
Ideas and Examples for Using Interstitial Ads
The word “Interstitial” might sound complicated and even a bit intimidating, but in reality, we encounter this type of ad almost every day. These are the full-screen ads that pop up at unexpected moments—like when you’re moving to a new level in a game or scrolling through your news feed. Sounds familiar, right?
Source: Traff.Ink
Source: Artox Media Digital
Pros and Cons of Interstitial Ads
Pros:
1. High Visibility. The full-screen format makes ads bright and memorable, making them hard to miss.
2. Strong Engagement. Users only see the ad, which increases the chances of interaction.
3. Interactive Elements. You can add buttons or other features so users can take immediate action, like learning more or visiting a website.
4. Affordable Cost. Often cheaper than other formats while delivering solid results.
5. High Conversion Rates. Since the ad can’t be skipped, click-through rates are usually higher than with banners.
Cons:
1. User Irritation. Sudden ad appearances can cause frustration, especially if they interrupt content.
2. Slow Loading. Due to the large volume of graphics, pages or apps may load more slowly.
3. Limited Targeting. These ads are shown to everyone, reducing their precision.
4. Risk of “Banner Blindness.” Overuse can lead users to ignore the ads altogether.
5. Impact on User Experience. Frequent ads can worsen the impression of an app or website, especially if they appear at the wrong times.
Conclusion
Interstitial ads are a powerful tool for capturing user attention at key moments. They’re ideal for mobile apps, games, social media, and many other areas where it’s important to deliver a message as visibly as possible. However, like any format, they require a thoughtful approach: it’s crucial not to overwhelm users and to show ads at the right times to avoid disrupting their experience.
If you’re interested in using interstitial ads to grow your business, reach out to our manager. We’ll help you connect to our ad network, set up your campaign, and achieve the best results. Don’t miss the chance to attract new customers—get started today!
