Nowadays, people receive a lot of information daily through news feeds, social media, and video hosting. Push notifications help grab attention and keep users interested.
But to make them work well, you need to use them correctly. In this article, we'll explain how to use push notifications so they help your business and don't annoy people.
Additionally, we have prepared a selection of cases from our partners who managed to achieve significant ROI growth by adding push notification code to their landing pages and sites.
Join MyBid and start delivering push notifications that always hit the mark. For support, reach out to @MyBidSupport on Telegram.
What Are Push Notifications and Their Advantages
Push notifications are a powerful advertising tool that can "break through" banner blindness. Often, they are indistinguishable from system app notifications and attract maximum user attention.
How They Look
This is not the only reason many arbitrage traders choose push notifications. They have other advantages too:
- These notifications can be customized for specific users, considering their behavior and preferences. Personalization can also be set up based on how the user interacted with your site—especially unfinished actions (adding a product to the cart and not paying, not adding a product, etc.).
- Push notifications significantly increase conversion rates and encourage users to make purchases.
- Push notifications are simply more cost-effective than traditional SMS and email campaigns, with much higher efficiency.
- Useful and personalized push notifications increase user loyalty and build trust in the brand.
Main Types of Push Notifications
There are no strict formats for push notifications, but we can highlight some subtypes:
- Transactional notifications: These are related to user actions. For example, it could be an order confirmation, password change, or delivery notification.
- Promotional notifications: Informing subscribers about promotions, discounts, or special offers. This method is great for boosting sales.
- Informational notifications: Allow you to send users information about updates and other significant events, keeping them interested in your app or site.
- Reminders: If a client hasn't completed an action, you can remind them, or notify them about promotions and special offers.
- Re-engagement notifications: Used to regain user interest in an offer or site after a long absence.
How to Create Effective Push Notifications
To create an effective advertising campaign using push notifications, follow these rules:
- Get to the point: Immediately tell the user what you want from them.
- Include the offer in the headline.
- Don't spam with push notifications.
- No more than 6 emojis in the headline and description.
- Remember audience segmentation.
- Research shows that more than half of users are ready to click on an ad related to their previous actions.
- No more than 150 characters in the description.
- Avoid complex phrasing—people simply don't read it.
- No more than 50 characters in the headline.
Additional Tips
- Use Calls to Action (CTA): Clear and short CTAs can significantly increase user engagement. Make sure the CTAs are noticeable and easy to find in the notification.
- Consider timing: Send notifications when your audience is most active, not just during work hours.
- Create a sense of urgency: Use phrases that encourage immediate action, like "only today," "urgent," or "limited offer."
- Analyze and optimize: Continuously analyze the results of your notifications and make data-driven changes to improve effectiveness.
- Consider context: Ensure the notification fits the context the user is in, such as their location or recent actions.
Yes, these tips can help improve the effectiveness of push notifications. However, it's important to remember that the offer itself must be interesting and relevant. Even the best-crafted notification won't deliver the desired result if the offer doesn't engage your audience. Make sure your offer meets the needs and expectations of users to maximize their engagement and response.
Audience Segmentation and Personalization
When it comes to push notifications, audience segmentation and personalization play a key role. More precise targeting allows for a higher click-through and conversion rate on the ad. Therefore, before creating a push notification campaign, it's important to know the following about your audience:
- Demographic data
- Behavioral traits
- Interests and preferences
After segmenting your audience based on these criteria, you can create targeted ad creatives. For example:
- Remind customers who visited a product page but didn't complete the purchase.
- Send information about collections and discounts based on interests.
- Notify users about new arrivals.
- Make individual birthday offers.
- Boost your loyalty program and other bonuses.
Mistakes to Avoid
Push notifications don't tolerate mistakes. Here are some of the most common ones to avoid:
- Excessive notifications: While push notifications can break through banner blindness, excessive intrusiveness can lead to users unsubscribing or even deleting the app.
- Lack of personalization: General and irrelevant push notifications won't perform well. You need to know as much as possible about your client to tailor your ads better.
- Overuse of emojis: Excessive emojis make push notifications unreadable. A few can help set the tone, but too many make the text unreadable.
How Push Notifications Work with MyBid
Our partners have access to InPage Push—where users don't need to subscribe, and the notification is shown directly on the site, and classic push notifications, where a subscription is required.
Additionally, we implemented a couple of features based on push notifications that became our Unique Selling Points:
- Demonetization: We extract the most out of push notification subscribers by offering other advertisers' offers. This usually doesn't affect conversion, but boosts ROI by up to 30%.
- Re-pushing: This method increases the conversion of the main offer among subscribers who, for some reason, did not complete the target action. ROI here also increases by an average of up to 30%.
Examples of Successful Push Notification Campaigns
On our blog, we often publish successful campaigns from our arbitrage traders (with their permission, of course). Here are the three latest cases we want to share:
- $250 per day from push monetization: An arbitrage trader earns $270 per day on MyBid using a push notification collector for traffic monetization. He attracted 49,900 subscribers from 65 regions. Now he plans to increase traffic volumes and earnings.
- $2,627 in 30 days from push monetization: One of our arbitrage traders switched from other platforms to MyBid's push monetization, increasing his ROI by 20-40%. In 30 days, he earned $2,627.
- +25% ROI from push monetization: The team increased the ROI of ad campaigns by 25% on expensive Swedish traffic solely through push monetization. They conducted a split test of 4 push notification collectors. We won't disclose the competitors' names, but you know these networks with push notifications and red logos.
Conclusion
Using push notifications correctly in affiliate marketing opens up endless possibilities for engaging with your audience. This approach allows you to instantly deliver important information to users, increase their engagement, and encourage them to take action.
Start leveraging push notifications with MyBid! If you're not yet convinced, try a split test with compensation to compare the conditions of our ad network with any other.
