What is organic traffic?
A lot of people wonder if it's possible to get website visitors without spending money. It's a reasonable question because not everyone wants to invest a large amount of money when they're trying something new.
If you understand the principles of affiliate marketing, you'll realize that using organic traffic is a great option. Organic traffic isn't completely free because there usually isn't a completely free method that generates income. You'll still need to make some investments.
For example, if you want to create your own social media page or group where you can post offers for nutra products, people need to find it and join. This means you'll need to spend some money on advertising to get your content seen, attract an audience, and even buy accounts for promotional purposes. So there are still some expenses involved.
Today, we'll explain how you can promote a social media page or group and build an audience that you can make money by promoting nutra offers through the organic traffic you receive.
Choosing a social network to promote your offers
Social networks are a great way to attract a large audience and generate traffic without having to pay for a domain or website. They provide you with free tools to publish content and reach a wide range of people.
To succeed on social networks, you need to consistently publish content that will appear in your audience's feed. You can also promote your group or page using free methods like bartering or engaging with other communities by commenting on their behalf. However, the downside of this approach is that it requires time and effort.
Here are some advantages of using social networks for promotion:
- Access to a large audience: Social networks offer a vast user base, which means you can tap into a large pool of potential traffic and leads who may be receptive to your advertising.
- Flexibility in advertising: Unlike official social network advertising exchanges, using your own group or page allows you to advertise things that may not be allowed through official channels. This gives you more freedom and creativity in promoting your offers.
- Increased visibility: By creating a well-designed group or page and actively engaging with your audience, you can generate activity and increase the community's visibility in search results. This can boost your organic reach and attract more potential customers.
Now, let's look at the specific features of popular social media platforms that perform well when it comes to promoting nutra offers.
Instagram
One popular method to reach an audience and promote content on Instagram is through Reels, which are short videos. According to the Wall Street Journal, around 2 billion people watch Reels every month, making it a great source of organic traffic.
Nowadays, there are many pages dedicated solely to sharing Reels, although some of them may not offer original content and simply repost videos from other sources.
As an affiliate marketer, you can promote your offers through Reels in a few different ways. Once you've created an account, you can:
- Leave a link to the offer in the comments section of your Reels video. It's advisable to use a spacer site (a separate webpage) as there have been instances of accounts being banned for sharing direct links.
- Pin the link to the offer in your profile header. This way, anyone who visits your profile can easily access the landing page.
- Mention the offer and brand name directly in your Reels videos. This can help generate interest and engagement from your audience.
Here's an example of a landing page with an offer, where the link in the Instagram profile leads:
Many affiliates choose to promote their offers through viral Reel videos. Although the conversion rate might not be very high, if you do it on a large scale, you can still make money. That's why it's often suggested to create multiple accounts. Some marketers even create their content manually to ensure uniqueness and originality on their pages.
Facebook
Facebook is the largest social network with a massive audience, making it a popular platform for promotion. One effective way to promote on Facebook is through thematic groups. Here are some tips for promoting your offers for free:
- Regularly post quality content: Consistently sharing valuable and engaging posts is the easiest way to attract subscribers and maintain activity within your group. Aim for 1-3 posts per day to keep your audience engaged.
- Run competitions: While not entirely free, organizing competitions can be a great tool to attract new audience members. You will need to spend money on the prize, but many users are excited about the chance to win something, especially within a smaller community.
- Collaborate with other group admins and influencers: Building partnerships and agreements with other group admins or influencers can help you expand your reach and attract new subscribers. Effective negotiation skills and showcasing the benefits of cooperation are key in these collaborations.
- Optimize your content for search engines: Facebook communities are indexed by search engines like Google. By optimizing your content, you increase your chances of appearing on the front page of search results. Pay attention to using relevant keywords and optimizing your posts for search engine visibility.
Once you have established an initial audience on Facebook, you can start promoting offers by utilizing creatives. A convenient resource for finding creatives is Meta's free advertising library. Here's how you can find suitable content for your audience:
- Visit Meta's advertising library and search for something neutral and popular with your audience, like "aloe vera cream."
- Select a densely populated geo, such as India, to ensure the relevance of the content to your target audience.
- Apply filters to narrow down your search. Choose Facebook as the platform, and select image and meme ad types with the text "aloe vera." Set the display time to be closer to the current date and filter for active ads that are currently appearing in users' feeds.
By applying these filters, the number of ads will be reduced to 290, and the chosen creatives will blend in seamlessly with the organic content in the Facebook feed.
You can quickly find suitable content in Meta's advertising library and use it as inspiration or adapt it for your own promotions. Additionally, you have the option to create your own original content that aligns with the preferences and interests of your audience.
TikTok
To get organic traffic on TikTok, here's what you need to do: First, create an account and start uploading your own videos. However, it's important to make sure your videos are unique and not copied from someone else. TikTok's algorithm prefers original content. Also, if you want users to leave the platform and follow a link you provide, make sure to explain why it's worth their while.
TikTok has a feature similar to Meta's ad library. While you won't find pre-made videos in the Creative Center, you can always check out the ads currently running on the platform. This will give you an idea of what's popular with the audience, what gets shared, and how long it stays in people's feeds. You can use this information to create your own trends and track their success.
TikTok also has a built-in video editor with templates and a section dedicated to teaching you how to create content that will appeal to your audience. There's also a lot of useful theory available to help you understand the platform better. You can watch free content and top videos from other bloggers who have a similar audience to yours. This can help you quickly gain popularity and get your videos recommended to more people.
There are a couple of points that may not be obvious. For instance, it's better to create videos using TikTok's built-in tools because the algorithm tends to promote such videos in users' feeds rather than professionally edited ones. Similarly, it's recommended to upload videos from your smartphone instead of using professionally edited footage.
When it comes to promoting nutra offers are less likely to be banned on TikTok.
Another platform to consider for short videos is Kwai. It works similarly to TikTok, but it's more focused on everyday content. This means you don't have to worry too much about video editing and can concentrate on promoting your content. Alternatively, you can repost your TikTok videos on Kwai.
Another advantage of Kwai is that it's almost impossible to get banned. It supports SEO optimization for videos, and the database of effects and filters you can use in your videos is constantly expanding.
For monetization, you can use the Kwai Ads advertising account. It allows you to apply to promote various types of content, except for obviously illegal ones, and work with offers without any issues.
Choosing a promotion strategy
When choosing an offer, you need to carefully study the audience and geo. For example, we do not recommend targeting audiences from Tier-1 if you are a beginner. The competition in this segment is fierce and therefore the payouts are high. Better start with Latin America. She was one of the major discoveries in the gut in 2023. Content with celebrities converts well there —- when a local star recommends a drug on the pre-landing page and/or creative.
Here are the categories of offers you should pay attention to:
Weight correction products. A magic pill that burns fat “naturally” and “heals the body at the cellular level.” The main category of consumers is women aged 30+.
When choosing an offer, it's important to carefully consider the audience and location. If you're new to this, it's not recommended to target audiences in Tier-1 geos because there's a lot of competition and the payouts can be high. It's better to start with Latin America, which was a promising market in 2023. In that region, content featuring local celebrities recommending a product on the pre-landing page or in the creative tends to work well.
Here are some categories of offers that you should focus on:
- Weight loss products: These are pills that claim to burn fat "naturally" and "heal the body at the cellular level." They are popular among women aged 30 and above.
- Products for improving vision, hearing, and other senses: These target people who have specific problems with their senses.
- Joint pain remedies: This category includes products that help with joint pain, both in terms of recovery and pain relief. They are aimed at people suffering from conditions like arthritis, osteoporosis, and so on.
- Men's health products: These target older men who still want to maintain their health. It's important to emphasize that these products are natural and have no side effects.
- Cosmetics and personal care: This includes products like hair growth treatments and skin rejuvenation creams. The target audience is women who want to take care of their beauty.
Some categories have seasonal demand patterns. For example, the demand for weight loss products tends to increase in the spring when people start preparing for summer.
There are two effective ways to promote offers on TikTok:
- Educational format: This involves discussing various problems and their solutions, reviewing medications, and offering viewers the option to place an order.
- Entertaining format: This includes posting funny videos, memes, and other engaging content to capture the audience's interest, while humorously suggesting, for example, ways to lose weight.
Don't forget to use tools like anti-detect browsers and proxies.
Content preparation
It's a good idea to create content and follow a content plan so that you know what to post and when.
When it comes to tools for creating videos and graphics, it depends on the platform you're using. However, there are a few key things to keep in mind:
- Originality and uniqueness are important, and you can achieve them easily using tools like neural networks or similar techniques.
- Focus on quality. Make sure your videos have smooth transitions, cuts, and include subtitles because not everyone watches videos with the sound on.
- Music is a great addition to your content. You can search for music in libraries or use popular tracks that are currently trending or frequently used on the platform.
- Consider adding voice-overs to your videos. It's best to use the local language or English, depending on your target audience.
Don't forget about hashtags. They help people find your content through search, and they also assist in getting your content indexed and shown in users' feeds. Keep creating and sharing content until it starts gaining popularity and getting more views.
Monetization methods
Once your content starts gaining popularity, you can start thinking about making money from it. If you plan to do this through affiliate programs, there are a few important things to keep in mind:
- Make sure that the affiliate program you choose allows traffic from social networks as a source.
- It's important to understand how the platform's algorithms work so you can create high-quality content and attract traffic to your affiliate offers.
- Follow the rules of the social network you're using, as violating them can result in your account being banned.
When it comes to sharing links to your affiliate offers, you can create them within the affiliate program and place them in either the comments section or your profile description. However, be aware that if you put them in comments, they might be noticed by moderation algorithms more quickly.
To get your audience to click on the links, you need to make sure they are interested in your content. There are three approaches you can take:
- Warm-up: Start with a story from the beginning and gradually lead up to how you achieved a certain goal, such as losing weight or clearing up your skin. Use videos to engage your audience along the way.
- Direct approach: Create a video where you directly ask your audience to click on the link and take action.
- Combination: You can mix elements of the warm-up and direct approach, providing some background story and then making a clear call to action.
Choose one of these methods and repeat it until you face any issues, like your account being blocked. If that happens, you can start the cycle again with a new approach.
Conclusion
To sum it up, the key to generating viral organic traffic and earning money from it is to play by the rules of the platforms you're using. Make sure to post interesting and unique content, including videos, and use relevant tags. This will help you attract more organic traffic, which means more people will see your content and you can earn money through it.
If you're looking for other ways to quickly generate income by driving more traffic to your content, you might want to consider using an advertising network like MyBid. MyBid offers everything you need in order to grow your marketing campaigns while making the most of your advertising budget.
