Streaming casino games online is a fantastic way to earn money through affiliate marketing. By promoting casinos and earning a commission for every player who signs up through your link, you can generate significant income. Advertisers love this method because it brings them new customers, and viewers tend to trust live streams. When streamers show their real reactions to winning, it excites viewers and makes them interested in trying out the casinos themselves.
However, streaming isn’t as easy as other methods of attracting traffic to websites. If you’re new to streaming, you’ll face several hurdles. First, catching viewers’ attention is challenging. There are many streams out there, and standing out can be tough. Second, you need to set up good quality equipment to make your stream look and sound professional, which can be a significant investment. Third, building trust with your audience takes time. Viewers need to see that you’re genuine and reliable. Lastly, you’ll have to handle negative comments and criticism from viewers, which can be discouraging.
Starting out can be expensive and challenging. You’ll need to invest in good equipment and might need a team to help you, as doing everything alone can be overwhelming. This initial phase requires not only money but also a lot of effort and dedication. But all the money and effort you put in will eventually pay off. Once you get the hang of it and start building an audience, you’ll begin making a profit. Your streams will attract a lot of viewers, which is exactly what casino brands are looking for. This will bring in more income through affiliate marketing and possibly direct deals with casino brands. Now, let’s look into how you can start streaming casino games, build a loyal audience, and make money without getting banned from platforms like Twitch, YouTube, and TikTok.
How do casino streams work and why do they bring in money?
At first, it might seem like no one would watch casino streams. You might think gamblers would rather play themselves, and non-gamblers wouldn’t be interested at all. But that’s not true. People enjoy watching casino games to see how much the streamer wins or loses with each bet. The emotions involved make these streams popular and attract a large number of viewers.
Viewers get excited seeing their favorite streamer win or lose big. Gambling enthusiasts watch these streams because they feel connected with others who understand their interest in gambling. Even those who don’t gamble find these streams interesting because they are curious to see whether the player will win or lose.
Advertisers love streamers who provide high-quality, emotional content. These streamers attract a lot of viewers, which advertisers are willing to pay for. Streamers make money mainly through two ways:
- Direct deals with specific casino brands
- Affiliate links
To secure a direct deal with a casino, a streamer needs to be experienced and have a sizeable audience. If you have fewer than 10,000 subscribers, it's unlikely you'll be able to work with advertisers on these terms, but the payment for each stream under this model is significant.
Most casino streamers make money using the affiliate model. They place affiliate links in their video descriptions and earn a percentage of the casino’s income from each player they refer.
What you need to stream casinos: Basic requirements
Just starting a live stream and playing slot games isn’t enough to attract viewers. If you want people to watch your streams, you need to meet certain expectations. Here’s what your audience is looking for:
- High quality picture and sound
- Sincerity
- Love of gambling
When your stream looks and sounds great, and you’re being genuine and enthusiastic, your audience will have a better experience. This makes the stream more exciting and can bring in more viewers. On the other hand, if your stream feels like an advertisement, people won’t be interested. They want real, entertaining content, not ads.
High quality picture and sound
Having high-quality picture and sound is crucial for making your stream enjoyable. People won’t stick around if your stream looks bad or sounds awful. Here’s what you need to ensure your stream looks and sounds great:
- A powerful device and a stable Internet connection to avoid slowdowns
- A good microphone that delivers clear sound without interference or noise
- A high-quality webcam so viewers can see your emotions
A mid-range PC with an Intel Core i5 processor or higher, 8 gigabytes of RAM, and a GTX 1060-TI video card should be enough to handle streaming. You need at least a gigabit Internet speed to stream smoothly. If your Internet connection is unstable or too slow, your stream might lag or drop out, which can be frustrating for viewers.
Once you have the right equipment, you can start streaming. But to make your streams more engaging, you’ll need a high-quality webcam. Get a camera that can produce smooth HD images and supports at least 60 FPS. You can find good models starting at around $80.
Sincerity and love of gambling
Using a webcam with great picture quality will help to make your streams look more authentic because viewers can see your real emotions. However, you can’t fake these emotions. The audience can tell if you’re being fake. You need to speak their language, understand them, and feel genuine joy when you win or frustration when you lose. Viewers prefer watching streams from people who truly enjoy gambling.
It’s also helpful to know the slang your viewers use and what interests them. This will make your streams more appealing, and you’ll bring higher quality traffic to advertisers.
Popular streamers don’t need to meet extremely high standards. Casinos work with them not just for direct traffic, but because of their large audiences. Hundreds of thousands of people recognize the names of the casinos played by top streamers.
Which platform to use for casino streams
If you’re looking to stream casino games, it’s best to use big platforms that have lots of viewers and potential for growth, such as:
- YouTube
- Twitch
- TikTok
Each of these platforms lets you stream casino content, but they don’t allow direct advertising of casinos. You shouldn’t recommend specific casinos or share winning tips because that can get your account banned.
Let’s break down each platform in more detail to help you decide which one is the best fit for you.
YouTube
YouTube is the most popular video website in the world. Nearly 47% of YouTube’s viewers are adults, making it a great place to find an audience that might be interested in online casinos.
YouTube users tend to be more accepting of online casinos, but the main challenge is the high level of competition. Many streamers, including big names like Mellstroy, are already broadcasting casino content.
Despite the competition, YouTube offers various tools to help you stand out. Create engaging titles using catchy and relevant phrases, such as "Big Wins on Live Slots!" or "High Stakes Blackjack Live – Join the Fun!" Eye-catching thumbnails with bright colors and clear images can grab attention. Additionally, using proper tags like "casino," "slots," "blackjack," and "live gambling" can boost your visibility.
YouTube Shorts can be powerful too, as these short, vertical videos can quickly go viral and attract a large audience. For example, create Shorts highlighting your biggest wins or most exciting moments from your streams.
Even though promoting online casinos directly is banned on YouTube, you can still stream your gameplay and interact with your audience without endorsing a specific casino. This approach ensures your streams won’t be flagged by moderation.
However, if online casinos are illegal in your country, YouTube might block your account unless you use a VPN to mask your location.
Twitch
Twitch is another major streaming platform, second only to YouTube. It offers extensive features, supports online casinos, and has a well-off audience. 70% of Twitch viewers are between 18 and 34 years old, making it a great place for casino streams.
Promoting your stream on Twitch can be challenging but rewarding. Twitch even has a dedicated section for casino streams called "Slots," showing its support for this type of content.
However, direct gambling advertising is still prohibited, so it is recommended to use the same native format as on YouTube. Viewers are primarily interested in the sensations and emotions of the game rather than brand logos.
Twitch has features that make it a more challenging platform to promote than YouTube:
- Twitch algorithms tend to favor established streamers. This makes it harder for newcomers to grow their audience.
- Twitch has strict rules about language and streamers must carefully monitor their language due to a list of prohibited words that can lead to bans.
- Some segments of the Twitch community dislike casino streams and may report them.
Twitch also does not allow direct affiliate links, but you can use promotional codes as an alternative.
TikTok
TikTok is not as user-friendly for streaming as YouTube or Twitch, but it has a massive user base, with about 1.6 billion monthly active users. Most TikTok users are aged 18 to 24, so your content should appeal to a younger audience. Streaming on TikTok can be tricky because most users aren’t accustomed to live streams, and you need at least 1,000 followers to go live.
Despite these challenges, TikTok has enormous potential. Post short videos highlighting the most exciting moments from your streams, such as big wins, funny reactions, or intense gameplay. Use popular trends and hashtags to increase your visibility, and engage with trends to reach a broader audience.
Other platforms
There are other platforms like Trovo and GoodGame, but they aren’t as good as the big three. They have fewer viewers, stronger competition, and generally don’t favor gambling content as much. Therefore, it’s best to stick with YouTube, Twitch, or TikTok for your casino streams.
Which platform to choose
The best platform depends on your goals and target audience. In most cases, YouTube is the preferred choice due to its large, paying audience and favorable attitude towards gambling. It’s relatively easy to promote your content here, subscribers are less demanding, and the streaming functionality is more than adequate.
You can consider using other platforms if YouTube doesn't meet your needs or if you want to attract subscribers from multiple sources.
How to choose the best geo to target in your streams
When deciding where to stream, think about the language you’ll use, the cultural references you’ll include, and the types of slots you’ll play.
It’s smart to stream in places where people love gambling, like the USA, Great Britain, CIS countries, parts of the East, and Africa. People in these geos enjoy big bets and hope to win money quickly.
You also need to consider your own abilities. If you don’t speak the language, you won’t be able to stream effectively. If your tech isn’t up to par and your video and sound quality are poor, you won’t succeed in the USA and England because people there expect high-quality streams. Plus, in some CIS countries, streaming gambling isn’t legal everywhere, so you need to be careful to avoid any legal issues.
In some countries, Twitch and YouTube are equally popular, while in others, one might be more dominant. It’s important to do some research before you start streaming. In the US, Twitch and YouTube are both very popular, and sometimes TikTok even outshines them. However, in Africa and CIS countries, YouTube is much more popular.
How to promote your streaming account and get viewers
Once you’ve got your equipment and chosen a platform, the next step is to get subscribers. There are two main ways to attract viewers:
- Buying someone else’s account
- Creating your own account and promoting it from scratch
Let’s break down both options in detail.
Buying someone else’s account
People often sell accounts with lots of followers. Some accounts have 500–1,000 followers, while others have hundreds of thousands. Buying one of these accounts might seem like a great idea at first because you get an instant audience. However, there are two big problems you might face:
- Fake followers: Many of the followers might be inactive, meaning they don’t actually engage with the content.
- Uninterested followers: The existing followers might not care about casino streams and could start unfollowing you immediately, which would hurt your account’s performance.
Each problem must be solved separately.
It can be tricky to identify fake accounts because some scammers go to great lengths to make them look real, even faking user comments. To spot a fake account, look at the engagement.
For example, if a YouTube account has 10,000 subscribers but only gets around 300 views and a few comments on each video, it’s probably fake. Real accounts will have regular comments from the same users on different videos. Check for a variety of comments and consistent engagement across all videos.
If the followers aren’t interested in online gambling, they won’t stick around. Before buying an account, check what kind of content it had before. For example, fans of science channels will probably unfollow if they suddenly see gambling content. But fans of gaming or lifestyle channels might be more open to the change. To keep followers from leaving, you need to slowly introduce casino content instead of making sudden changes. Start by mixing in a few gambling-related videos with the existing content and gradually increase the frequency.
To ease followers into the new content, you need to “warm up” the purchased account. This means you should take your time to make the transition to online casinos as smooth as possible.
For example, if you bought a gaming channel, you could start by discussing casino games in the context of gaming. Gradually introduce live casino streams and interact with the audience to get their feedback and adjust accordingly. Avoid a sudden change of direction, or you risk losing all your subscribers.
Creating your own account and promoting it from scratch
This method is more challenging but safer. You won’t have to worry about warming up the account, and all your subscribers will be genuinely interested in your content. This means higher-quality traffic and better payouts from advertisers.
You can’t grow your stream alone. Rely on platform algorithms to find and engage an audience. Major platforms like YouTube and Twitch favor short, engaging content. Use YouTube Shorts, clips, and highlights. Include keywords in your titles and descriptions, and create eye-catching thumbnails.
The streamer in the screenshot used the name of a very popular online slot game called "Sweet Bonanza" as the title. The thumbnail image shows an exciting moment, like just before winning big, with visual cues like bomb symbols lined up.
The screenshot below shows a similar situation. The video title doesn't directly mention gambling, but it shows a large amount of money and an indication of winnings. The streamer included a winning moment in the preview. Even though this video isn't technically a "Short" video, it was well optimized for search and made it to the top of the results.
To make this kind of content, your streams need to be fun and engaging. High-quality video and sound, immersive gameplay, big bets, and real wins and losses attract viewers and give you lots of material for clips.
Once the algorithms start promoting you, it’s important to keep your new viewers. Engage with them by holding giveaways and special events. For instance, you could have streams with custom music or take bet suggestions from your viewers.
Lastly, be consistent. Successful streamers have a regular schedule, so their audience knows when to tune in.
Conclusion
Sooner or later, most streamers get their accounts banned because some users report the streams as advertisements. However, the ban usually affects only the account, not the streamer personally. Because of this, it’s smart to have backup accounts ready to go.
To keep your audience engaged, make sure you’re active on platforms like Facebook, Telegram, or Discord.
Streaming can bring in a lot of viewers, but it can be unpredictable. To balance the risks, you can use more stable traffic sources, like MyBid. On MyBid, you will be assigned a personal manager who helps with every step of the advertising campaign and ensures that your traffic is protected from fraudulent clicks.
