Telegram keeps strengthening its position as one of the top digital marketing channels. With a global audience in the tens of millions and growing trust from businesses of all sizes, the platform offers powerful opportunities for brands and projects alike.
Telegram Ads is the messenger’s official advertising system, allowing you to run campaigns inside popular channels without needing approval from channel owners. This gives you broad reach and a fully native ad experience.
Earn with MyBid: Profitable Conditions for Advertisers and Publishers
MyBid is an ad platform offering attractive terms for partners. We provide solutions for both advertisers and traffic owners.
For advertisers:
1. Access to traffic from 200+ countries, including India, Egypt, and Algeria
2. Fast campaign moderation
3. Multiple ad formats: Push, Popunder, Video
4. Protection against low-quality traffic
5. 24/7 support
For publishers:
1. High rates starting from $0.015 per click
2. Smart AI-driven monetization system
3. Safe operation with Google and Yandex
4. Flexible payout conditions
5. Fast withdrawals
Start working with MyBid today. Advertisers get access to high-quality traffic. Publishers gain stable revenue through effective monetization.
Register on our website to unlock the full potential of the platform. Have questions? Our team is ready to help — Publishers / Advertisers.
Read also: Learn about VKontakte traffic arbitrage, Get fluent in affiliate terminology and Profit from Telegram Mini Apps.
Telegram Ads: What You Should Know About the Format
Ads are shown only in channels with more than 1,000 subscribers. The format is strict and minimalistic: up to 160 characters of text, plus either an image or a video, with placement between posts or at the end of a channel feed. Every ad is clearly marked as such. Click-throughs can lead to external websites or to anything within the Telegram ecosystem — channels, posts, bots, or user profiles. Ads do not appear in private chats or group conversations.
Ad Account Setup, Payments, and Getting Started
You register at ads.telegram.org, verifying with your phone number. There are three payment options: euros, TON cryptocurrency, and Telegram's internal currency, Stars. Each option comes with limitations. For instance, TON isn’t available in all regions, and Stars don’t allow promotions that link to external websites. If you advertise directly via Telegram, the minimum budget is €2 million — but if you go through partner platforms, you can start from €500, and in some cases, even without an upfront deposit.
How to Create an Ad That Gets Approved
Your ad text must follow strict guidelines. You can’t use profanity, all-caps without reason, imperative verbs like “Buy” or “Subscribe,” emojis, or exclamation marks. The focus should be on the benefit to the user, not aggressive calls to action. You can use images (JPEG/PNG, 16:9 ratio, max 5MB) or videos (MP4, up to 60 seconds, 20MB max). The link in your ad points to the target you choose, while the call-to-action button text is auto-generated by Telegram depending on the destination — like “Join Channel” or “Sign Up.”
Planning Budget and Setting Bids
Telegram Ads uses a CPM model, meaning you pay per 1,000 impressions. The base rate starts at €1, and for categories like news or politics, it can go as low as €0.5. You can set a total budget for the whole campaign or define a daily cap. There’s also a frequency setting to limit how often someone sees your ad — max 4 views per person per day. Using media (images or videos) can increase CPM by 30% to 100%, depending on format and targeting choices.
Who Sees Your Ads: Targeting and Audience Settings
Location-based targeting is done through the user’s IP, and you can select a country or even a specific city. You can also choose by language — either the user’s Telegram interface or the language of the channels themselves. To refine reach, you can target specific content categories (over 40 to choose from) or name up to 100 specific channels. There’s also an exclusion feature where you can block certain topics or placements to avoid wasting budget on irrelevant impressions.
Getting Through Moderation the First Time
Telegram bans ads in 13 categories — including alcohol, political content, financial scams, and adult material. Every ad is reviewed manually and usually within 24 hours. The most common reasons for rejection are broken links, landing page mismatches, or non-compliant text. Moderation statuses include “In Review,” “Rejected,” or “Active,” so you can always see where you stand.
After Launch: How to Monitor Performance and Adjust Bids
Once your ad is ready and targeting is set, you’ll need to fund your account. The minimum payment is €500, though some partners offer more flexible terms. Once payment is processed, moderation begins, and the campaign goes live automatically. Inside your dashboard, you’ll see all the key metrics: impressions, CTR, cost per click, follower growth (if you’re promoting a channel), and time-based performance graphs. You can tweak your bids and daily budget anytime as you optimize results.
Small Budget? Here’s How to Get Around High Entry Costs
If you're starting out with limited funds, there are two workable paths. One is to work through a marketing agency that handles everything from launch to optimization. The entry budget can start from the equivalent of about 50,000 rubles. The second option is to join a campaign syndicate where several advertisers team up to fund and run ads together. Just make sure to vet the organizer thoroughly to avoid scams.
Telegram Ads in 2025: A Channel That Works
Official Telegram ads continue to deliver great results. The format blends naturally into content, reaches loyal audiences, and allows for precise targeting. To get the most out of it, it’s important to follow all platform rules, test different creative formats regularly, and monitor your metrics closely. If you’re new to Telegram Ads, a smart place to begin is through partner platforms with lower entry thresholds. It’s a great way to test whether the channel fits your goals.
Telegram Mini Apps by MyBid: Advertising That Sells Inside a Thriving Ecosystem
Telegram has grown far beyond being just a messenger. One of its most promising features is Mini Apps — lightweight apps that users access directly inside Telegram, with no need to leave the platform. This makes advertising incredibly efficient, giving you instant access to a loyal and ready-to-spend audience.
With MyBid, you tap into premium traffic without fake views or bots. Over 70 million active users are already on the platform, and you can fine-tune targeting across more than 200 countries. CPM rates start from just $0.5, making it friendly for any size campaign. You get broad reach, strong results, and full control — all without overspending.
Mini Apps work great for a wide range of use cases. You can promote apps — from games and utilities to social platforms. You can drive sales in e-commerce for clothing, beauty, or tech products. You can scale SaaS tools like analytics or project management. You can grow fintech services — banking, investing, lending. You can even build traction for education platforms like courses, webinars, and masterclasses. Mini Apps adapt beautifully across all these verticals and deliver consistently strong conversion rates.
Reporting is another strong point. MyBid gives you full transparency on every impression, real-time insights into user actions, and lets you adjust bids instantly without technical delays. You always know how much you’re spending, what’s performing well, and who you’re reaching — and you can respond on the fly.
If you’re unsure where to begin, don’t worry. MyBid offers free guidance and support: campaign audits before launch, help with targeting, creative tweaks to boost CTR and lower your costs. You’ll always have an expert ready to step in, answer questions, and optimize your campaigns when needed.
Running ads in Telegram Mini Apps with MyBid isn’t a test — it’s a proven, reliable approach. It already works well for marketers who care about flexibility, control, and clear, real-time data.
Conclusion
In 2025, Telegram Ads and Mini Apps make up a powerful advertising duo — offering wide reach, native presentation, and agile tech solutions. One gives you organic-looking placements inside channels. The other creates direct, seamless interaction through in-app experiences. Both formats perform well, especially when paired with smart targeting and ongoing optimization. If you're looking for quality traffic and want to scale without the usual complexity, Telegram has what you need — and MyBid gives you the tools, expertise, and hands-on support to make it all work, fast and efficiently.
