Many thought AI would replace webmasters and contractors in this niche, but it turned out the opposite: there's now more work, and scaling has become easier. Most interestingly, AI has enabled the creation of new, unique approaches that were impossible before.
Today, we'll discuss how new technologies like AI and machine learning have changed the game and how smart algorithms help webmasters reach new heights.
Areas of Traffic Arbitration Using AI
AI can be applied in virtually every area of affiliate marketing: from offloading your CPA support, to generating believable deepfake podcasts and even streams. Here's the full list of areas where smart technologies are used:
- Real-time campaign optimization
- Generation of hypotheses and ideas
- Traffic filtering
- Support automation
- Creation of simple creatives
- Error analysis
- Automation of routine actions
- Generation of other assets
Let's dive into each of these points in a bit more detail.
Generation of Hypotheses and Ideas
It's clear that you shouldn't expect revelations or deep insights from a neural network. However, if you create a precise enough prompt, you can make Copilot generate brilliant ideas (it's free, but not available in Russia). How to create a good prompt? It's simple: add more specifics, don't forget exceptions, use punctuation, and write clearly to avoid confusion and get a solid result. If you don't want to bother, you can use PromptMakr or one of the hundreds of similar services.
Real-time Campaign Optimization
This mostly pertains to the internal workings of social and ad networks. Due to the rapid development of AI algorithms, ads are delivered much more efficiently as networks can better match audiences and placements. This has led to a decrease in lead costs, which benefits us.
Support Automation
AI support isn't new. It is widely used not only on advertiser websites (especially in gambling and finance where there are numerous similar queries daily) but also on affiliate program and ad network platforms. Support bots free up human support for more important tasks.
Traffic Filtering
Thanks to AI and machine learning, webmasters and affiliate networks can effectively filter traffic, protecting against fraud, bots, and click spamming. Smart algorithms analyze behavioral factors, identify anomalies, and prevent poor-quality traffic from coming through, helping save budgets.
Creation of Creatives
Generative neural networks can create content, and this is a crucial feature. With models like Stable Diffusion and DeepFaceLab, webmasters can create creatives in any available style or even produce deepfakes with celebrities for tea ads.
Automation of Routine Actions
AI can automate many routine tasks, including time management, client communications, competitor analysis, and budget optimization. This is essential for webmasters, especially those working solo who need extra hands to free up time for more important tasks.
Error Analysis
Chatbots can be reliable assistants in error analysis for ad campaigns. Just upload data about your chosen audience, approaches, results, and get advice from the neural network. Of course, the opinion of a neural network may not always be accurate, but as a fresh perspective, it can be invaluable.
Generation of Other Assets
Neural networks help not only in creating images, videos, and texts but also assist webmasters in creating:
- Voiceovers for videos
- Whitelists
- Pre-landers and landers
Conclusion
Neural networks and machine learning are indispensable tools for webmasters, significantly simplifying routine processes and helping with creative tasks. Their use in 2024 is essential.
