There are three things that a traffic arbitrage specialist is always looking for: consumables, combinations, and Mark Zuckerberg’s address during storms. Today, let’s talk about combinations, as this is a highly practical topic. A good guide on how to find the coveted combination can save up to 50% of your work time. That’s exactly what we’ve prepared for you.
Enjoy.
What is a Combination and Why is it Needed?
Many beginners equate the term “combination” with “creative.” However, the latter is just an element of a broader concept. Essentially, a combination encompasses everything related to preparing for traffic pouring. This term includes the following elements:
Offers/Proposals: What you will be promoting.
Traffic Source: Where you will be promoting it.
Target Audience and GEO: Who will be buying from you.
Advertising Network/Affiliate Program: The system through which all operations will pass, from account replenishment to setting up and launching the advertising campaign.
Creative: What will prompt the target audience to click the link.
Pre-landing: Not always necessary, but this is where the target audience lands and is warmed up for the desired action.
Landing Page: The final point. Here, either the necessary data is collected, or a purchase/subscription is made.
Analytical Tools: Study statistics, work on mistakes, and adjust the strategy if necessary.
Each element has its own methods for finding/creating. Sometimes, you can find a combination as a whole, but the output from such activity will be barely noticeable, as most combinations found online have already been used multiple times.
Where to Store Combinations to Never Lose Them
If you are an advertiser working with multiple networks and dozens of directions simultaneously, systematization is crucial. Over time, you might start forgetting which approaches worked and which didn’t. To preserve your experience, use these tips:
Write Case Studies: This way, you can kill three birds with one stone: you won’t lose the combination, gain recognition in the community, and build a portfolio.
Use Cloud Services: Google and Yandex will store your creatives as long as needed. You won’t have to worry about losing all your design work if your computer fails.
Finding Combinations: A Guide to All Elements
Let’s go through the search for each component of an arbitrage combination in detail.
Where to Find Creatives for Arbitrage
To find cool ideas for advertising in traffic arbitrage, you can use various methods. Here are some sources we get inspired by:
Spy Services: They help analyze competitors’ ads to understand which ones work best. These services offer a vast database of ads that can be filtered by different parameters, such as GEO, source, or ad type. Popular services include AdSpy, BigSpy, and PowerAdSpy. They allow you to track successful ads and fully copy competitors’ work. Some even let you download the entire combination, including landing pages, pre-landings, and media.
Forums: Forums dedicated to traffic arbitrage can provide a lot of useful information and examples of creatives. Some participants share their campaigns and results. Forums include fb-killa, blackhatworld, wickedfire, lolzteam, sharewood, and others.
Telegram Channels: There are Telegram channels dedicated to arbitrage. Moderators post useful links to creatives and share their ideas. Another great idea is to find channels of designers who sell creatives (they often post examples of their work) and focus on what is being sold. After all, these people won’t advertise outdated content.
Blogs and Media
Many traffic arbitrage specialists maintain blogs where they share their experiences, tools, and strategies. This helps understand how others approach creating creatives, which methods work, and which don’t. Often, media readers post their case studies, and sometimes companies do this through corporate blogs.
Free Sources of Inspiration
- Pinterest: A great platform for visual inspiration and finding creative ideas.
- Meta Ad Library: Useful for analyzing ads from various brands and seeing what works.
- Reddit Communities (r/Affiliatemarketing): A place where people share their experiences and tips on affiliate marketing1.
Combining these methods can help you not only find advertising ideas but also boost your visual literacy. The key is not just to take ready-made ideas but to adapt others’ creatives to your needs, experiment with different formats and messages to achieve the best results in advertising.
Choosing an Advertising/Affiliate Network
When choosing an advertising or affiliate network, consider some factors that can indicate whether you are dealing with a reliable network or a hastily made scam (which is not uncommon in arbitrage).
Check Reviews: See what your colleagues write about the network on forums and chats. If the network has never been discussed, create a topic or ask a question. If no one in the community has heard of the project, it’s a sign that it might be a scam.
Read Terms Carefully: Pay attention to the commission percentage, minimum payout amounts, and payment methods. Sometimes, there are good offers for beginners, like MyBid’s promo code MYBID2024, which gives a 15% bonus on the first deposit2.
Ad Formats and Tools: Study the advertising formats and tools provided by the platform. This will determine what creatives you can use and what products you can promote.
Support: Ensure the network has adequate support. Otherwise, you might face issues with launching campaigns, especially if you lack experience.
Finding Your Target Audience
It’s crucial to hit the right target audience. If you’re an advertiser, you have a specific product and an idea of who might be interested in it. However, this is often not enough. Selecting the target audience is a whole research process, and here are the main rules and methods:
- Create a Customer Profile: Imagine the age, gender, occupation, daily routine, device preference (Desktop or Mobile), and content consumption habits (long texts or short videos) of your audience. The key is to put yourself in the buyer’s shoes to understand their needs.
- Read Reviews: There are plenty of GEO, audience, vertical, and sub-vertical reviews available. If you’re too lazy to read, you can use a neural network to quickly skim through the essence.
- Test: This is the most important part. Only through testing can you identify the real audience. It’s best to conduct segmented tests rather than broad ones to get more objective data for current and future campaigns.
Additionally, you can read case studies from your colleagues who are running similar offers or request them from your manager. We are happy to assist in selecting the right audience.
Where to Get a Landing Page and Pre-landing
In general, there's nothing difficult about downloading a landing or pre-landing page. There are plenty of tools for these tasks. Most spy services even offer the ability to download a competitor's site — services like MTWSPY or SpyOver. If you don't want to spend a couple of hundred bucks for access to a spy tool, there are more hardcore options:
Web2Zip — helps to copy the HTML, CSS, and JavaScript code of a site.
CopySite — it's a paid tool, but it allows you to work with the code even before downloading.
Web ScrapBook — lets you download the pages you need without switching browser tabs, offering plenty of options for flexible work.
wget — can copy a site for you, but without visual formatting. And many other similar programs. Additionally, to get a competitor's landing/pre-landing page, you can figure out through which network they're driving traffic, and there's a 70-80% chance that it's a partner page you can simply request from the manager. You can also order such a service on platforms like Kwork; it’s called “site copying.”
Artificial Intelligence: Prompts and Models
We live in 2024. Neural networks are no longer exotic, they're commonplace. Therefore, they've become a part of arbitrage bundles. To speed up website development, use 10Web or Webullar. If you don't have the time or money for a designer, try Midjourney and Stable Diffusion (the latter is great; it's offline, highly confidential, and allows you to generate any creatives without issues). Canva, CapCut, and other similar editors come equipped with numerous AI capabilities, making working with visuals a breeze (like generating subtitles for videos). As for prompts, PromptMakr, Prompt Wise, and Neural Writer are great for creating highly understandable explanations for your tasks that neural networks can grasp.
How Long Does a Bundle Last?
This is a frequently asked question, but there's no definitive answer. Traffic arbitrage is such that the same approaches can perform very differently not just between two people, but even within the same ad campaign. However, the average lifespan of a bundle until it burns out ranges from a few days to several months. Here are the factors that influence this: the level of competition (the more people drive traffic to the same product, the higher the chance your creatives will be copied, meaning your bundle will disperse/more quickly catch the attention of content moderation algorithms), the quality of the offer, algorithm changes, audience relevance, and testing.
How to Protect a Bundle in Traffic Arbitrage
When an arbitrageur finds a successful bundle, they start driving traffic and earning profit. After earning for a while, you might relax and miss the moment when competitors poach your bundle and start driving traffic to it as well. In such a case, you'll inevitably face a decline in traffic efficiency or even bundle burnout. To avoid this, follow our tips:
- Try non-mainstream GEOs — it's risky, but if you drive traffic to LatAm or Saudi Arabia, the chance your bundle will be poached is much higher than if you work with a conventional country like Hungary.
- Buying more expensive domains like .com or lesser-known ones costing over $10 reduces the chance you'll show up in a spy service.
- Many arbitrageurs use cloaking and trackers to hide from spy services. With tools like Adspect and Keitaro, you can cloak effectively, while PixelK and Magic Checker offer specialized tools for protection from spying.
Common Mistakes That Cause Arbitrageurs to Lose Money
- Lack of Testing or Short Testing Phases It's common for tests to be shut down after initial positive or negative results, supposedly to optimize expenses. However, it's better to spend a bit more on researching and optimizing a bundle than to burn the budget during a full launch.
- Blind Copying of Others’ Approaches Whether you bought a bundle, used a paid case, or just copied something from another arbitrageur via a spy tool, this approach won't bring significant profit. It's essential to adapt and introduce something new; only then will even an overheated audience show interest in the advertised product.
- Lack of Segmentation Segmentation allows you to target specific user groups considering their interests, behavior, and demographics. This increases the likelihood of conversion since the ads become more relevant. Instead of spending money on broad reach, segmentation helps focus on the most valuable audiences. This reduces customer acquisition costs and increases ROI.
Is it Possible to Buy a Ready-Made Bundle and How?
Many say it's impossible or joke about paying for a bundle through testing. However, you can access a ready-made bundle through many paid sources.
Just remember — buying anything from individuals can result in dealing with unscrupulous behavior.
Here’s where you can look and buy a ready-made bundle:
Paid forums and sections — like Affiliate Fix, STM, and others. These platforms publish cases that rarely leak outside the community, increasing the chance of working with a non-overheated bundle.
Buying from individuals — this also happens but not frequently, plus the risk of encountering fraud increases. So, thoroughly vet the person and the platform where the sale occurs before buying.
How to Properly Adapt a Bundle for Another GEO
Using a bundle that worked in one GEO to drive traffic in another is risky but not senseless. To do this correctly, you need to:
Study the target GEO: popular sources, demographic indicators, population's purchasing power, mentality, and character.
Translate all ad materials into the new GEO’s language — ideally using a native speaker for proofreading, as browser translators don't always provide accurate text adaptation.
Rent local hosting and buy a domain with the relevant extension — this optimizes landing/pre-landing load speed and builds user trust.
Conclusion
Finding a bundle is a complex process requiring not only patience and skills but also financial investment. So, be prepared to spend on testing, content adaptation, and analytical tools.
By the way, the MyBid managers can help you find a working bundle — we are available 7 days a week during business hours.
