Choosing a vertical is an important decision that every affiliate must make. We have taken the time to carefully determine which vertical aligns best with every affiliate marketer's experience level.
Which verticals do affiliates typically promote using push notifications?
Almost all verticals are suitable for driving traffic through push notifications. This is thanks to advanced traffic moderation, a large number of display sites, limitless volumes, and the straightforward setup of your ads. Basically, affiliates commonly promote the following verticals via push notifications:
- Dating and Relationships
- Webcam and Adult Content
- VPNs and Antivirus Software
- Gambling and Betting
- Forex and Cryptocurrency
It's important to note that each vertical demands its own strategy, so not all of the mentioned verticals are ideal for beginners due to their lack of experience. We are going to look into which verticals are beginner-friendly and which are better suited for seasoned affiliates.
Which verticals are suitable for beginners in push notification advertising?
Dating
Dating is a highly recommended vertical for beginners venturing into push notification advertising. This is primarily attributed to its scalability and favorable Cost Per Click (CPC) rates. The CPCs for push notification promotions in the dating niche can start as low as $0.005.
Beginners can start testing and scaling campaigns without the need for a big budget. With just a $100 budget for testing, beginners can achieve an ROI of up to 200% with a well optimized performing campaign funnel. Another advantage for beginners is that targeting is straightforward in this niche – you only need to choose the location, user's operating system, and device.
However, there are challenges. Inexperienced affiliates might face tough competition, as experienced ones are also interested in dating offers, especially in popular locations. Another challenge is keeping your ad creatives fresh, as they tend to get worn out quickly. So, beginners should be prepared to change creatives often and make them unique.
In the dating niche, push notifications have a higher conversion rate compared to other ad formats like banners. Banners often suffer from "banner blindness," resulting in very low conversion rates. Push notifications stand out and capture user attention.
For reference, here are sample payment figures for Tier-1 and Tier-2 countries in the dating vertical:
Webcam
The webcam vertical is popular among beginners. It's similar to dating, but can vary in terms of payments and ad content. In this vertical, you can attract both customers and models. Models are better for experienced affiliates, but beginners can start with customers. This niche has a clear target audience and is in demand worldwide. For beginners in dating, a budget of $50-$100 is usually enough for testing and initial advertising efforts.
When choosing an advertising network to use for buying push notification traffic, consider if the network has a large number of sites that have the right traffic for your vertical. For example, MyBid has many adult sites within its network, this makes promoting webcam and other adult offers more profitable. The cost per click for push traffic typically ranges from $0.02 to $0.03, making testing and scaling cost-effective. Creatives for this niche also don't pose significant challenges.
Below, are examples of creatives commonly used in the webcam niche:
VPN and antivirus
VPN and antivirus offer fantastic opportunities for beginners to use push notifications and make a profit. These programs are in high demand across various regions. During the COVID-19 lockdown, their popularity increased, giving this vertical a boost.
Antivirus software can be effectively advertised anywhere because there's always a demand for it. Creating engaging ads that prompt users to secure their devices can lead to success.
VPN programs are particularly sought after in countries where internet access is restricted, requiring users to change their IP addresses to access certain websites. The cost per click is low, making it accessible for budget-conscious beginners. This vertical is lucrative, with payouts ranging from $60 to $100 per installation.
Launching campaigns through push notifications is relatively simple. You just need to select the target location, specify the operating system and device, and create compelling ads. Here are a few examples:
Which verticals are suitable for experienced affiliates in push notification advertising?
For affiliate marketers who are already familiar with push notifications, exploring more advanced and potentially higher-paying industries can be beneficial. Let's take a closer look at a few of them.
Nutra
Nutra is a well-known high-paying vertical that’s actively promoted through push notifications. This vertical is ideal for marketers with a budget to rapidly expand their strategies. The reason is that creatives burn out quickly, and there's intense competition for push traffic in this vertical.
To get started, affiliates should consider allocating a budget of approximately $200 for testing different creatives and campaign funnels. For those with bigger budgets, it's important to narrow down your audience during targeting. You can do this by considering factors like ISPs, operating systems, or testing different ad creatives.
When delivering push notifications for this vertical, it's important to create attention-grabbing ad creatives. The high competition means that users have short attention spans, and your creative might go unnoticed. It's advisable to consult with your manager on ad networks like MyBid to get insights on high-converting creatives.
Due to the intense competition in this vertical, it's generally not advisable to set your bid to the minimum.If your bid is too low, you'll receive very little traffic. This vertical can be challenging due to the need for higher ad bids, larger test budgets, and the highly competitive market. It's best suited for experienced affiliates.
Gambling and betting
Gambling and sports betting are some of the most popular verticals. Experienced affiliates opt for these areas because they offer huge payouts for each action taken by referred users, usually ranging from $30 to $70.
When it comes to using push notifications, the main challenge is getting users to take the desired action without much prior engagement. To attract more visitors, you need to invest a lot of money in advertising. In this situation, it's important to test multiple targeting options at once by adjusting the targeting settings for all your ads.
Affiliates usually set aside a budget of at least $500 for testing through push notifications, and often, there's no strict limit on how much they're willing to spend when scaling up.
Due to the high barrier of entry, this vertical is typically chosen by more experienced affiliates as they believe it has less competition. Here's an example of a creative for a gambling campaign:
Crypto and Forex
Crypto and Forex can be considered among the most complicated of all the verticals discussed in this article. In these verticals, affiliates get paid for specific user actions, particularly when users make deposits. People who see these ads should already have a clear idea of where they want to go. Typically, you'll need a starting budget of around $800, and each click on an ad can cost between $5 and $10.
Compared to gambling and betting, this vertical offers higher payouts, sometimes as much as $100 for a specific action. However, making money in crypto and forex can be tough. It's a game for experienced affiliates, especially when using push notifications. The main challenges come from dealing with big budgets and high click costs. You'll also need to put a lot of thought into your advertising strategy.
Here's an example of an ad:
Conclusion
If you're just starting with ad networks, it's a good idea to begin with easier verticals like dating, webcams, VPNs, and antivirus. If you're working with MyBid, get in touch with your personal manager. They can advise you on the best approaches and help you pick the right offers. As you gain experience, you can explore more profitable verticals. Just remember, you'll need to keep testing different ad campaigns and frequently update your creatives. Even experienced affiliates can benefit from a manager's assistance in quickly scaling their campaigns.
