According to a report by Zions Market Research, the betting industry will continue to develop until 2028. According to their forecasts, from 2021 to 2028, profits from the sports betting market will grow by approximately 8.83%. Which means that driving traffic to a betting vertical is still profitable, but is the competition too high? And would it make more sense to concentrate on other geos, and a specific, less competitive sport?
In this article, we will consider cricket as a betting sub-niche for traffic in 2024, and we'll explain why.
Numbers and statistics
Driving traffic to classic betting is still profitable, but affiliates have been driving traffic to bets for a long time, and the volume of sports betting has been growing since 2020. According to figures from the Grand View Research report, betting will remain profitable at least until 2030. The downside is that competition in this niche is growing every year.
Cricket has received a separate line in the statistics until 2030; it is a popular enough sport to be singled out into its own category in terms of betting volumes.
Choose: betting or cricket
One significant drawback associated with traditional wagering is the intense competition. To reduce it, in-depth research is more effective than broad research when it comes to identifying the appropriate niche. In the wagering industry, numerous sub-niches exist. Regarding those that will be prevalent in 2024 and the foreseeable future, we advise you to keep cricket in mind. India and England are at least two regions where this sport is widely followed. Moreover, the SOFTSWISS report for 2024 identifies India as a new, prospective location for increasing betting traffic:
SOFTSWISS notes the growing number of smartphones among the population, which opens up more opportunities for online betting. In addition, more than half of the Indian population is actively interested in cricket as a sport:
Additionally, it is among the leading geographical locations in terms of active traffic on the advertising network MyBid. The network has its own platforms that attract a highly involved audience. By utilizing our network, you won’t have to worry about low-quality traffic in India. The cost per click for Tier 3, specifically including India, is $0.00003.
As for England, cricket is the national sport, and England belongs to Tier 1, which has a high volume of traffic.
Most commonly, In-Page Push ads, PopUnders, and Push Notifications are utilized for advertising betting, all of which are available in MyBid:
The traffic to bookmakers efficiently based on the system of promotional coupons and bonuses for betting. Significant returns can be achieved through the utilization of creatives in videos, partner promotional coupons displayed on screenshots, and live broadcasts. Additionally, MyBid offers video as one of its advertising formats.
The cost per click when working with traffic varies depending on the geo, and for Tier-1 countries, it starts at $0.000169, for Tier-2, $0.00016, and for Tier-3, $0.000169 per click.
The comprehensive approach of MyBid enables you to reduce costs not only on clicks but also on tests. Each webmaster is assigned a personal manager who will propose innovative solutions and assist in optimizing testing to maximize your return on investment (ROI). Whether you choose classic betting or cricket, you will not be left without the support of specialists.
When choosing between the betting niche and the sub-niche, cricket, it makes sense to compare them:
| Classic betting | Cricket |
| Wide geo: it is more profitable to take Tier-1 and Tier-2 countries. Due to the high popularity of betting on eSports, the cost per click of Tier-1 in MyBid starts at $0.000169. | Geo is essentially limited to options in England and India, where the sport is popular. |
| The budget for tests and uploading needs to be higher due to the cost per click, wide geo, etc. | Can be tested on low budgets. |
| Event offers are used. It is possible to cast for local matches and major events. | Event offers are used. It is not profitable to pay for local matches—only for large sports matches and events. |
The higher the approval, the more viable the audience, and the greater the traffic potential. You can choose traffic from geos where the internet is frequently used. Traffic comes from a variety of sources. | The risks are slightly higher, and the approval rate is lower than in classic betting. You need to choose traffic sources that provide high-quality traffic in the selected geos. But on the MyBid network, India is at the top in terms of traffic. This is also the top geography for cricket. If you have no experience in a sub-niche, work in conjunction with a manager, MyBid, which will help launch your campaign and optimize it. |
Conclusion
For niches, it is more profitable if you choose a reliable network and take advantage of the benefits of a fully managed system. Whatever you choose, you can save yourself unnecessary headaches from the beginning by launching your campaigns with the help of the MyBid personal managers and gaining a higher ROI.
