Affiliate marketing is all about finding opportunities that lead to big payouts, whether you're just starting or have been in the game for a while. One such opportunity is the world of crypto offers. While it's known for its complexity, it can also bring in huge payouts, often exceeding $1000 for certain offers.
But here's the catch: getting leads in this niche can be expensive. That's why many affiliate marketers are turning to push notifications as a cost-effective way to reach potential customers. Even in countries with high advertising costs like Tier-1 regions, push notifications offer a much cheaper alternative to platforms like Google Ads, Facebook, and TikTok. In this article, the MyBid team will show you how to use push notifications to acquire traffic for crypto offers and make money in this competitive niche.
Why push notifications are one of the best traffic sources for crypto offers
Push notifications have several advantages when it comes to crypto:
- Instant engagement: In the crypto space, people want quick ways to make money without a lot of hassle. They make decisions on the spot, similar to how people approach gambling. Push notifications are perfect for this because they have a high delivery rate and resonate well with impulsive decision-makers.
- Targeted campaigns: Ad networks allow you to segment your audience based on factors like location, device type, and operating system. This means you can create different campaigns for different types of users. Typically, crypto offers attract men aged 30 to 55 with above-average incomes.
- Affordable leads with big payouts: Push notifications are a cost-effective way to get leads, and the payouts for crypto offers can be substantial. Plus, there's no waiting around for your money. This makes it easy to scale up your successful campaigns without worrying about running out of cash.
What creative approaches are used?
Crypto offers cover various sub-niches, including trading, investment education, crypto exchanges, and more. Here are some creative approaches that work:
- Highlight quick profits: Emphasize the potential for fast returns to attract users looking to make money quickly. Encourage them to enter their deposit amount and, if possible, specify the minimum time it takes to see their first profit.
- Offer training on how to make money by trading or investing in crypto: Provide guidance on how to earn money through investments, especially in cryptocurrencies. Many people are interested but need information and assurance.
Use of famous people or their look-alikes in ad creative: Incorporate images and mentions of famous crypto enthusiasts, celebrities, and successful entrepreneurs in your creatives. This often results in a high click-through rate (CTR). To maximize its effectiveness, ensure a well-planned marketing funnel, including pre-landing and landing pages.
While this creative format performs well in Tier-1 and Tier-2 countries, another crucial factor is using high-quality platforms with an adult, financially stable audience. For instance, in the MyBid ad network, over 90% of all sites in "high-value" regions are owned by the network, and the minimum bid in auctions is as low as $0.000169.
- Showcase a luxurious lifestyle: This approach is occasionally used by affiliates, primarily in Tier-3 countries. However, it often generates limited conversions despite numerous ad clicks. It's advisable to cautiously test this format due to the high risk of not only failing to generate profits but also incurring losses.
In some regions, affiliates even experiment with unconventional images, such as photos of homeless individuals or laborers engaged in physically demanding work.
Different approaches are used for each segment of the target audience. For example, for beginners, you should not use complex crypto terms and pictures with cryptocurrency rate charts.
Landing and Pre-Landing Pages
The success of an advertising campaign in the crypto vertical largely depends on the quality of your landing and pre-landing pages. These two elements must complement your creative strategies.
For example, if your creative encourages users to begin their crypto trading journey, consider using an informative, in-depth article as a pre-landing page. This article could detail the story of an ordinary worker who invested $250 in cryptocurrency training and now enjoys passive income in the thousands of dollars daily.
Here's an example of a prelanding page targeting the Bulgarian audience:
After the success story, you should definitely add gamification elements such as quizzes and a comment section for social proof. These additions enhance user engagement.
Only after this engagement should users be directed to the main landing page. The landing page should be rich in detailed information, social proof, and feature at least two sections with feedback forms, encouraging users to take action.
How to profitably run traffic from cheap push notifications to an expensive crypto vertical
To increase your chances of success with push notification campaigns, consider these strategies:
- Get creative: Create a variety of 8-10 creatives for each campaign to increase engagement.
- Manage your lists: Keep lists of high-performing and underperforming sites to optimize conversion rates and avoid wasting your budget.
- Create custom campaigns for devices: Customize campaigns based on the type of device your audience uses, as not all offers perform equally well on desktop and mobile.
- Choose a premium network: Go for an ad network known for its high-quality traffic. During the testing phase, set daily and overall campaign spending limits to stay cost-effective.
Conclusion
Push notifications remain a strong traffic source for crypto and investment verticals, keeping up with the growing interest in cryptocurrencies. They provide a cost-effective way to get leads while minimizing the risk of account bans and overspending.
The key is to carefully plan the user journey and choose a reputable advertising network. You can succeed in this challenging niche even with a modest budget, starting at just $200 or more.
