Bangladesh is one of the most promising GEOs for traffic arbitrage in 2025.
With cheap leads, high conversion rates across various verticals, and growing internet audience, the country offers tremendous monetization opportunities.
In Bangladesh you'll find:
1. Extremely cheap traffic: CPC is several times lower than in India or Pakistan
2. Young audience with average age around 27, very active on TikTok and Facebook
3. High demand for quick money schemes, microloans and gambling (despite bans)
In this article we'll examine how to advertise in Bangladesh - the best platforms and formats, top social networks for this GEO, and creative approaches that work right now.
Demographic Indicators: A Poor Country with Huge Population
Image source: Zen
Bangladesh is one of the most densely populated countries in the world with cheap internet traffic and low incomes. This makes it attractive for CPA arbitrage, especially in verticals where volume and low lead cost are important. Let's look at key country characteristics and suitable advertising models.
Bangladesh - Quick Facts:
1. Geography: Area - 148,460 km². Tropical climate with hot humid summers and mild winters. Frequent monsoons and floods.
2. Borders: Shares borders with India (west, north, east) and Myanmar (southeast). Has access to Bay of Bengal.
3. Major cities: Capital - Dhaka. Other large cities - Chittagong, Khulna, Rajshahi, Sylhet.
4. Population: About 170 million (8th in the world). Extremely high population density.
5. Average age: ~27 years (2023), a country with young population.
6. Average income: ~15,000 BDT (Bangladeshi taka) per month (~140 USD).
7. Religion: About 90% - Muslims (mostly Sunni), 9% - Hindus, others - Buddhists, Christians etc.
8. Language: Official - Bengali. English widely used in business and education.
9. Currency: Bangladeshi taka (BDT). Exchange rate: 1 USD ≈ 110 BDT (2024).
10. Internet: Average speed - ~10-15 Mbps. About 40% of population uses internet, mobile traffic dominates.
11. Popular sites: Facebook, YouTube, Google, WhatsApp, plus local services like bdjobs.com (jobs) and daraz.com.bd (online shopping).
Why Bangladesh is Promising for Arbitrage:
1. Cheap traffic - low competition in advertising and affordable click prices (CPC)
2. Young audience - average age 27, highly engaged in social media and mobile apps
3. Low incomes - users actively look for earning opportunities, participate in surveys, subscriptions, games
4. Mobile internet popularity - over 70% of traffic comes from smartphones, opening opportunities for mobile offers
Main Problems Bangladeshis Face and How Arbitrage Specialists Help Solve Them
Image source: Bolshaya Aziya
With its 172 million people and rapidly growing internet penetration, Bangladesh offers unique opportunities for arbitrage specialists. Bengali traffic remains some of the cheapest in Asia while showing high conversion in niche verticals. The average click cost here is several times lower than in India or Pakistan, making this GEO ideal for testing with minimal budgets.
Cheap Asian leads - that's exactly what you can get in Bangladesh. Local audience eagerly clicks on bright banners, responds to aggressive promo formats (push notifications, pop-unders).
At the same time, such traffic can be monetized through:
1. Nutra (supplements, antifungal products, vitamins) - due to environmental and healthcare issues
2. Gambling and betting - despite bans, gambling is in crazy demand
3. Financial services - microloans and cashback services for low-income population
Bangladeshis are considered some of the happiest people in the world for a reason - they are emotional, trusting and easily engage with advertising campaigns.
Asian CPA marketing here requires special approach:
1. Language - even if using English, add some slang or Bengali phrases
2. Creatives - focus on bright colors, animation, local symbols
3. Triggers - "limited offer" and attractive discounts
4. Separate trend - freelancing and arbitrage in Bangladesh. Young people actively look for online earning opportunities, creating huge potential for offers like:
"Earn $100 per day watching ads!"
"English for remote work - free course"
"Install the app and get 500 BDT for registration"
If you're looking for cheap Asian leads - start with Bangladesh. And if you want to scale - combine it with other Asian GEOs like Nepal or Sri Lanka.
Traffic Sources: Which Social Networks Are Popular in Bangladesh
Image source: First Post
Bangladesh is experiencing active growth of internet audience: in early 2024 the number of users reached 77.36 million, which is 44.5% of population. Mobile devices remain the main traffic driver - number of SIM cards (188.6 million) exceeds country's population (108.5%). This indicates wide smartphone adoption and mobile internet availability, though connection speed remains moderate: 23 Mbps for mobile internet and 39.83 Mbps for fixed-line.
Social Networks as Key Traffic Source:
Social platforms play important role in digital activity of Bangladeshis: 52.9 million users (30.4% of population) are registered in social networks. Facebook leads (52.9 million users), followed by TikTok (37.36 million) and YouTube (33.6 million). At the same time, men make up 65.8% of Facebook audience, reflecting gender imbalance in social media use. TikTok shows rapid growth, especially among youth, covering 48.3% of country's internet users.
Regional Differences and Age Audience:
About 40.8% of population lives in cities where internet penetration is higher than in rural areas. Youth (18-34 years) forms 30.3% of population and constitutes majority of digital audience. For example, 68.4% of Bangladesh internet users are active in social networks, while Instagram (6.5 million users) and LinkedIn (8 million) are gaining popularity among professionals and young urban residents.
Advertising Opportunities and Growth Dynamics:
Social media ad reach is growing: in a year TikTok audience increased by 22.3%, and Instagram by 46.1%. However some platforms like X (Twitter) remain niche (1.69 million users). These trends indicate prospects of digital marketing through visual platforms (TikTok, YouTube) and highly engaging social networks (Facebook). In future, increasing internet speed and 4G/5G availability may strengthen role of video formats in traffic generation.
Working Campaign Combinations and Approaches: How to Properly Drive Traffic to Bangladesh
Image source: Tech Philie
In Bangladesh, arbitrage campaigns are most often built around mobile traffic, since smartphone penetration is high (108.5% SIM cards per population) and internet speed is moderate (23 Mbps). In such situation it's very useful to know how to properly optimize apps for major app stores, so we recommend checking our ASO guide. Popular verticals - gambling, financial services (microloans), mobile subscriptions and products for youth.
Mentality and Emotional Triggers:
Bangladeshis emotionally react to content related to:
1. Quick earnings - themes of financial independence and easy money work due to low average income
2. Family values - creatives emphasizing care for loved ones (e.g. insurance, gifts) build trust
3. Religion and traditions - in Muslim country it's important to avoid provocations, but you can use motives of help and charity
4. Humor and virality - short videos with bright emotional delivery (joy, surprise) engage well
Campaign Specifics:
1. Creatives - simple videos with subtitles (English + Bengali) work well, since not everyone is literate. Example: "How I earned $10,000 in a day" with fake screenshots
2. Landing pages - minimalist, emphasizing "limited offer" and buttons like "Get now". Mobile optimization is crucial
3. Payments - bKash (local PayPal alternative) and mobile operators are popular since not everyone has bank cards
Tip: Test campaigns through TikTok Ads or native formats.
Conclusion:
Bangladesh remains one of the most profitable GEOs for arbitrage in 2025. Cheap traffic, highly engaged audience and low competition make it ideal for testing.
Key points:
1. Facebook Ads and TikTok arbitrage are the best traffic sources. We've previously covered how to effectively drive traffic through TikTok and other video services for free
2. Push notifications and pop-unders convert well due to audience's trusting nature
3. Best verticals: microloans, gambling, mobile subscriptions
4. Creatives should be bright, with triggers for "quick money" and family values
If you're looking for cheap Asian leads - start with Bangladesh. And to scale - combine it with other GEOs like Nepal or Sri Lanka. Test, adapt campaigns to local payment systems - and profits won't keep you waiting!
